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Oct 2025
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Home/Insights/Retailers/indigodragonfly.ca
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for indigodragonfly.caindigodragonfly.ca

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6.6K
Revenue
Oct 25
3.7K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: CANADA
  • Website category: HOME AND GARDEN

Indigodragonfly.ca is an online platform offering a wide selection of products for sale. The website focuses on selling hand-dyed yarn, unique knitting patterns, and other knitting and fiber-related accessories. It provides a convenient online shopping experience, bringing together a diverse range of custom-made items for craft enthusiasts.

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indigodragonfly.ca Annual Revenue and Growth

indigodragonfly.ca's annual sales on its online store amounted to $507.2K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$507.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
indigodragonfly.ca revenue by year

indigodragonfly.ca's monthly revenueOVER TIME
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Over the past three months, indigodragonfly.ca revenue has experienced decline of 9.5%, compared to the preceding three months.

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indigodragonfly.ca revenue decline for last six months
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OVERVIEW
In October 2025, indigodragonfly.ca generated $6,598 in online sales, significantly below the home_and_garden median of $117,921, with a conversion rate between 2.00-2.50%, lower than the sector's high of 3.47% but above the low of 0.7%. The Average Order Value (AOV) ranged from $75 to $100, notably lower than the category's high of $676, while the site recorded 3,715 sessions, a fraction of the median of 30,856 and far less than homedepot.com's staggering 152,722,965 sessions, highlighting opportunities for growth in both traffic and revenue.
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indigodragonfly.ca competitors

When comparing indigodragonfly.ca to its competitors in October 2025, it is clear that there is room for growth in certain metrics. For example, while indigodragonfly.ca generated $6,598 in revenue from 76 transactions and 3,715 sessions with an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%, its competitor ritualdyes.com outperformed with $43,986 in revenue from 305 transactions and 10,958 sessions. ritualdyes.com also had a higher AOV of $125-$150 and a slightly higher conversion rate of 2.50-3.00%. This indicates that indigodragonfly.ca may benefit from improving its conversion rate and increasing its AOV to better compete with ritualdyes.com in the online market for dyed products.

ritualdyes.com screenshot
#1 ritualdyes.com
44K
Revenue
11K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
indigodragonfly.ca vs top market performers
indigodragonfly.ca
top retailers
conversion rate vs average order value for indigodragonfly.ca and its competitors
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Revenue share by device at indigodragonfly.ca

In October large majority of sales on indigodragonfly.ca, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on indigodragonfly.ca, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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indigodragonfly.ca channels

Identify top traffic channels that drive growth for indigodragonfly.caand discover how performance of traffic channels has changed over time.

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indigodragonfly.ca Google Ads spend

Evaluate indigodragonfly.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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indigodragonfly.ca devices

Review indigodragonfly.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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indigodragonfly.ca top markets

Explore indigodragonfly.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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indigodragonfly.ca country & global rank

Assess the ranking of indigodragonfly.ca among other retailers within its primary country and worldwide.

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