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Oct 2025
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Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for masterlock.commasterlock.com

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592K
Revenue
Oct 25
320.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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masterlock.com's monthly revenueOVER TIME
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Over the past three months, masterlock.com revenue has experienced decline of 2.9%, compared to the preceding three months.

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masterlock.com revenue decline for last six months
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OVERVIEW
In October 2025, masterlock.com generated online sales of $591,961, significantly outperforming the SPORTS median of $103,393, with a conversion rate of 1.00-1.50%, slightly below the high of 2.58%. The average order value (AOV) ranged from $150-175, compared to the high of $652 in the industry, while sessions totaled 320,177, vastly overshadowed by gunbroker.com's 13,734,560 sessions, yet exceeding the median of 38,088. Overall, masterlock.com demonstrates solid performance in a competitive market, highlighting potential areas for growth, particularly in conversion rates and AOV to enhance its market position.
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masterlock.com competitors

When comparing masterlock.com to its competitors in October 2025, it is evident that masterlock.com falls in the middle in terms of revenue, with $591,961. megadepot.com has a revenue of $364,171, taylorsecurity.com has $176,223, sentrysafe.com has $756,278, abus.com has $1,563,096, and gokeyless.com has $329,101. In terms of transactions, masterlock.com has 3,686, which is higher than taylorsecurity.com and gokeyless.com but lower than abus.com and sentrysafe.com. Additionally, masterlock.com has a higher number of sessions with 320,177 compared to taylorsecurity.com and gokeyless.com. However, its average order value (AOV) ranges between $150-$175, which is lower than megadepot.com, taylorsecurity.com, and gokeyless.com but higher than sentrysafe.com and abus.com. The conversion rate for masterlock.com is on par with abus.com at 1.00-1.50%, while taylorsecurity.com and sentrysafe.com have higher conversion rates.

megadepot.com screenshot
#1 megadepot.com
364.2K
Revenue
70.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
176.2K
Revenue
24.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
756.3K
Revenue
137.4K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
abus.com screenshot
#4 abus.com
1.6M
Revenue
595.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gokeyless.com screenshot
#5 gokeyless.com
329.1K
Revenue
37.2K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
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Revenue share by device at masterlock.com

In October large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

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masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

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