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Oct 2025
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Home/Insights/Retailers/highlights.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.5M
Revenue
Oct 25
955.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: NEWS AND MEDIA

Highlights.com is an online platform that offers a variety of engaging and educational content for children. The website provides different forms of media, including interactive games, puzzles, crafts, and quizzes, aimed at promoting learning, creativity, and critical thinking skills in a fun and accessible way.

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highlights.com Annual Revenue and Growth

highlights.com's annual sales on its online store amounted to $19.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
highlights.com revenue by year

highlights.com's monthly revenueOVER TIME
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Over the past three months, highlights.com revenue has experienced growth of 40%, compared to the preceding three months.

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highlights.com revenue growth for last six months
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OVERVIEW
In October 2025, highlights.com, operating in the NEWS AND MEDIA industry, generated online sales revenue of $1,532,578, significantly surpassing the median of $10,522, yet far behind the leader, vogue.com, at $33,485,022; the site achieved a conversion rate of 2.50-3.00%, below the high benchmark of 3.5%, while maintaining an average order value (AOV) between $50-75, far from the $241 high; with 955,455 sessions, highlights.com also exceeded the industry median of 7,893, but lagged considerably behind vogue.com's impressive 15,418,003 sessions.
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highlights.com competitors

In October 2025, highlights.com outperforms its competitors in various metrics. With a revenue of $1,532,578, it surpasses magazines.com and sillyfarm.com by a significant margin. In terms of transactions, highlights.com also leads with 25,984 transactions compared to magazines.com's 17,446 and sillyfarm.com's 341. Additionally, highlights.com boasts a high number of sessions at 955,455, demonstrating a strong online presence compared to magazines.com's 701,082 and sillyfarm.com's 13,165. Despite a slightly lower average order value (AOV) range of $50-75, highlights.com still maintains a competitive edge. Moreover, with a conversion rate range of 2.50-3.00, highlights.com matches sillyfarm.com and outperforms magazines.com. Overall, highlights.com proves to be a standout competitor in the online market in October 2025.

magazines.com screenshot
#1 magazines.com
427.7K
Revenue
701.1K
Sessions
2.0-2.5%
Conv. rate
$0-25
AOV
sillyfarm.com screenshot
#2 sillyfarm.com
51.4K
Revenue
13.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
highlights.com vs top market performers
highlights.com
top retailers
conversion rate vs average order value for highlights.com and its competitors
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highlights.com channels

Identify top traffic channels that drive growth for highlights.comand discover how performance of traffic channels has changed over time.

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highlights.com Google Ads spend

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highlights.com devices

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highlights.com top markets

Explore highlights.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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highlights.com country & global rank

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