Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for masterlock.commasterlock.com

Start benchmarking for free
Sign in with GoogleSign up with Google
622.6K
Revenue
Dec 25
320.9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

masterlock.com's monthly revenueOVER TIME
View real-time data

Over the past three months, masterlock.com revenue has experienced growth of 26%, compared to the preceding three months.

View real-time data
masterlock.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, masterlock.com generated $622,565 in online sales, significantly exceeding the SPORTS industry median of $110,843. With a conversion rate between 1.00-1.50%, it remains below the high benchmark of 2.62% but above the low of 0.52%. The average order value (AOV) ranged from $150 to $175, lower than the category high of $632, while the site's 320,904 sessions contrast sharply with the leading competitor gunbroker.com's 14,932,027 sessions, though it surpasses the industry median of 41,382 sessions, indicating solid performance in a competitive landscape.
Read more

masterlock.com competitors

In December 2025, masterlock.com generated a revenue of $622,565 from 3,580 transactions with 320,904 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. When compared to its competitors, masterlock.com falls behind in terms of revenue compared to abus.com ($1,213,753) and sentrysafe.com ($952,836). However, it outperforms taylorsecurity.com and megadepot.com in terms of revenue. Additionally, masterlock.com has a higher number of transactions and sessions than taylorsecurity.com and gokeyless.com but lags behind sentrysafe.com and abus.com. The AOV for masterlock.com falls in the mid-range compared to its competitors. The conversion rate for masterlock.com is in line with abus.com, but slightly lower than gokeyless.com. Overall, masterlock.com holds its own in the competitive market but may need to increase its revenue and session numbers to stay ahead of the competition.

megadepot.com screenshot
#1 megadepot.com
335.6K
Revenue
58.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
222K
Revenue
30.1K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
952.8K
Revenue
179.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
abus.com screenshot
#4 abus.com
1.2M
Revenue
448K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gokeyless.com screenshot
#5 gokeyless.com
409.2K
Revenue
49.2K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at masterlock.com

In December large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard