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Oct 2025
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Home/Insights/Retailers/hobbytown.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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566.6K
Revenue
Oct 25
530.1K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Shop at HobbyTown online or find a local store for a great selection of Radio Control, Models, Rockets, Games & Toys and

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hobbytown.com's monthly revenueOVER TIME
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Over the past three months, hobbytown.com revenue has experienced decline of 33%, compared to the preceding three months.

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hobbytown.com revenue decline for last six months
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OVERVIEW
In October 2025, hobbytown.com generated $566,559 in online sales, significantly outperforming the e-commerce sector median of $93,795. With 530,055 sessions, its traffic volume starkly contrasts with industry leader michaels.com, which recorded over 32 million sessions. Hobbytown’s conversion rate ranged between 0.00-0.50%, trailing behind the e-commerce average of 0.74% to 3.89%. The average order value (AOV) was between $275-300, slightly below the high benchmark of $350. These metrics indicate a robust revenue stream despite lower traffic and conversion rates compared to top competitors, highlighting potential areas for growth and improvement in the online marketplace.
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hobbytown.com competitors

In October 2025, hobbytown.com generated a revenue of $566,559 with 1,994 transactions and 530,055 sessions. Their average order value (AOV) ranged from $275 to $300, with a conversion rate of 0.00-0.50. Comparing this data to its competitors, amainhobbies.com had the highest revenue at $1,499,638 with 5,732 transactions and 1,108,264 sessions. horizonhobby.com followed closely behind with $1,881,679 in revenue, 8,515 transactions, and 874,013 sessions. towerhobbies.com had a lower revenue of $811,567 but a higher conversion rate of 1.50-2.00. traxxas.com and rcsuperstore.com also had lower revenues compared to hobbytown.com, but with varying AOVs and conversion rates. Overall, hobbytown.com falls in the mid-range in terms of revenue and transactions compared to its competitors in the hobby and toy industry.

amainhobbies.com screenshot
#1 amainhobbies.com
1.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
horizonhobby.com screenshot
#2 horizonhobby.com
1.9M
Revenue
874K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
towerhobbies.com screenshot
#3 towerhobbies.com
811.6K
Revenue
222.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
traxxas.com screenshot
#4 traxxas.com
591.4K
Revenue
546.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
rcsuperstore.com screenshot
#5 rcsuperstore.com
447.5K
Revenue
151.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hobbytown.com vs top market performers
hobbytown.com
top retailers
conversion rate vs average order value for hobbytown.com and its competitors
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Revenue share by device at hobbytown.com

In October large majority of sales on hobbytown.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hobbytown.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbytown.com channels

Identify top traffic channels that drive growth for hobbytown.comand discover how performance of traffic channels has changed over time.

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hobbytown.com Google Ads spend

Evaluate hobbytown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbytown.com devices

Review hobbytown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbytown.com top markets

Explore hobbytown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbytown.com country & global rank

Assess the ranking of hobbytown.com among other retailers within its primary country and worldwide.

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