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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2M
Revenue
Jul 26
249.4K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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IFM.org is a website dedicated to functional medicine. It provides educational resources, studies, and research to healthcare practitioners, empowering them to adopt a patient-centered, science-based approach for improved healthcare outcomes. It offers courses, seminars, and professional training to enhance practical skills and knowledge in this field.

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ifm.org Annual Revenue and Growth

ifm.org's annual sales on its online store amounted to $23M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$23M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ifm.org revenue by year

ifm.org's monthly revenueOVER TIME
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Over the past three months, ifm.org revenue has experienced growth of 29%, compared to the preceding three months.

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ifm.org revenue growth for last six months
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OVERVIEW
ifm.org operates in the health category, ranking well with its performance metrics observed in July 2026. The site generated $2 million in online sales, significantly exceeding the $78,700 that a typical store in the health category makes monthly. Its conversion rate of 3.50-4.00% falls within the typical range of 1.28% to 5.3%. The average order value (AOV) of $200-225 is also within the typical range of $56 to $357. With 249,000 sessions, it greatly surpasses the 21,600 sessions a typical store in the health category experiences.
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ifm.org competitors

The competitive set includes ifm.org and gundrymd.com. In July 2026, ifm.org generated $2 million in revenue, outperforming gundrymd.com by $500,000. However, gundrymd.com led in transactions with 12,500 compared to ifm.org's 9,414, trailing by 3,086. In terms of website traffic, gundrymd.com also had an advantage with 393,000 sessions, leaving ifm.org behind by 144,000 sessions. The average order value (AOV) for ifm.org ranged from $200-225, significantly higher than gundrymd.com's $100-125. Conversion rates for ifm.org were between 3.50-4.00%, slightly better than gundrymd.com's 3.00-3.50%. Overall, ifm.org excels in revenue and AOV, while gundrymd.com dominates in transactions and sessions.

gundrymd.com screenshot
#1 gundrymd.com
1.5M
Revenue
393K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
ifm.org vs top market performers
ifm.org
top retailers
conversion rate vs average order value for ifm.org and its competitors
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ifm.org channels

Identify top traffic channels that drive growth for ifm.organd discover how performance of traffic channels has changed over time.

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ifm.org Google Ads spend

Evaluate ifm.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifm.org devices

Review ifm.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifm.org top markets

Explore ifm.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifm.org country & global rank

Assess the ranking of ifm.org among other retailers within its primary country and worldwide.

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