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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2M
Revenue
Oct 25
320.6K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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IFM.org is a website dedicated to functional medicine. It provides educational resources, studies, and research to healthcare practitioners, empowering them to adopt a patient-centered, science-based approach for improved healthcare outcomes. It offers courses, seminars, and professional training to enhance practical skills and knowledge in this field.

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ifm.org Annual Revenue and Growth

ifm.org's annual sales on its online store amounted to $35.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$35.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ifm.org revenue by year

ifm.org's monthly revenueOVER TIME
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Over the past three months, ifm.org revenue has experienced decline of 11%, compared to the preceding three months.

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ifm.org revenue decline for last six months
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OVERVIEW
In October 2025, ifm.org generated $2,047,927 in online sales within the health sector, significantly surpassing the median of $87,657, with a conversion rate of 3.00-3.50%, falling short of the sector's high of 5.39% but above the low of 1.4%. Their average order value (AOV) ranged from $175-200, lower than the high of $375 and higher than the low of $59. The site attracted 320,643 sessions, considerably exceeding the health sector's median of 24,789, yet significantly below the top performer, walgreens.com, which garnered 59,683,963 sessions.
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ifm.org competitors

In October 2025, ifm.org outperformed its competitor gundrymd.com in terms of revenue, with ifm.org generating $2,047,927 compared to gundrymd.com's $1,391,749. However, gundrymd.com had more transactions with 12,793 compared to ifm.org's 10,852. In terms of sessions, gundrymd.com had a higher number at 442,032 while ifm.org had 320,643 sessions. The average order value (AOV) for ifm.org ranged from $175-$200, whereas gundrymd.com had a lower AOV range of $100-$125. Additionally, ifm.org had a higher conversion rate of 3.00-3.50% compared to gundrymd.com's 2.50-3.00%. Overall, ifm.org showed stronger performance in revenue and conversion rate, while gundrymd.com had more transactions and sessions.

gundrymd.com screenshot
#1 gundrymd.com
1.4M
Revenue
442K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ifm.org vs top market performers
ifm.org
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conversion rate vs average order value for ifm.org and its competitors
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Revenue share by device at ifm.org

In October large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ifm.org channels

Identify top traffic channels that drive growth for ifm.organd discover how performance of traffic channels has changed over time.

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ifm.org Google Ads spend

Evaluate ifm.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifm.org devices

Review ifm.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifm.org top markets

Explore ifm.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifm.org country & global rank

Assess the ranking of ifm.org among other retailers within its primary country and worldwide.

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