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Home/Insights/Retailers/howetools.co.uk

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

howetools.co.uk

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1.2M

Revenue

Oct 25

81.8K

Sessions

Oct 25

4.0-4.5%

Conv. rate

Oct 25

$325-350

AOV

Oct 25

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Howetools.co.uk is an online retailer specializing in selling a wide range of tools and equipment, catering to various industries and customer needs. Their inventory encompasses power tools, hand tools, accessories, and machinery from renowned brands. The website offers convenient online browsing, detailed product information, and a smooth purchasing experience.

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howetools.co.uk Annual Revenue and Growth

howetools.co.uk's annual sales on its online store amounted to $13.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024

$13.8M

Annual growth forecast2024/2025

10-20%

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eCommerce Revenue

howetools.co.uk's monthly revenueOVER TIME
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Over the past three months, howetools.co.uk revenue has experienced decline of 4%, compared to the preceding three months.

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howetools.co.uk revenue decline for last six months

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OVERVIEW

In October 2025, howetools.co.uk generated impressive online sales revenue of $1,182,912, significantly surpassing the home and garden industry median of $117,921, though still below the leading competitor, homedepot.com, at $1,418,970,899. The website's conversion rate ranged from 4.00% to 4.50%, exceeding the industry average of 3.47% and comfortably above the lower end of 0.7%. Additionally, the average order value (AOV) was between $325 and $350, well within industry norms compared to a high of $676 and a low of $94. The site attracted 81,786 sessions, outpacing the median of 30,856 in its category.

howetools.co.uk competitors

In October 2025, howetools.co.uk outperformed its competitors in terms of revenue, with a total of £1,182,912. The closest competitor in revenue was tools4trade.co.uk with £1,082,358. However, howetools.co.uk had a higher average order value (AOV) ranging from £325-350 compared to tools4trade.co.uk's AOV of £225-250. howetools.co.uk also had a higher conversion rate of 4.00-4.50% compared to tools4trade.co.uk's 2.00-2.50%. In terms of transactions and sessions, howetools.co.uk had 3,491 transactions and 81,786 sessions, while tools4trade.co.uk had 4,478 transactions and 187,629 sessions. Overall, howetools.co.uk showed strong performance in revenue, AOV, and conversion rate when compared to its competitors in the tools and equipment industry in October 2025.

#1 tools4trade.co.uk

1.1M

Revenue

187.6K

Sessions

2.0-2.5%

Conv. rate

$225-250

AOV

#2 bosch-professional.com

3.5M

Revenue

2.2M

Sessions

0.5-1.0%

Conv. rate

$200-225

AOV

#3 toolstop.co.uk

20.2K

Revenue

18.9K

Sessions

0.0-0.5%

Conv. rate

$300-325

AOV

#4 buyaparcel.com

189.2K

Revenue

44K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#5 cnspowertools.co.uk

125.9K

Revenue

19.4K

Sessions

2.5-3.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

bosch-professional.com

TOP MARKET PERFORMERSby revenue

bosch-professional.com

howetools.co.uk vs top market performers

howetools.co.uk

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Revenue share by device at howetools.co.uk

In October large majority of sales on howetools.co.uk, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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howetools.co.uk channels

Identify top traffic channels that drive growth for howetools.co.ukand discover how performance of traffic channels has changed over time.

howetools.co.uk Google Ads spend

Evaluate howetools.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

howetools.co.uk devices

Review howetools.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

howetools.co.uk top markets

Explore howetools.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.