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May 2025
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Home/Insights/Retailers/highlights.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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977.6K
Revenue
730.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED STATES
  • Website category: NEWS AND MEDIA

Highlights.com is an online platform that offers a variety of engaging and educational content for children. The website provides different forms of media, including interactive games, puzzles, crafts, and quizzes, aimed at promoting learning, creativity, and critical thinking skills in a fun and accessible way.

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highlights.com's revenueOVER TIME
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Over the past three months, highlights.com revenue has experienced decline of 75%, compared to the preceding three months.

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highlights.com revenue decline for last six months
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OVERVIEW
In May 2025, highlights.com in the NEWS AND MEDIA industry generated $977,608 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. The website had 730,468 sessions, falling below the industry median of 4,914 sessions. In comparison, the top performer in the industry, vogue.com, achieved $38,686,788 in revenue, a conversion rate of 3.35%, and an AOV of $262, with 18,661,183 sessions. Some low performers had conversion rates as low as 1.04% and AOVs as low as $60.
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highlights.com competitors

In May 2025, highlights.com outperformed its competitors in several key metrics. While highlights.com generated a revenue of $977,608 from 14,463 transactions and 730,468 sessions, magazines.com only made $588,363 from 26,038 transactions and 854,557 sessions. sillyfarm.com lagged even further behind with a revenue of $34,887 from just 231 transactions and 8,372 sessions. Additionally, highlights.com boasted a higher average order value (AOV) range of $50-75 compared to magazines.com's AOV range of $0-25 and sillyfarm.com's AOV range of $150-175. Although magazines.com had a slightly higher conversion rate of 3.00-3.50% compared to highlights.com's 1.50-2.00% and sillyfarm.com's 2.50-3.00%, highlights.com emerged as the clear leader in terms of overall performance and revenue generation.

magazines.com screenshot
#1 magazines.com
588.4K
Revenue
854.6K
Sessions
3.0-3.5%
Conv. rate
$0-25
AOV
sillyfarm.com screenshot
#2 sillyfarm.com
34.9K
Revenue
8.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
highlights.com vs top market performers
highlights.com
top retailers
conversion rate vs average order value for highlights.com and its competitors
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highlights.com channels

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highlights.com Google Ads spend

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highlights.com devices

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highlights.com top markets

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highlights.com country & global rank

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