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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.5M
Revenue
Dec 25
226.5K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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IFM.org is a website dedicated to functional medicine. It provides educational resources, studies, and research to healthcare practitioners, empowering them to adopt a patient-centered, science-based approach for improved healthcare outcomes. It offers courses, seminars, and professional training to enhance practical skills and knowledge in this field.

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ifm.org Annual Revenue and Growth

ifm.org's annual sales on its online store amounted to $35.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$35.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ifm.org revenue by year

ifm.org's monthly revenueOVER TIME
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Over the past three months, ifm.org revenue has experienced decline of 5.7%, compared to the preceding three months.

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ifm.org revenue decline for last six months
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OVERVIEW
In December 2025, ifm.org, operating in the HEALTH sector, achieved online sales of $1,542,437, significantly surpassing the median industry revenue of $97,286, yet far behind the leading competitor, walgreens.com, at $134,927,102. With a conversion rate of 3.00-3.50%, ifm.org is above the industry low of 1.43% but below the high of 5.42%. The average order value (AOV) ranged between $175-200, considerably lower than the HEALTH high of $363. Additionally, the website garnered 226,514 sessions, substantially exceeding the industry median of 27,706 but trailing walgreens.com, which boasted 74,557,289 sessions.
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ifm.org competitors

In December 2025, ifm.org generated a revenue of $1,542,437 from 7,804 transactions and 226,514 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 3.00-3.50%. In comparison, its competitor gundrymd.com earned $1,482,521 in revenue from 14,025 transactions and 523,451 sessions. However, gundrymd.com had a lower AOV of $100-125 and a conversion rate of 2.50-3.00%. While ifm.org had a slightly higher revenue, it had fewer transactions and sessions compared to gundrymd.com. Additionally, ifm.org had a higher AOV and conversion rate, indicating that it may be more effective at converting sessions into transactions with a higher value per order.

gundrymd.com screenshot
#1 gundrymd.com
1.5M
Revenue
523.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ifm.org vs top market performers
ifm.org
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conversion rate vs average order value for ifm.org and its competitors
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Revenue share by device at ifm.org

In December large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ifm.org channels

Identify top traffic channels that drive growth for ifm.organd discover how performance of traffic channels has changed over time.

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ifm.org Google Ads spend

Evaluate ifm.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifm.org devices

Review ifm.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifm.org top markets

Explore ifm.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifm.org country & global rank

Assess the ranking of ifm.org among other retailers within its primary country and worldwide.

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