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May 2026
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Home/Insights/Retailers/hummelonlineshop-muenchen.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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111.7K
Revenue
May 26
24.6K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$125-150
AOV
May 26
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hummel.onlineshop-muenchen.de is an ecommerce website specializing in selling products from the hummel brand. The site offers a selection of clothing, sportswear, shoes, and accessories for men, women, and children. It provides a convenient platform for users to browse and purchase hummel products online.

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hummelonlineshop-muenchen.de Annual Revenue and Growth

hummelonlineshop-muenchen.de's annual sales on its online store amounted to $2.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hummelonlineshop-muenchen.de revenue by year

hummelonlineshop-muenchen.de's monthly revenueOVER TIME
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Over the past three months, hummelonlineshop-muenchen.de revenue has experienced decline of 13%, compared to the preceding three months.

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hummelonlineshop-muenchen.de revenue decline for last six months
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OVERVIEW
In May 2026, hummelonlineshop-muenchen.de generated $111,684 in online sales, outperforming the sports industry median of $78,603, with a conversion rate between 3.50-4.00%, above the industry's high of 3.11%. The average order value (AOV) ranged from $125-150, significantly lower than the high of $567, and the site recorded 24,587 sessions, slightly below the industry median of 29,369, while the leading store, rei.com, amassed a staggering 54,842,465 sessions and achieved a revenue of $178,835,132, illustrating the competitive landscape in the sports retail sector.
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hummelonlineshop-muenchen.de competitors

In May 2026, hummelonlineshop-muenchen.de generated a revenue of $111,684 from 872 transactions across 24,587 sessions, achieving an AOV of $125-150 and a conversion rate of 3.50-4.00%. Compared to competitors, weplayhandball.de led significantly with $527,595 in revenue, but had a lower transaction count of 4,326. Meanwhile, fc-fanshop.de reported $288,909 in revenue with a substantially higher session count of 215,468, although it struggled with a lower conversion rate of 1.00-1.50%. indoortrends.de showed a balanced performance with $390,580 revenue and a 3.50-4.00% conversion rate, benefiting from 3,200 transactions. In contrast, handball-markt.de lagged with only $1,186 in revenue and a mere 243 sessions. Overall, hummelonlineshop-muenchen.de stands out among its peers, particularly in terms of conversion efficiency relative to its traffic volume.

handball-markt.de screenshot
#1 handball-markt.de
1.2K
Revenue
243
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
weplayhandball.de screenshot
#2 weplayhandball.de
527.6K
Revenue
139.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
handballdirekt.de screenshot
#3 handballdirekt.de
52.5K
Revenue
11.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
fc-fanshop.de screenshot
#4 fc-fanshop.de
288.9K
Revenue
215.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
indoortrends.de screenshot
#5 indoortrends.de
390.6K
Revenue
81.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
hummelonlineshop-muenchen.de vs top market performers
hummelonlineshop-muenchen.de
top retailers
conversion rate vs average order value for hummelonlineshop-muenchen.de and its competitors
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Revenue share by device at hummelonlineshop-muenchen.de

In May large majority of sales on hummelonlineshop-muenchen.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In May large majority of sales on hummelonlineshop-muenchen.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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hummelonlineshop-muenchen.de channels

Identify top traffic channels that drive growth for hummelonlineshop-muenchen.deand discover how performance of traffic channels has changed over time.

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hummelonlineshop-muenchen.de Google Ads spend

Evaluate hummelonlineshop-muenchen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hummelonlineshop-muenchen.de devices

Review hummelonlineshop-muenchen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hummelonlineshop-muenchen.de top markets

Explore hummelonlineshop-muenchen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hummelonlineshop-muenchen.de country & global rank

Assess the ranking of hummelonlineshop-muenchen.de among other retailers within its primary country and worldwide.

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