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Sep 2025
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Home/Insights/Retailers/hobbytown.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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488.2K
Revenue
Sep 25
441.8K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Shop at HobbyTown online or find a local store for a great selection of Radio Control, Models, Rockets, Games & Toys and

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hobbytown.com's monthly revenueOVER TIME
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Over the past three months, hobbytown.com revenue has experienced decline of 30%, compared to the preceding three months.

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hobbytown.com revenue decline for last six months
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OVERVIEW
In September 2025, hobbytown.com achieved online sales revenue of $488,182, significantly surpassing the e-commerce sector median of $81,105. Despite this success, its conversion rate hovered between 0.00-0.50%, well below the high benchmark of 3.72%. The average order value (AOV) ranged from $275-300, modestly trailing the high AOV of $351 in the industry. With 441,844 sessions, hobbytown.com outperformed the median of 37,786 sessions, yet it still falls far short of leading competitor michaels.com, which attracted 30,281,186 sessions. Overall, while revenue and sessions are strong, conversion rates suggest room for improvement.
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hobbytown.com competitors

In September 2025, hobbytown.com reported a revenue of $488,182 from 1,708 transactions and 441,844 sessions, with an average order value (AOV) ranging from $275 to $300 and a conversion rate of 0.00-0.50. Compared to its competitors, hobbytown.com lags behind in revenue when compared to horizonhobby.com and amainhobbies.com, which reported $1,510,329 and $1,309,652 respectively. In terms of transactions, hobbytown.com falls short of horizonhobby.com but outperforms rcsuperstore.com. The sessions for hobbytown.com are higher than towerhobbies.com and rcsuperstore.com, but lower than horizonhobby.com. Additionally, hobbytown.com's AOV falls within the middle range compared to its competitors, with traxxas.com having the lowest AOV. While hobbytown.com's conversion rate falls within a competitive range, horizonhobby.com has the highest conversion rate among the listed competitors.

amainhobbies.com screenshot
#1 amainhobbies.com
1.3M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
horizonhobby.com screenshot
#2 horizonhobby.com
1.5M
Revenue
678.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
towerhobbies.com screenshot
#3 towerhobbies.com
774.2K
Revenue
223K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
traxxas.com screenshot
#4 traxxas.com
495.2K
Revenue
542K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
rcsuperstore.com screenshot
#5 rcsuperstore.com
354.8K
Revenue
124.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hobbytown.com vs top market performers
hobbytown.com
top retailers
conversion rate vs average order value for hobbytown.com and its competitors
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Revenue share by device at hobbytown.com

In September large majority of sales on hobbytown.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hobbytown.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbytown.com channels

Identify top traffic channels that drive growth for hobbytown.comand discover how performance of traffic channels has changed over time.

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hobbytown.com Google Ads spend

Evaluate hobbytown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbytown.com devices

Review hobbytown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbytown.com top markets

Explore hobbytown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbytown.com country & global rank

Assess the ranking of hobbytown.com among other retailers within its primary country and worldwide.

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