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Oct 2025
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Home/Insights/Retailers/happyherbalist.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.6K
Revenue
Oct 25
3.3K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Happy Herbalist is a website offering a range of herbal products. Their inventory includes various fermented items like kombucha, kefir, and cider. The site provides information on brewing techniques, health benefits, and recipes. Additionally, Happy Herbalist sells supplies, equipment, cultures, and books for those interested in brewing these traditional fermented beverages.

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happyherbalist.com Annual Revenue and Growth

happyherbalist.com's annual sales on its online store amounted to $197.5K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$197.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
happyherbalist.com revenue by year

happyherbalist.com's monthly revenueOVER TIME
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Over the past three months, happyherbalist.com revenue has experienced decline of 15%, compared to the preceding three months.

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happyherbalist.com revenue decline for last six months
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OVERVIEW
In October 2025, happyherbalist.com generated $2,574 in online sales with a conversion rate of 1.00-1.50%, below the food and drink industry's median of $49,912 and a high conversion benchmark of 5.16%. The average order value (AOV) ranged from $50-75, trailing the sector's high of $334, while total sessions reached 3,265, significantly lower than the median of 14,922 and the top performer nespresso.com’s 15,877,344 sessions, indicating a need for improvement in visibility and sales strategies to enhance performance in the competitive food and drink market.
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happyherbalist.com competitors

In October 2025, happyherbalist.com reported a revenue of $2,574 from 36 transactions with 3,265 sessions, an AOV of $50-75, and a conversion rate of 1.00-1.50. In comparison, thekombuchashop.com had a significantly higher revenue of $16,574 from 250 transactions with 7,466 sessions, a similar AOV of $50-75, and a higher conversion rate of 3.00-3.50. seattlekombucha.com also outperformed happyherbalist.com with a revenue of $15,045 from 126 transactions with 3,048 sessions, a higher AOV of $100-125, and a conversion rate of 4.00-4.50. However, happyherbalist.com was more on par with icehousefarmvt.com, which reported a revenue of $2,533 from 79 transactions with 2,546 sessions, a lower AOV of $25-50, and a similar conversion rate of 3.00-3.50. drinkbuchi.com fell in between with a revenue of $5,445 from 75 transactions with 4,286 sessions, a similar AOV of $50-75, and a conversion rate of 1.50-2.00.

thekombuchashop.com screenshot
#1 thekombuchashop.com
16.6K
Revenue
7.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
seattlekombucha.com screenshot
#2 seattlekombucha.com
15K
Revenue
3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
icehousefarmvt.com screenshot
#3 icehousefarmvt.com
2.5K
Revenue
2.5K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
drinkbuchi.com screenshot
#4 drinkbuchi.com
5.4K
Revenue
4.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
kegsmiths.com screenshot
#5 kegsmiths.com
6.9K
Revenue
2.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
happyherbalist.com vs top market performers
happyherbalist.com
top retailers
conversion rate vs average order value for happyherbalist.com and its competitors
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Revenue share by device at happyherbalist.com

In October large majority of sales on happyherbalist.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on happyherbalist.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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happyherbalist.com channels

Identify top traffic channels that drive growth for happyherbalist.comand discover how performance of traffic channels has changed over time.

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happyherbalist.com Google Ads spend

Evaluate happyherbalist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happyherbalist.com devices

Review happyherbalist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happyherbalist.com top markets

Explore happyherbalist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happyherbalist.com country & global rank

Assess the ranking of happyherbalist.com among other retailers within its primary country and worldwide.

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