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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.4M
Revenue
Sep 25
769.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: NEWS AND MEDIA

Highlights.com is an online platform that offers a variety of engaging and educational content for children. The website provides different forms of media, including interactive games, puzzles, crafts, and quizzes, aimed at promoting learning, creativity, and critical thinking skills in a fun and accessible way.

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highlights.com Annual Revenue and Growth

highlights.com's annual sales on its online store amounted to $19.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
highlights.com revenue by year

highlights.com's monthly revenueOVER TIME
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Over the past three months, highlights.com revenue has experienced growth of 76%, compared to the preceding three months.

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highlights.com revenue growth for last six months
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OVERVIEW
In September 2025, highlights.com, a player in the NEWS AND MEDIA industry, generated $1,365,192 in online sales, significantly above the median revenue of $16,007. Its conversion rate ranged from 2.50% to 3.00%, nearing the industry's high of 3.49%. The average order value (AOV) fell between $50 and $75, below the category’s high of $243. With 769,869 sessions, highlights.com performed well against the median of 7,843 sessions, but significantly lagged behind vogue.com's impressive 16,679,124 sessions, illustrating both strengths and areas for growth in its competitive landscape.
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highlights.com competitors

In September 2025, highlights.com outperformed its competitors in terms of revenue, with a total revenue of $1,365,192. magazines.com, a similar domain, generated $462,594 in revenue, while sillyfarm.com only brought in $45,828. highlights.com also had the highest number of transactions at 22,293, compared to magazines.com with 18,415 transactions and sillyfarm.com with only 305 transactions. In terms of sessions, highlights.com had 769,869, slightly lower than magazines.com with 785,622 sessions but significantly higher than sillyfarm.com with only 11,595 sessions. Additionally, highlights.com had a competitive average order value (AOV) range of $50-75 and a conversion rate of 2.50-3.00%, similar to sillyfarm.com but higher than magazines.com in both metrics. Overall, highlights.com demonstrated strong performance compared to its competitors in September 2025.

magazines.com screenshot
#1 magazines.com
462.6K
Revenue
785.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
sillyfarm.com screenshot
#2 sillyfarm.com
45.8K
Revenue
11.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
highlights.com vs top market performers
highlights.com
top retailers
conversion rate vs average order value for highlights.com and its competitors
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highlights.com channels

Identify top traffic channels that drive growth for highlights.comand discover how performance of traffic channels has changed over time.

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highlights.com Google Ads spend

Evaluate highlights.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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highlights.com devices

Review highlights.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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highlights.com top markets

Explore highlights.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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highlights.com country & global rank

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