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Apr 2026
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Home/Insights/Retailers/hobbytown.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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732.6K
Revenue
Apr 26
649.8K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Shop at HobbyTown online or find a local store for a great selection of Radio Control, Models, Rockets, Games & Toys and

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hobbytown.com Annual Revenue and Growth

hobbytown.com's annual sales on its online store amounted to $10.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$10.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hobbytown.com revenue by year

hobbytown.com's monthly revenueOVER TIME
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Over the past three months, hobbytown.com revenue has experienced decline of 42%, compared to the preceding three months.

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hobbytown.com revenue decline for last six months
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OVERVIEW
In April 2026, hobbytown.com achieved impressive online sales revenue of $732,561, significantly exceeding the e-commerce industry median of $80,332. The site recorded a conversion rate between 0.50-1.00%, below the industry's high of 3.67%, with an average order value (AOV) ranging from $175-200, also below the top AOV of $321. hobbytown.com attracted 649,761 sessions, far surpassing the industry median of 37,000 but dwarfed by boots.com's leading 28,182,023 sessions, indicating a strong but competitive presence in the e-commerce and shopping sector.
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hobbytown.com competitors

In April 2026, hobbytown.com generated $732,561 in revenue from 3,699 transactions across 649,761 sessions, with an Average Order Value (AOV) of $175-200 and a conversion rate of 0.50-1.00%. In comparison, horizonhobby.com outperformed with $1,820,312 in revenue, 8,917 transactions, and sessions totaling 1,294,177, while maintaining an AOV of $200-225 and a similar conversion rate. amainhobbies.com also exceeded hobbytown.com, recording $1,615,487 in revenue from 6,256 transactions across 1,333,310 sessions, with a higher AOV of $250-275 but a slightly lower conversion rate. towerhobbies.com had lower revenue at $600,383 from 3,096 transactions but achieved the highest conversion rate of 1.00-1.50%. Overall, hobbytown.com holds its ground amidst fierce competition, yet competitors like horizonhobby.com and amainhobbies.com demonstrate stronger performance metrics.

amainhobbies.com screenshot
#1 amainhobbies.com
1.6M
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
horizonhobby.com screenshot
#2 horizonhobby.com
1.8M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
towerhobbies.com screenshot
#3 towerhobbies.com
600.4K
Revenue
217.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
traxxas.com screenshot
#4 traxxas.com
348K
Revenue
645.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
rcsuperstore.com screenshot
#5 rcsuperstore.com
880.6K
Revenue
247.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hobbytown.com vs top market performers
hobbytown.com
top retailers
conversion rate vs average order value for hobbytown.com and its competitors
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Revenue share by device at hobbytown.com

In April large majority of sales on hobbytown.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In April large majority of sales on hobbytown.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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hobbytown.com channels

Identify top traffic channels that drive growth for hobbytown.comand discover how performance of traffic channels has changed over time.

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hobbytown.com Google Ads spend

Evaluate hobbytown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbytown.com devices

Review hobbytown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbytown.com top markets

Explore hobbytown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbytown.com country & global rank

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