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Jul 2026
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Home/Insights/Retailers/highlights.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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711.8K
Revenue
Jul 26
468.4K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: NEWS AND MEDIA

Highlights.com is an online platform that offers a variety of engaging and educational content for children. The website provides different forms of media, including interactive games, puzzles, crafts, and quizzes, aimed at promoting learning, creativity, and critical thinking skills in a fun and accessible way.

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highlights.com Annual Revenue and Growth

highlights.com's annual sales on its online store amounted to $13.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
highlights.com revenue by year

highlights.com's monthly revenueOVER TIME
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Over the past three months, highlights.com revenue has experienced growth of 46%, compared to the preceding three months.

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highlights.com revenue growth for last six months
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OVERVIEW
highlights.com operates in the news and media category, achieving significant metrics for the month of July 2026. With revenue from online sales at $712,000, it far exceeds the typical news and media retailer's monthly revenue of around $13,700. The site boasts a conversion rate of 2.00-2.50%, which falls within the typical news and media category range of 1.05% to 3.79%. Its average order value (AOV) of $50-75 is within the typical range of $57 to $212, supported by 468,000 sessions, compared to the typical news and media retailer's 6,115 sessions.
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highlights.com competitors

In July 2026, highlights.com trails its competitors most significantly in sessions, with 468,000 compared to magazines.com’s 1.1 million, resulting in a gap of 632,000. However, highlights.com boasts the highest revenue at $712,000, leading magazines.com by $124,000. When it comes to transactions, highlights.com ranks second with 9,664, falling behind magazines.com, which has 21,800 transactions, trailing by 12,100. The average order value (AOV) for highlights.com is between $50-75, while magazines.com offers a lower AOV of $25-50. sillyfarm.com shows significantly fewer transactions and lower revenue but has a higher AOV range of $175-200, reflecting its niche market. Overall, highlights.com outperforms its competitors in revenue but has room for growth in sessions and transactions.

magazines.com screenshot
#1 magazines.com
587.8K
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
sillyfarm.com screenshot
#2 sillyfarm.com
34.7K
Revenue
6.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
highlights.com vs top market performers
highlights.com
top retailers
conversion rate vs average order value for highlights.com and its competitors
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highlights.com channels

Identify top traffic channels that drive growth for highlights.comand discover how performance of traffic channels has changed over time.

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highlights.com Google Ads spend

Evaluate highlights.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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highlights.com devices

Review highlights.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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highlights.com top markets

Explore highlights.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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highlights.com country & global rank

Assess the ranking of highlights.com among other retailers within its primary country and worldwide.

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