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Dec 2025
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Home/Insights/Retailers/masterlineusa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.6K
Revenue
Dec 25
3.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Masterlineusa.com is an online platform that offers a wide range of products. They primarily sell professional-grade watersports equipment, including water ski ropes, handles, bindings, accessories, and apparel. Their website presents a variety of high-quality products designed to cater to the needs and preferences of water-sport enthusiasts.

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masterlineusa.com's monthly revenueOVER TIME
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Over the past three months, masterlineusa.com revenue has experienced decline of 39%, compared to the preceding three months.

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masterlineusa.com revenue decline for last six months
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OVERVIEW
In December 2025, masterlineusa.com generated $7,557 in online sales, significantly below the sports industry's median revenue of $90,105, with a conversion rate of 1.00-1.50%, lower than the industry's high of 3.13%. The average order value (AOV) ranged from $200-225, well below the high of $535. Additionally, the site recorded 3,751 sessions, far fewer than the median of 34,350 and dwarfed by the highest sessions at dickssportinggoods.com, which totaled 64,737,034. Overall, masterlineusa.com faces challenges in competitiveness within the sports sector.
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masterlineusa.com competitors

In December 2025, masterlineusa.com generated a revenue of $7,557 with 38 transactions and 3,751 sessions, resulting in an Average Order Value (AOV) ranging from $200 to $225 and a conversion rate between 1.00% and 1.50%. In comparison, its competitor goode.com had a significantly higher revenue of $56,455 from 228 transactions and 6,330 sessions, with an AOV of $225 to $250 and a conversion rate between 3.50% and 4.00%. This indicates that goode.com outperformed masterlineusa.com in terms of revenue, number of transactions, sessions, AOV, and conversion rate. masterlineusa.com may need to reevaluate its strategies and possibly explore ways to increase its performance metrics to remain competitive in the market.

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#1 goode.com
56.5K
Revenue
6.3K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
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TOP MARKET PERFORMERSby revenue
masterlineusa.com vs top market performers
masterlineusa.com
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conversion rate vs average order value for masterlineusa.com and its competitors
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Revenue share by device at masterlineusa.com

In December large majority of sales on masterlineusa.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on masterlineusa.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterlineusa.com channels

Identify top traffic channels that drive growth for masterlineusa.comand discover how performance of traffic channels has changed over time.

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masterlineusa.com Google Ads spend

Evaluate masterlineusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterlineusa.com devices

Review masterlineusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterlineusa.com top markets

Explore masterlineusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterlineusa.com country & global rank

Assess the ranking of masterlineusa.com among other retailers within its primary country and worldwide.

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