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Home/Insights/Retailers/hobbytown.com

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

hobbytown.com

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744.2K

Revenue

Nov 25

540.7K

Sessions

Nov 25

0.0-0.5%

Conv. rate

Nov 25

$275-300

AOV

Nov 25

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

Shop at HobbyTown online or find a local store for a great selection of Radio Control, Models, Rockets, Games & Toys and

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hobbytown.com's monthly revenueOVER TIME
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Over the past three months, hobbytown.com revenue has experienced decline of 16%, compared to the preceding three months.

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hobbytown.com revenue decline for last six months

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OVERVIEW

In November 2025, hobbytown.com reported online sales revenue of $744,174, significantly exceeding the e-commerce and shopping median of $101,517, while also showcasing a conversion rate ranging from 0.00-0.50%, well below the high benchmark of 4.05%. The average order value (AOV) stood at $275-300, falling short of the industry high of $337, and the site attracted 540,712 sessions, notably lower than the median of 41,915 and far behind boots.com's 43,745,699 sessions, highlighting opportunities for improving conversion and traffic in a competitive e-commerce landscape.

hobbytown.com competitors

In November 2025, hobbytown.com reported a revenue of $744,174 with 2,681 transactions and 540,712 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 0.00-0.50. Comparing these metrics to its competitors, amainhobbies.com leads with a revenue of $1,745,246, 6,884 transactions, and 1,352,379 sessions, boasting a higher AOV range of $250-275 and a conversion rate of 0.50-1.00. horizonhobby.com follows closely with a revenue of $2,278,129, 11,115 transactions, and 1,149,631 sessions, while towerhobbies.com stands out with a high conversion rate of 1.50-2.00. traxxas.com and rcsuperstore.com also present strong competition with varying metrics, showcasing a diverse landscape in the hobby industry. Overall, hobbytown.com may benefit from analyzing its competitors' strengths to improve its performance and market positioning.

#1 amainhobbies.com

1.7M

Revenue

1.4M

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#2 horizonhobby.com

2.3M

Revenue

1.1M

Sessions

0.5-1.0%

Conv. rate

$200-225

AOV

#3 towerhobbies.com

961.1K

Revenue

232.7K

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

#4 traxxas.com

695.4K

Revenue

589.6K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#5 rcsuperstore.com

597.7K

Revenue

225.1K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

hobbytown.com vs top market performers

hobbytown.com

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Revenue share by device at hobbytown.com

In November large majority of sales on hobbytown.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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hobbytown.com channels

Identify top traffic channels that drive growth for hobbytown.comand discover how performance of traffic channels has changed over time.

hobbytown.com Google Ads spend

Evaluate hobbytown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hobbytown.com devices

Review hobbytown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hobbytown.com top markets

Explore hobbytown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.