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Oct 2025
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Home/Insights/Retailers/ima-usa.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for ima-usa.comima-usa.com

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1.7M
Revenue
Oct 25
356.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

IMA-USA is a website offering various military collectibles and historical artifacts for sale. Their extensive inventory includes firearms, edged weapons, uniforms, helmets, and related accessories from different periods of history. The site features products from different countries and time periods, catering to collectors and history enthusiasts worldwide.

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ima-usa.com Annual Revenue and Growth

ima-usa.com's annual sales on its online store amounted to $25.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$25.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ima-usa.com revenue by year

ima-usa.com's monthly revenueOVER TIME
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Over the past three months, ima-usa.com revenue has experienced growth of 19%, compared to the preceding three months.

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ima-usa.com revenue growth for last six months
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OVERVIEW
In October 2025, ima-usa.com, operating in the ANTIQUES AND COLLECTIBLES sector, achieved impressive online sales of $1,700,236, far surpassing the median of $53,407. The site recorded a conversion rate of 0.50-1.00%, which is below the high benchmark of 3.27%, and an average order value (AOV) of $850-875, exceeding the category's high of $695. With 356,706 sessions, ima-usa.com stands out in a market where the highest sessions reach 8,020,064, indicating strong engagement relative to its peers in the antiques and collectibles niche.
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ima-usa.com competitors

In October 2025, ima-usa.com outperformed its competitors in terms of revenue, with a total of $1,700,236. While Epic Militaria had a higher number of transactions at 3,327, ima-usa.com had a higher revenue despite fewer transactions at 1,953. Additionally, ima-usa.com had a significantly higher number of sessions compared to most of its competitors, with 356,706 sessions. The average order value (AOV) for ima-usa.com ranged from $850-875, falling within the mid-range compared to competitors. In terms of conversion rate, ima-usa.com fell within the average range at 0.50-1.00. Overall, ima-usa.com demonstrated strong performance in revenue and sessions, showcasing its competitiveness in the online military antiques market.

epicmilitaria.com screenshot
#1 epicmilitaria.com
385.7K
Revenue
143.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hessenantique.com screenshot
#2 hessenantique.com
92.8K
Revenue
66.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
atlantacutlery.com screenshot
#3 atlantacutlery.com
18.9K
Revenue
50.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
simpsonltd.com screenshot
#4 simpsonltd.com
990.3K
Revenue
68.3K
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
royaltigerimports.com screenshot
#5 royaltigerimports.com
404.3K
Revenue
88.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
ima-usa.com vs top market performers
ima-usa.com
top retailers
conversion rate vs average order value for ima-usa.com and its competitors
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Revenue share by device at ima-usa.com

In October large majority of sales on ima-usa.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ima-usa.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ima-usa.com channels

Identify top traffic channels that drive growth for ima-usa.comand discover how performance of traffic channels has changed over time.

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ima-usa.com Google Ads spend

Evaluate ima-usa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ima-usa.com devices

Review ima-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ima-usa.com top markets

Explore ima-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ima-usa.com country & global rank

Assess the ranking of ima-usa.com among other retailers within its primary country and worldwide.

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