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Jul 2025
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Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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516.2K
Revenue
372K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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masterlock.com's revenueOVER TIME
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Over the past three months, masterlock.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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masterlock.com revenue decline for last six months
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OVERVIEW
In July 2025, masterlock.com in the SPORTS industry had a revenue of $516,223, a conversion rate of 0.50-1.00%, an AOV of $150-175, and 372,009 sessions. Compared to the median revenue of $101,851, the store's performance was strong. However, there is room for improvement in conversion rate and AOV as they fall below the high benchmarks of 2.42% and $642, respectively. With sessions below the median of 39,019, masterlock.com should focus on increasing website traffic to drive online sales growth.
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masterlock.com competitors

In July 2025, masterlock.com generated a revenue of $516,223 with 3,024 transactions and 372,009 sessions. The average order value (AOV) ranged between $150-175, and the conversion rate was between 0.50-1.00%. Comparing these metrics to its competitors, we see that megadepot.com had a revenue of $453,773 with 694 transactions and 86,428 sessions, offering a higher AOV of $650-675 but similar conversion rates. taylorsecurity.com had lower revenue at $175,071 but a higher conversion rate of 1.50-2.00%. sentrysafe.com outperformed masterlock.com in revenue with $812,728 and 156,173 sessions, boasting a higher conversion rate of 2.00-2.50%. abus.com had the highest revenue at $1,586,783 with 6,577 transactions and 619,857 sessions, along with a competitive AOV and conversion rate. Lastly, gokeyless.com had revenue of $332,575 with 805 transactions and 42,755 sessions, offering a higher AOV and conversion rate compared to masterlock.com.

megadepot.com screenshot
#1 megadepot.com
453.8K
Revenue
86.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
175.1K
Revenue
26.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
812.7K
Revenue
156.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
abus.com screenshot
#4 abus.com
1.6M
Revenue
619.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gokeyless.com screenshot
#5 gokeyless.com
332.6K
Revenue
42.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
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Revenue share by device at masterlock.com

In July large majority of sales on masterlock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on masterlock.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

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masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

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