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Sep 2025
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Home/Insights/Retailers/happyherbalist.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.5K
Revenue
Sep 25
3.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Happy Herbalist is a website offering a range of herbal products. Their inventory includes various fermented items like kombucha, kefir, and cider. The site provides information on brewing techniques, health benefits, and recipes. Additionally, Happy Herbalist sells supplies, equipment, cultures, and books for those interested in brewing these traditional fermented beverages.

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happyherbalist.com Annual Revenue and Growth

happyherbalist.com's annual sales on its online store amounted to $197.5K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$197.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
happyherbalist.com revenue by year

happyherbalist.com's monthly revenueOVER TIME
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Over the past three months, happyherbalist.com revenue has experienced growth of 76%, compared to the preceding three months.

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happyherbalist.com revenue growth for last six months
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OVERVIEW
In September 2025, happyherbalist.com generated $2,505 in online sales, significantly below the food_and_drink median of $50,437, with sessions totaling 3,193 compared to the median of 16,302. Its conversion rate ranged from 1.00-1.50%, at the low end of the industry scale, while the average order value (AOV) fell between $75-100, which is also modest relative to the high AOV of $340 in the sector. For context, nespresso.com dominates the category with over $124 million in revenue and nearly 15.6 million sessions, underscoring happyherbalist's challenges in competitive positioning.
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happyherbalist.com competitors

In September 2025, happyherbalist.com reported a revenue of $2,505 from 33 transactions with 3,193 sessions, an AOV of $75-100, and a conversion rate of 1.00-1.50. When compared to its competitors, happyherbalist.com falls behind in revenue and transactions. thekombuchashop.com leads the pack with $11,459 in revenue from 177 transactions and 5,238 sessions, boasting an AOV of $50-75 and a conversion rate of 3.00-3.50. seattlekombucha.com follows closely with $10,322 in revenue from 86 transactions and 2,082 sessions, showing an AOV of $100-125 and a conversion rate of 4.00-4.50. happyherbalist.com performs better than icehousefarmvt.com in revenue and transactions, but lags behind drinkbuchi.com in both categories. Despite this, happyherbalist.com maintains a competitive AOV and conversion rate in the market.

thekombuchashop.com screenshot
#1 thekombuchashop.com
11.5K
Revenue
5.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
seattlekombucha.com screenshot
#2 seattlekombucha.com
10.3K
Revenue
2.1K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
growlerwerks.com screenshot
#3 growlerwerks.com
580.7
Revenue
114.6
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
icehousefarmvt.com screenshot
#4 icehousefarmvt.com
1.8K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
drinkbuchi.com screenshot
#5 drinkbuchi.com
7.2K
Revenue
5.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
happyherbalist.com vs top market performers
happyherbalist.com
top retailers
conversion rate vs average order value for happyherbalist.com and its competitors
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Revenue share by device at happyherbalist.com

In September large majority of sales on happyherbalist.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on happyherbalist.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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happyherbalist.com channels

Identify top traffic channels that drive growth for happyherbalist.comand discover how performance of traffic channels has changed over time.

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happyherbalist.com Google Ads spend

Evaluate happyherbalist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happyherbalist.com devices

Review happyherbalist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happyherbalist.com top markets

Explore happyherbalist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happyherbalist.com country & global rank

Assess the ranking of happyherbalist.com among other retailers within its primary country and worldwide.

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