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Nov 2025
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Home/Insights/Retailers/indigodragonfly.ca
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for indigodragonfly.caindigodragonfly.ca

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5K
Revenue
Nov 25
3.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: CANADA
  • Website category: HOME AND GARDEN

Indigodragonfly.ca is an online platform offering a wide selection of products for sale. The website focuses on selling hand-dyed yarn, unique knitting patterns, and other knitting and fiber-related accessories. It provides a convenient online shopping experience, bringing together a diverse range of custom-made items for craft enthusiasts.

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indigodragonfly.ca Annual Revenue and Growth

indigodragonfly.ca's annual sales on its online store amounted to $507.2K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$507.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
indigodragonfly.ca revenue by year

indigodragonfly.ca's monthly revenueOVER TIME
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Over the past three months, indigodragonfly.ca revenue has experienced decline of 0.27%, compared to the preceding three months.

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indigodragonfly.ca revenue decline for last six months
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OVERVIEW
In November 2025, indigodragonfly.ca generated $5,034 in online sales, significantly lower than the home and garden median of $122,040, with a conversion rate of 1.50-2.00%, below the high of 3.53% but above the low of 0.73%. The average order value (AOV) ranged between $75-100, considerably less than the high of $672, while total sessions reached 3,256, far from the median of 32,500 and the leading store, homedepot.com, with a staggering 171,906,089 sessions. Overall, these metrics indicate challenges in scaling performance in the competitive home and garden market.
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indigodragonfly.ca competitors

In November 2025, indigodragonfly.ca reported a revenue of $5,034 with 57 transactions and 3,256 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. In comparison, its competitor ritualdyes.com generated a significantly higher revenue of $73,126 from 500 transactions and 16,030 sessions, indicating a higher AOV of $125-$150 and a conversion rate of 3.00-3.50%. While indigodragonfly.ca has a lower revenue and fewer transactions and sessions, its AOV and conversion rate are relatively competitive. ritualdyes.com, on the other hand, excels in terms of revenue and has a higher AOV and conversion rate, indicating stronger overall performance in the same industry.

ritualdyes.com screenshot
#1 ritualdyes.com
73.1K
Revenue
16K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
indigodragonfly.ca vs top market performers
indigodragonfly.ca
top retailers
conversion rate vs average order value for indigodragonfly.ca and its competitors
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Revenue share by device at indigodragonfly.ca

In November large majority of sales on indigodragonfly.ca, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on indigodragonfly.ca, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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indigodragonfly.ca channels

Identify top traffic channels that drive growth for indigodragonfly.caand discover how performance of traffic channels has changed over time.

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indigodragonfly.ca Google Ads spend

Evaluate indigodragonfly.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indigodragonfly.ca devices

Review indigodragonfly.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indigodragonfly.ca top markets

Explore indigodragonfly.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indigodragonfly.ca country & global rank

Assess the ranking of indigodragonfly.ca among other retailers within its primary country and worldwide.

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