Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for ifm.orgifm.org

Start benchmarking for free
Sign in with GoogleSign up with Google
1.6M
Revenue
Nov 25
254.6K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
Loading...

IFM.org is a website dedicated to functional medicine. It provides educational resources, studies, and research to healthcare practitioners, empowering them to adopt a patient-centered, science-based approach for improved healthcare outcomes. It offers courses, seminars, and professional training to enhance practical skills and knowledge in this field.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ifm.org Annual Revenue and Growth

ifm.org's annual sales on its online store amounted to $35.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$35.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
ifm.org revenue by year

ifm.org's monthly revenueOVER TIME
View real-time data

Over the past three months, ifm.org revenue has experienced decline of 9.2%, compared to the preceding three months.

View real-time data
ifm.org revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, ifm.org, operating in the health sector, generated $1,592,682 in online sales, significantly exceeding the industry median of $88,366, while its conversion rate ranged between 3.00-3.50%, above the low of 1.39% but below the high of 5.5%. The average order value (AOV) stood between $175-200, which is commendable yet below the high of $370. With 254,596 sessions, ifm.org outperformed the median of 24,054 sessions but lagged considerably behind the leading online health retailer, walgreens.com, which recorded 57,360,068 sessions and $159,710,012 in revenue.
Read more

ifm.org competitors

In November 2025, ifm.org outperformed its competitor gundrymd.com in terms of revenue, with ifm.org generating $1,592,682 compared to gundrymd.com's $1,401,620. However, gundrymd.com had more transactions at 13,010, while ifm.org had 8,230 transactions. Additionally, gundrymd.com had a higher number of sessions with 441,875 compared to ifm.org's 254,596 sessions. The average order value (AOV) for gundrymd.com ranged from $100 to $125, lower than ifm.org's AOV of $175 to $200. Both websites had similar conversion rates, with gundrymd.com ranging from 2.50% to 3.00% and ifm.org ranging from 3.00% to 3.50%. Overall, ifm.org showed stronger revenue performance and AOV, but gundrymd.com had higher transaction volume and sessions.

gundrymd.com screenshot
#1 gundrymd.com
1.4M
Revenue
441.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ifm.org vs top market performers
ifm.org
top retailers
conversion rate vs average order value for ifm.org and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ifm.org

In November large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ifm.org channels

Identify top traffic channels that drive growth for ifm.organd discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ifm.org Google Ads spend

Evaluate ifm.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ifm.org devices

Review ifm.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ifm.org top markets

Explore ifm.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ifm.org country & global rank

Assess the ranking of ifm.org among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard