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Jan 2026
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Home/Insights/Retailers/hobbytown.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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947.7K
Revenue
Jan 26
748.8K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Shop at HobbyTown online or find a local store for a great selection of Radio Control, Models, Rockets, Games & Toys and

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hobbytown.com Annual Revenue and Growth

hobbytown.com's annual sales on its online store amounted to $10.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hobbytown.com revenue by year

hobbytown.com's monthly revenueOVER TIME
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Over the past three months, hobbytown.com revenue has experienced growth of 66%, compared to the preceding three months.

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hobbytown.com revenue growth for last six months
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OVERVIEW
In January 2026, hobbytown.com generated $947,733 in online sales, significantly exceeding the e-commerce industry median of $104,613, though far below the leader, qvc.com at $109,143,419. With a conversion rate between 0.00-0.50%, it lags behind the high standard of 3.81% while maintaining an average order value (AOV) of $275-300, below the sector's high of $348. hobbytown.com attracted 748,835 sessions, a stark contrast to the highest at 35,443,340 from boots.com and above the median of 44,933, showcasing its potential for growth within the e-commerce landscape.
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hobbytown.com competitors

In January 2026, hobbytown.com generated a revenue of $947,733 from 3,400 transactions and 748,835 sessions, with an average order value (AOV) ranging from $275-$300 and a conversion rate of 0.00-0.50%. In comparison, one of its competitors, amainhobbies.com, outperformed hobbytown.com with a revenue of $1,973,048 from 7,567 transactions and 1,614,536 sessions, a slightly lower AOV of $250-$275, and a comparable conversion rate of 0.00-0.50%. horizonhobby.com also surpassed hobbytown.com with a revenue of $2,197,245 from 10,339 transactions and 1,345,711 sessions, but had a lower AOV of $200-$225 and a higher conversion rate of 0.50-1.00%. While hobbytown.com performed better than traxxas.com, towerhobbies.com, and rcsuperstore.com in terms of revenue and AOV, it lagged behind in sessions and transactions, indicating areas for potential improvement in the competitive landscape of hobby stores.

amainhobbies.com screenshot
#1 amainhobbies.com
2M
Revenue
1.6M
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
horizonhobby.com screenshot
#2 horizonhobby.com
2.2M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
towerhobbies.com screenshot
#3 towerhobbies.com
740.5K
Revenue
299.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
traxxas.com screenshot
#4 traxxas.com
730.4K
Revenue
769.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
rcsuperstore.com screenshot
#5 rcsuperstore.com
708.4K
Revenue
281K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hobbytown.com vs top market performers
hobbytown.com
top retailers
conversion rate vs average order value for hobbytown.com and its competitors
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Revenue share by device at hobbytown.com

In January large majority of sales on hobbytown.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hobbytown.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbytown.com channels

Identify top traffic channels that drive growth for hobbytown.comand discover how performance of traffic channels has changed over time.

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hobbytown.com Google Ads spend

Evaluate hobbytown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbytown.com devices

Review hobbytown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbytown.com top markets

Explore hobbytown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbytown.com country & global rank

Assess the ranking of hobbytown.com among other retailers within its primary country and worldwide.

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