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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.5M
Revenue
Aug 26
187.1K
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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IFM.org is a website dedicated to functional medicine. It provides educational resources, studies, and research to healthcare practitioners, empowering them to adopt a patient-centered, science-based approach for improved healthcare outcomes. It offers courses, seminars, and professional training to enhance practical skills and knowledge in this field.

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ifm.org Annual Revenue and Growth

ifm.org's annual sales on its online store amounted to $23M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$23M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ifm.org revenue by year

ifm.org's monthly revenueOVER TIME
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Over the past three months, ifm.org revenue has experienced decline of 6.3%, compared to the preceding three months.

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ifm.org revenue decline for last six months
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OVERVIEW
ifm.org operates in the health category, where it achieved notable metrics for August 2026. With revenue from online sales totaling $1.5 million, this performance significantly exceeds the typical store in the health category, which generates around $89,200 a month. The conversion rate of 3.00-3.50% is comfortably within the category's typical range of 1.2% to 5.21%. Furthermore, ifm.org's average order value of $225-250 also sits within the typical range of $56 to $359, while it recorded 187,000 sessions, far surpassing the typical store in the health category's 26,500 sessions.
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ifm.org competitors

The competitive set includes ifm.org and gundrymd.com. In August 2026, gundrymd.com leads with a revenue of $1.6 million, while ifm.org ranks second with $1.5 million. In terms of transactions, gundrymd.com excels with 13,600 transactions, while ifm.org trails behind at 6,368. The session count further illustrates this competitive gap, with gundrymd.com recording 381,000 sessions compared to ifm.org's 187,000 sessions. Although ifm.org has an average order value (AOV) ranging from $225-250, gundrymd.com has a lower AOV between $100-125. Conversion rates show ifm.org at 3.00-3.50%, slightly below gundrymd.com’s 3.50-4.00%, indicating a competitive landscape where gundrymd.com consistently outperforms ifm.org across all key metrics.

gundrymd.com screenshot
#1 gundrymd.com
1.6M
Revenue
381.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
ifm.org vs top market performers
ifm.org
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conversion rate vs average order value for ifm.org and its competitors
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ifm.org channels

Identify top traffic channels that drive growth for ifm.organd discover how performance of traffic channels has changed over time.

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ifm.org Google Ads spend

Evaluate ifm.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifm.org devices

Review ifm.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifm.org top markets

Explore ifm.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifm.org country & global rank

Assess the ranking of ifm.org among other retailers within its primary country and worldwide.

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