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Jan 2026
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Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for masterlock.commasterlock.com

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699.8K
Revenue
Jan 26
341.2K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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masterlock.com Annual Revenue and Growth

masterlock.com's annual sales on its online store amounted to $6.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
masterlock.com revenue by year

masterlock.com's monthly revenueOVER TIME
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Over the past three months, masterlock.com revenue has experienced growth of 27%, compared to the preceding three months.

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masterlock.com revenue growth for last six months
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OVERVIEW
In January 2026, masterlock.com generated online sales of $699,832, significantly surpassing the SPORTS median of $109,374, while maintaining a conversion rate of 1.00-1.50%, below the high of 2.57%. With an average order value (AOV) between $150-175, it remains below the sector’s peak of $639. The site attracted 341,226 sessions, far less than the dominant player, gunbroker.com, which logged 14,743,769 sessions, though this figure exceeds the industry median of 44,742. Overall, masterlock.com demonstrates robust performance against competitors, but has room for growth in conversion rates and AOV.
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masterlock.com competitors

In January 2026, masterlock.com outperformed some of its competitors in terms of revenue, with $699,832 compared to megadepot.com's $393,279 and taylorsecurity.com's $283,857. However, it fell behind sentrysafe.com, which had a revenue of $937,320. masterlock.com also had a higher number of transactions compared to megadepot.com and taylorsecurity.com but was slightly lower than sentrysafe.com. In terms of sessions, masterlock.com had more than both megadepot.com and taylorsecurity.com but fewer than sentrysafe.com. The average order value (AOV) for masterlock.com fell within the range of its competitors, with a slight edge over megadepot.com. The conversion rate for masterlock.com was comparable to taylorsecurity.com but lower than sentrysafe.com. Overall, masterlock.com demonstrated strong performance in revenue and transactions but could focus on improving its conversion rate to match up with top competitors.

megadepot.com screenshot
#1 megadepot.com
393.3K
Revenue
71.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
283.9K
Revenue
35.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
937.3K
Revenue
180.1K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
gokeyless.com screenshot
#4 gokeyless.com
490.4K
Revenue
53.7K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
briggs-riley.com screenshot
#5 briggs-riley.com
2.8M
Revenue
483.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
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Revenue share by device at masterlock.com

In January large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In January large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

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masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

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