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Nov 2025
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Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for masterlock.commasterlock.com

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668.9K
Revenue
Nov 25
340.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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masterlock.com's monthly revenueOVER TIME
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Over the past three months, masterlock.com revenue has experienced growth of 15%, compared to the preceding three months.

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masterlock.com revenue growth for last six months
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OVERVIEW
In November 2025, masterlock.com generated $668,942 in online sales, significantly outperforming the median revenue of $102,020 in the SPORTS industry. With a conversion rate between 1.00-1.50%, it lags behind the high benchmark of 2.59%. The average order value (AOV) ranged from $175 to $200, lower than the sector's peak AOV of $634. The site recorded 340,904 sessions, substantially higher than the median of 38,956 but far below gunbroker.com, the industry's leader with 14,084,614 sessions, highlighting room for improvement in traffic and conversion efforts to enhance market position.
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masterlock.com competitors

In November 2025, masterlock.com generated a revenue of $668,942 from 3,803 transactions and 340,904 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate between 1.00% and 1.50%. Compared to its competitors, masterlock.com falls behind in revenue when compared to abus.com, which earned $1,541,027 from 6,431 transactions and 524,258 sessions. However, masterlock.com outperforms taylorsecurity.com in revenue, transactions, sessions, and AOV. sentrysafe.com had a higher revenue of $865,007 but a lower number of transactions and sessions compared to masterlock.com. gokeyless.com had a similar conversion rate to masterlock.com, but with a higher AOV. Overall, while masterlock.com may not lead in revenue among its competitors, it holds its ground with a solid conversion rate and competitive AOV.

megadepot.com screenshot
#1 megadepot.com
350.2K
Revenue
53.6K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
224.2K
Revenue
29.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
865K
Revenue
162.8K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
abus.com screenshot
#4 abus.com
1.5M
Revenue
524.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gokeyless.com screenshot
#5 gokeyless.com
406.7K
Revenue
47.4K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
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Revenue share by device at masterlock.com

In November large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

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masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

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