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Sep 2025
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Home/Insights/Retailers/ima-usa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for ima-usa.comima-usa.com

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1.4M
Revenue
Sep 25
335.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$800-900
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

IMA-USA is a website offering various military collectibles and historical artifacts for sale. Their extensive inventory includes firearms, edged weapons, uniforms, helmets, and related accessories from different periods of history. The site features products from different countries and time periods, catering to collectors and history enthusiasts worldwide.

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ima-usa.com Annual Revenue and Growth

ima-usa.com's annual sales on its online store amounted to $25.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$25.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ima-usa.com revenue by year

ima-usa.com's monthly revenueOVER TIME
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Over the past three months, ima-usa.com revenue has experienced decline of 1.7%, compared to the preceding three months.

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ima-usa.com revenue decline for last six months
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OVERVIEW
In September 2025, ima-usa.com generated $1,408,773 in online sales within the ANTIQUES AND COLLECTIBLES sector, significantly exceeding the median revenue of $48,251; however, its conversion rate of 0.00-0.50% lags behind the category's high of 3.17% and low of 0.68%. The average order value (AOV) ranged from $875-900, surpassing the sector's high AOV of $703 and well above the low of $89. With 335,122 sessions, ima-usa.com notably trails the highest session count of 5,290,193 held by jmbullion.com, while the median for the category is just 18,973.
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ima-usa.com competitors

In September 2025, ima-usa.com outperformed its competitors in terms of revenue, with a total revenue of $1,408,773. In comparison, epicmilitaria.com had a revenue of $397,719, hessenantique.com had $76,823, atlantacutlery.com had $16,508, simpsonltd.com had $1,066,115, and royaltigerimports.com had $573,136. ima-usa.com also had a higher number of transactions (1,602) compared to its competitors. While its conversion rate ranged from 0.00-0.50%, competitors like epicmilitaria.com had a higher conversion rate of 2.00-2.50%. However, ima-usa.com had a significantly higher average order value (AOV) of $875-$900, compared to other competitors like simpsonltd.com with an AOV of $925-$950. In terms of sessions, ima-usa.com had 335,122 sessions, which was higher than hessenantique.com and atlantacutlery.com but lower than epicmilitaria.com and royaltigerimports.com.

epicmilitaria.com screenshot
#1 epicmilitaria.com
397.7K
Revenue
150.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hessenantique.com screenshot
#2 hessenantique.com
76.8K
Revenue
66.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
atlantacutlery.com screenshot
#3 atlantacutlery.com
16.5K
Revenue
43.2K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
simpsonltd.com screenshot
#4 simpsonltd.com
1.1M
Revenue
68.1K
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
royaltigerimports.com screenshot
#5 royaltigerimports.com
573.1K
Revenue
112K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ima-usa.com vs top market performers
ima-usa.com
top retailers
conversion rate vs average order value for ima-usa.com and its competitors
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Revenue share by device at ima-usa.com

In September large majority of sales on ima-usa.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ima-usa.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ima-usa.com channels

Identify top traffic channels that drive growth for ima-usa.comand discover how performance of traffic channels has changed over time.

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ima-usa.com Google Ads spend

Evaluate ima-usa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ima-usa.com devices

Review ima-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ima-usa.com top markets

Explore ima-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ima-usa.com country & global rank

Assess the ranking of ima-usa.com among other retailers within its primary country and worldwide.

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