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Jul 2026
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Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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449.6K
Revenue
Jul 26
329.8K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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masterlock.com Annual Revenue and Growth

masterlock.com's annual sales on its online store amounted to $6.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterlock.com revenue by year

masterlock.com's monthly revenueOVER TIME
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Over the past three months, masterlock.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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masterlock.com revenue decline for last six months
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OVERVIEW
masterlock.com generated $450,000 in revenue from online sales in July 2026. This figure significantly exceeds an average hunting and shooting store's revenue of around $99,500 per month. The site's conversion rate is within the category's typical range at 0.50-1.00%, which is slightly below the 0.52% to 2.5% range. With an average order value of $150-175, masterlock.com sits within the category's typical AOV range of $113 to $663. The site attracted 330,000 sessions, far surpassing an average hunting and shooting store's 37,900 sessions monthly.
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masterlock.com competitors

In July 2026, abus.com led the market with $2.1 million in revenue, outperforming all competitors significantly. masterlock.com generated $450,000, ranking third among six sites, and trailing abus.com by 1.6 million. With 2,681 transactions, masterlock.com again placed third, falling short of abus.com by 6,701. In terms of sessions, masterlock.com had 330,000, ranking second, but still lagging behind abus.com by 554,000. Notably, while masterlock.com has an average order value (AOV) of $150-175 and a conversion rate between 0.50-1.00%, competitors like taylorsecurity.com show higher conversion rates at 2.00-2.50%. Overall, abus.com’s dominance in revenue, transactions, and sessions highlights a clear gap in performance compared to masterlock.com and its peers.

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426.1K
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61.3K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
249.9K
Revenue
30.6K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
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1.2M
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218.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
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2.1M
Revenue
884.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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#5 gokeyless.com
332.5K
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39.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
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Revenue share by device at masterlock.com

In July large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries masterlock.com operates in

masterlock.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

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masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

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