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Apr 2026
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Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for masterlock.commasterlock.com

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583.2K
Revenue
Apr 26
280.1K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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masterlock.com Annual Revenue and Growth

masterlock.com's annual sales on its online store amounted to $6.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
masterlock.com revenue by year

masterlock.com's monthly revenueOVER TIME
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Over the past three months, masterlock.com revenue has experienced decline of 5.3%, compared to the preceding three months.

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masterlock.com revenue decline for last six months
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OVERVIEW
In April 2026, masterlock.com generated online sales revenue of $583,234, significantly exceeding the SPORTS median of $101,130, yet far behind industry leader gunbroker.com at $318,622,412; the site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 2.54%, with an average order value (AOV) between $150-175, considerably lower than the peak AOV of $604; additionally, masterlock.com attracted 280,137 sessions, notably higher than the category median of 39,166 but dwarfed by gunbroker.com's 13,600,213 sessions, highlighting its strong yet competitive presence in the market.
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masterlock.com competitors

In April 2026, masterlock.com reported a revenue of $583,234 from 3,545 transactions and 280,137 sessions, yielding an Average Order Value (AOV) of $150-175 with a conversion rate between 1.00-1.50%. In comparison, sentrysafe.com outperformed masterlock.com, generating $741,671 in revenue with a higher transaction count of 3,616, an AOV of $200-225, and a stronger conversion rate of 2.00-2.50%. abus.com significantly dominated with a staggering revenue of $2,523,763 from 12,246 transactions, although its AOV remained the same as sentrysafe.com. On the lower end, megadepot.com made $311,310 from just 512 transactions and an AOV of $600-625, but its conversion rate lagged at 0.50-1.00%. Overall, masterlock.com holds a competitive position, but still trails behind major competitors like sentrysafe.com and abus.com in both revenue and transaction volume.

megadepot.com screenshot
#1 megadepot.com
311.3K
Revenue
51.2K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
197.6K
Revenue
24.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
741.7K
Revenue
165.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
abus.com screenshot
#4 abus.com
2.5M
Revenue
885.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
gokeyless.com screenshot
#5 gokeyless.com
308.2K
Revenue
37.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
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Revenue share by device at masterlock.com

In April large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

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masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlock.com country & global rank

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