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Jul 2025
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Home/Insights/Retailers/highlights.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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928.4K
Revenue
650.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED STATES
  • Website category: NEWS AND MEDIA

Highlights.com is an online platform that offers a variety of engaging and educational content for children. The website provides different forms of media, including interactive games, puzzles, crafts, and quizzes, aimed at promoting learning, creativity, and critical thinking skills in a fun and accessible way.

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highlights.com's revenueOVER TIME
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Over the past three months, highlights.com revenue has experienced growth of 170%, compared to the preceding three months.

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highlights.com revenue growth for last six months
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OVERVIEW
In July 2025, highlights.com in the NEWS AND MEDIA industry reported online sales revenue of $928,431, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The highest conversion rate in the industry was 2.98%, while the highest AOV was $244 and the lowest was $53. highlights.com recorded 650,101 sessions, compared to the highest number of sessions at 19,171,142 from vogue.com and a median of 8,489 sessions in the NEWS AND MEDIA category.
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highlights.com competitors

In July 2025, highlights.com outperformed its competitors in terms of revenue, with a total of $928,431. However, when looking at the number of transactions, magazines.com had the highest at 18,239 compared to highlights.com's 13,270. In terms of website traffic, highlights.com had 650,101 sessions, while magazines.com had 879,182 sessions. Despite having a lower number of transactions and sessions, highlights.com had a higher Average Order Value (AOV) range of $50-75, whereas magazines.com had an AOV range of $0-25. Additionally, highlights.com had a comparable conversion rate of 2.00-2.50% with both magazines.com and sillyfarm.com. However, when looking at revenue and AOV, highlights.com emerged as a strong competitor in the market.

magazines.com screenshot
#1 magazines.com
399K
Revenue
879.2K
Sessions
2.0-2.5%
Conv. rate
$0-25
AOV
sillyfarm.com screenshot
#2 sillyfarm.com
74.7K
Revenue
17.7K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
highlights.com vs top market performers
highlights.com
top retailers
conversion rate vs average order value for highlights.com and its competitors
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highlights.com channels

Identify top traffic channels that drive growth for highlights.comand discover how performance of traffic channels has changed over time.

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highlights.com Google Ads spend

Evaluate highlights.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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highlights.com devices

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highlights.com top markets

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highlights.com country & global rank

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