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Oct 2025
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Home/Insights/Retailers/hayhouse.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for hayhouse.comhayhouse.com

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1.2M
Revenue
Oct 25
459K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Hay House is an online platform (www.hayhouse.com) that offers a wide range of products related to personal growth, spirituality, and self-help. Their inventory includes books, audiobooks, online courses, card decks, gifts, and resources focusing on various categories such as spirituality, health, relationships, abundance, and healing techniques.

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hayhouse.com Annual Revenue and Growth

hayhouse.com's annual sales on its online store amounted to $16.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hayhouse.com revenue by year

hayhouse.com's monthly revenueOVER TIME
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Over the past three months, hayhouse.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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hayhouse.com revenue growth for last six months
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OVERVIEW
In October 2025, hayhouse.com generated $1,241,538 in online sales, significantly surpassing the median revenue of $43,835 in the FAITH AND BELIEFS category, though still trailing behind the largest competitor, christianbook.com, at $20,404,262. The site recorded a conversion rate between 1.50-2.00%, which is below the high of 4.2% but above the low of 1.31%, with an average order value (AOV) of $125-150, below the category high of $216. With 459,026 sessions, hayhouse.com is well above the median of 13,473 but far from christianbook.com’s leading 4,359,910 sessions.
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hayhouse.com competitors

In October 2025, hayhouse.com outperformed its competitors in terms of revenue, with a total of $1,241,538 compared to hayhouseu.com's $126,931, bmshouston.com's $72,362, and houseofintuitionla.com's $145,417. Additionally, hayhouse.com had the highest number of transactions at 9,152, followed by houseofintuitionla.com with 1,724, bmshouston.com with 354, and hayhouseu.com with 397. In terms of sessions, hayhouse.com also had the highest number at 459,026, outperforming houseofintuitionla.com with 57,018, bmshouston.com with 10,463, and hayhouseu.com with 29,211. While hayhouse.com's Average Order Value (AOV) ranged from $125 to $150 and conversion rate ranged from 1.50% to 2.00%, its competitors had varying AOV and conversion rates across the board. Overall, hayhouse.com emerged as the clear leader in revenue, transactions, and sessions among its competitors in October 2025.

hayhouseu.com screenshot
#1 hayhouseu.com
126.9K
Revenue
29.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
bmshouston.com screenshot
#2 bmshouston.com
72.4K
Revenue
10.5K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
houseofintuitionla.com screenshot
#3 houseofintuitionla.com
145.4K
Revenue
57K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hayhouse.com vs top market performers
hayhouse.com
top retailers
conversion rate vs average order value for hayhouse.com and its competitors
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Revenue share by device at hayhouse.com

In October large majority of sales on hayhouse.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In October large majority of sales on hayhouse.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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hayhouse.com channels

Identify top traffic channels that drive growth for hayhouse.comand discover how performance of traffic channels has changed over time.

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hayhouse.com Google Ads spend

Evaluate hayhouse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hayhouse.com devices

Review hayhouse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hayhouse.com top markets

Explore hayhouse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hayhouse.com country & global rank

Assess the ranking of hayhouse.com among other retailers within its primary country and worldwide.

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