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Sep 2025
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Home/Insights/Retailers/hayhouse.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for hayhouse.comhayhouse.com

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834.7K
Revenue
Sep 25
348.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Hay House is an online platform (www.hayhouse.com) that offers a wide range of products related to personal growth, spirituality, and self-help. Their inventory includes books, audiobooks, online courses, card decks, gifts, and resources focusing on various categories such as spirituality, health, relationships, abundance, and healing techniques.

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hayhouse.com Annual Revenue and Growth

hayhouse.com's annual sales on its online store amounted to $16.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hayhouse.com revenue by year

hayhouse.com's monthly revenueOVER TIME
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Over the past three months, hayhouse.com revenue has experienced decline of 4.4%, compared to the preceding three months.

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hayhouse.com revenue decline for last six months
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OVERVIEW
In September 2025, hayhouse.com generated $834,650 in online sales, significantly outperforming the community and society/faith and beliefs median of $42,557, with a conversion rate between 1.50-2.00%, falling short of the category's high of 4.35%. Their average order value (AOV) ranged from $150-175, below the community high of $214, while attracting 348,503 sessions, far from the leading competitor christianbook.com's 4,312,976 sessions and well above the median of 12,476 sessions in the sector.
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hayhouse.com competitors

In September 2025, when comparing hayhouse.com to its competitors, we can see that hayhouse.com generated the highest revenue at $834,650, followed by houseofintuitionla.com at $175,358, bmshouston.com at $75,487, and hayhouseu.com at $121,546. In terms of transactions, hayhouse.com also led with 5,555 transactions, compared to houseofintuitionla.com with 2,012, bmshouston.com with 368, and hayhouseu.com with 400. Additionally, hayhouse.com had the highest number of sessions at 348,503, surpassing houseofintuitionla.com at 66,633, bmshouston.com at 11,432, and hayhouseu.com at 27,928. When looking at average order value (AOV) and conversion rate, hayhouse.com fell in the middle with an AOV of $150-175 and a conversion rate of 1.50-2.00, while the competitors varied in these metrics.

hayhouseu.com screenshot
#1 hayhouseu.com
121.5K
Revenue
27.9K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
bmshouston.com screenshot
#2 bmshouston.com
75.5K
Revenue
11.4K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
houseofintuitionla.com screenshot
#3 houseofintuitionla.com
175.4K
Revenue
66.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hayhouse.com vs top market performers
hayhouse.com
top retailers
conversion rate vs average order value for hayhouse.com and its competitors
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Revenue share by device at hayhouse.com

In September large majority of sales on hayhouse.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In September large majority of sales on hayhouse.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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hayhouse.com channels

Identify top traffic channels that drive growth for hayhouse.comand discover how performance of traffic channels has changed over time.

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hayhouse.com Google Ads spend

Evaluate hayhouse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hayhouse.com devices

Review hayhouse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hayhouse.com top markets

Explore hayhouse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hayhouse.com country & global rank

Assess the ranking of hayhouse.com among other retailers within its primary country and worldwide.

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