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Sep 2025
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Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for masterlock.commasterlock.com

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495.6K
Revenue
Sep 25
353.1K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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masterlock.com's monthly revenueOVER TIME
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Over the past three months, masterlock.com revenue has experienced decline of 12%, compared to the preceding three months.

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masterlock.com revenue decline for last six months
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OVERVIEW
In September 2025, masterlock.com achieved online sales revenue of $495,570, significantly surpassing the SPORTS median of $97,179, but lagging behind industry leader gunbroker.com, which reported $284,462,394. The site’s conversion rate ranged between 0.50-1.00%, lower than the category’s high of 2.52%, while the average order value (AOV) fell between $150-175, considerably below the high of $635. With 353,141 sessions, masterlock.com exceeded the median of 38,020 in the SPORTS sector, but remains a fraction of gunbroker.com's staggering 12,770,933 sessions.
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masterlock.com competitors

When comparing masterlock.com to its competitors in September 2025, we can see that Master Lock falls behind in terms of revenue and transactions. Master Lock's revenue is $495,570 with 3,131 transactions, while competitors like abus.com outperform with $1,730,641 in revenue and 7,526 transactions. However, Master Lock's AOV of $150-175 and conversion rate of 0.50-1.00 are on par with most competitors. In contrast, Sentry Safe surpasses Master Lock with a revenue of $681,253 and a higher conversion rate of 2.00-2.50. megadepot.com also performs better in revenue at $274,566, despite having fewer transactions than Master Lock. Overall, Master Lock may need to focus on increasing transactions and revenue to compete more effectively with its counterparts.

megadepot.com screenshot
#1 megadepot.com
274.6K
Revenue
65.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
250.2K
Revenue
33.2K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
681.3K
Revenue
137.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
abus.com screenshot
#4 abus.com
1.7M
Revenue
631.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gokeyless.com screenshot
#5 gokeyless.com
298.8K
Revenue
37.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
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Revenue share by device at masterlock.com

In September large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

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masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

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