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Nov 2025
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Home/Insights/Retailers/happyherbalist.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.4K
Revenue
Nov 25
3.5K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Happy Herbalist is a website offering a range of herbal products. Their inventory includes various fermented items like kombucha, kefir, and cider. The site provides information on brewing techniques, health benefits, and recipes. Additionally, Happy Herbalist sells supplies, equipment, cultures, and books for those interested in brewing these traditional fermented beverages.

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happyherbalist.com Annual Revenue and Growth

happyherbalist.com's annual sales on its online store amounted to $197.5K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$197.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
happyherbalist.com revenue by year

happyherbalist.com's monthly revenueOVER TIME
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Over the past three months, happyherbalist.com revenue has experienced decline of 61%, compared to the preceding three months.

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happyherbalist.com revenue decline for last six months
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OVERVIEW
In November 2025, happyherbalist.com generated $2,372 in online sales, significantly below the food and drink industry median of $57,949, with a conversion rate of 0.50-1.00%, which is lower than the industry's high of 5.64%. The average order value (AOV) ranged between $50-75, trailing behind the industry high of $321. The site attracted 3,464 sessions, far less than the median of 17,290 and dramatically lower than the leading competitor, nespresso.com, which recorded over 20 million sessions, highlighting the need for improved traffic and sales performance.
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happyherbalist.com competitors

In November 2025, happyherbalist.com has a revenue of $2,372 with 33 transactions and 3,464 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 0.50-1.00%. Compared to its competitors, thekombuchashop.com leads the pack with a revenue of $15,687, 227 transactions, and 4,600 sessions, along with a high conversion rate of 4.50-5.00%. seattlekombucha.com follows closely behind with a revenue of $12,403, 112 transactions, and 2,735 sessions, showcasing a higher AOV of $100-$125 and a conversion rate of 4.00-4.50%. happyherbalist.com falls in the middle when looking at icehousefarmvt.com with a revenue of $1,497, 42 transactions, and 1,399 sessions, while drinkbuchi.com sits slightly ahead with a revenue of $8,021, 109 transactions, and 4,150 sessions. Despite strong competition, happyherbalist.com holds its own in the market.

thekombuchashop.com screenshot
#1 thekombuchashop.com
15.7K
Revenue
4.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
seattlekombucha.com screenshot
#2 seattlekombucha.com
12.4K
Revenue
2.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
growlerwerks.com screenshot
#3 growlerwerks.com
4.6K
Revenue
905
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
icehousefarmvt.com screenshot
#4 icehousefarmvt.com
1.5K
Revenue
1.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
drinkbuchi.com screenshot
#5 drinkbuchi.com
8K
Revenue
4.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
happyherbalist.com vs top market performers
happyherbalist.com
top retailers
conversion rate vs average order value for happyherbalist.com and its competitors
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Revenue share by device at happyherbalist.com

In November large majority of sales on happyherbalist.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on happyherbalist.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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happyherbalist.com channels

Identify top traffic channels that drive growth for happyherbalist.comand discover how performance of traffic channels has changed over time.

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happyherbalist.com Google Ads spend

Evaluate happyherbalist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happyherbalist.com devices

Review happyherbalist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happyherbalist.com top markets

Explore happyherbalist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happyherbalist.com country & global rank

Assess the ranking of happyherbalist.com among other retailers within its primary country and worldwide.

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