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Jul 2025
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Home/Insights/Retailers/kamasutra.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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51.5K
Revenue
22.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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  • Main country of store: INDIA
  • Website category: ADULT

Kamasutra.com is a website that provides information and resources related to the ancient text, Kama Sutra. The platform covers various aspects of relationships, intimacy, and sexual techniques. Additionally, the website features educational content, articles, and illustrations aimed at promoting understanding and discussion regarding human sexuality.

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kamasutra.com's revenueOVER TIME
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Over the past three months, kamasutra.com revenue has experienced decline of 12%, compared to the preceding three months.

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kamasutra.com revenue decline for last six months
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OVERVIEW
kamasutra.com's performance metrics for July 2025 include a revenue of $51,461, conversion rate of 2.00-2.50%, AOV of $75-100, and 22,432 sessions. These numbers fall slightly below the median for the ADULT industry, with kamasutra.com lagging behind the highest performing sites such as lovense.com with $11,058,846 in revenue and 7,238,784 sessions from naughtyamerica.com. Despite this, kamasutra.com's performance is consistent with industry standards, showcasing potential for growth and optimization in the future.
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kamasutra.com competitors

In July 2025, kamasutra.com reported a revenue of $51,461 from 544 transactions with 22,432 sessions. The average order value (AOV) was between $75-$100, and the conversion rate was between 2.00-2.50%. In comparison, middlesexmd.com, a competitor, generated a revenue of $47,131 from 268 transactions and 21,170 sessions. Their AOV ranged from $175-$200, with a lower conversion rate of 1.00-1.50%. Despite kamasutra.com having a higher revenue and more transactions, middlesexmd.com boasted a higher AOV. However, kamasutra.com had a superior conversion rate, indicating better efficiency in turning sessions into transactions. These metrics suggest that kamasutra.com may be more successful in capitalizing on their website traffic compared to middlesexmd.com in July 2025.

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#1 middlesexmd.com
47.1K
Revenue
21.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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kamasutra.com vs top market performers
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conversion rate vs average order value for kamasutra.com and its competitors
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Revenue share by device at kamasutra.com

In July large majority of sales on kamasutra.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on kamasutra.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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kamasutra.com channels

Identify top traffic channels that drive growth for kamasutra.comand discover how performance of traffic channels has changed over time.

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kamasutra.com Google Ads spend

Evaluate kamasutra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kamasutra.com devices

Review kamasutra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kamasutra.com top markets

Explore kamasutra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kamasutra.com country & global rank

Assess the ranking of kamasutra.com among other retailers within its primary country and worldwide.

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