Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/masterlock.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for masterlock.commasterlock.com

Start benchmarking for free
Sign in with GoogleSign up with Google
581.9K
Revenue
May 26
367.1K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$150-175
AOV
May 26
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

masterlock.com Annual Revenue and Growth

masterlock.com's annual sales on its online store amounted to $6.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
masterlock.com revenue by year

masterlock.com's monthly revenueOVER TIME
View real-time data

Over the past three months, masterlock.com revenue has experienced decline of 17%, compared to the preceding three months.

View real-time data
masterlock.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, masterlock.com generated $581,935 in online sales, significantly surpassing the SPORTS median of $105,886, while its conversion rate ranged between 0.50-1.00%, below the category's high of 2.62%. The site's average order value (AOV) stood between $150-175, notably lower than the high of $630. With 367,092 sessions, masterlock.com achieved far more than the median of 40,086 sessions but lagged significantly behind industry leader gunbroker.com, which had 13,226,206 sessions, indicating strong traffic yet highlighting opportunities for improved conversion and AOV strategies in this competitive landscape.
Read more

masterlock.com competitors

In May 2026, masterlock.com generated $581,935 in revenue with a conversion rate of 0.50-1.00%, indicating modest sales performance relative to competitors. sentrysafe.com led with the highest revenue of $963,149 and an impressive conversion rate of 2.50-3.00%, reflecting strong customer engagement. abus.com outperformed others with revenue at $2,734,976 and transactions totaling 13,382, achieving a conversion rate of 1.00-1.50%. While megadepot.com showed a notable average order value (AOV) of $600-625, its total revenue of $460,332 and lower transaction volume (753) suggest less traffic. taylorsecurity.com and gokeyless.com also lagged, with revenues of $188,849 and $325,474, respectively. Overall, masterlock.com holds its own, but significant competition exists, particularly from sentrysafe.com and abus.com, who lead both in revenue and conversion metrics.

megadepot.com screenshot
#1 megadepot.com
460.3K
Revenue
56.4K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
188.8K
Revenue
24.7K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
sentrysafe.com screenshot
#3 sentrysafe.com
963.1K
Revenue
174.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
abus.com screenshot
#4 abus.com
2.7M
Revenue
906.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
gokeyless.com screenshot
#5 gokeyless.com
325.5K
Revenue
37.7K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
masterlock.com vs top market performers
masterlock.com
top retailers
conversion rate vs average order value for masterlock.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at masterlock.com

In May large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In May large majority of sales on masterlock.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries masterlock.com operates in

masterlock.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

masterlock.com channels

Identify top traffic channels that drive growth for masterlock.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

masterlock.com Google Ads spend

Evaluate masterlock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

masterlock.com devices

Review masterlock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

masterlock.com top markets

Explore masterlock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

masterlock.com country & global rank

Assess the ranking of masterlock.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard