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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.7M
Revenue
Jan 26
269.6K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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IFM.org is a website dedicated to functional medicine. It provides educational resources, studies, and research to healthcare practitioners, empowering them to adopt a patient-centered, science-based approach for improved healthcare outcomes. It offers courses, seminars, and professional training to enhance practical skills and knowledge in this field.

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ifm.org Annual Revenue and Growth

ifm.org's annual sales on its online store amounted to $23M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$23M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ifm.org revenue by year

ifm.org's monthly revenueOVER TIME
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Over the past three months, ifm.org revenue has experienced decline of 11%, compared to the preceding three months.

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ifm.org revenue decline for last six months
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OVERVIEW
In January 2026, ifm.org, operating in the HEALTH sector, generated $1,713,655 in online sales, significantly surpassing the median of $95,642; it achieved a conversion rate of 3.00-3.50%, below the industry high of 5.32%, while its average order value (AOV) ranged from $175-200, compared to a high of $375; with 269,636 sessions, it also exceeded the median of 27,449, though far behind the top competitor, walgreens.com, which dominated with 63,073,346 sessions and revenue of $109,095,070, indicating room for growth and optimization.
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ifm.org competitors

In January 2026, ifm.org generated a revenue of $1,713,655 with 8,765 transactions and 269,636 sessions, resulting in an average order value (AOV) of $175-$200 and a conversion rate of 3.00-3.50%. Comparatively, its competitor gundrymd.com had slightly lower revenue at $1,685,939, but higher transactions at 15,820 and sessions at 621,689. However, gundrymd.com had a lower AOV of $100-$125 and a slightly lower conversion rate of 2.50-3.00%. Despite ifm.org having a smaller number of transactions and sessions, it had a higher AOV and conversion rate, indicating a more effective monetization strategy and potentially higher profitability. Overall, ifm.org seems to be performing well in key metrics compared to gundrymd.com in January 2026.

gundrymd.com screenshot
#1 gundrymd.com
1.7M
Revenue
621.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ifm.org vs top market performers
ifm.org
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conversion rate vs average order value for ifm.org and its competitors
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Revenue share by device at ifm.org

In January large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ifm.org, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ifm.org channels

Identify top traffic channels that drive growth for ifm.organd discover how performance of traffic channels has changed over time.

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ifm.org Google Ads spend

Evaluate ifm.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ifm.org devices

Review ifm.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ifm.org top markets

Explore ifm.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ifm.org country & global rank

Assess the ranking of ifm.org among other retailers within its primary country and worldwide.

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