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Nov 2025
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Home/Insights/Retailers/happychef.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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97.6K
Revenue
Nov 25
35.7K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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HappyChef.com is an online platform that sells a wide range of culinary products. The website offers a variety of professional-grade kitchen utensils, cookware, and equipment for chefs and cooking enthusiasts. It also features a selection of high-quality ingredients and specialized food products to cater to diverse culinary needs.

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happychef.com Annual Revenue and Growth

happychef.com's annual sales on its online store amounted to $811.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$811.3K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
happychef.com revenue by year

happychef.com's monthly revenueOVER TIME
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Over the past three months, happychef.com revenue has experienced growth of 15%, compared to the preceding three months.

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happychef.com revenue growth for last six months
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OVERVIEW
In November 2025, happychef.com generated $97,640 in online sales, significantly above the food_and_drink median of $57,949, with a conversion rate of 3.50-4.00%, slightly below the industry high of 5.64%. Their average order value (AOV) ranged between $75-100, well below the industry peak of $321. The site attracted 35,733 sessions, notably higher than the median of 17,290 but far behind nespresso.com, the category leader with 20,240,545 sessions. Overall, happychef.com performed robustly in revenue and session counts, while still showing potential for improvement in conversion rates and AOV.
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happychef.com competitors

When comparing happychef.com to its competitors in November 2025, several metrics stand out. happychef.com generated a revenue of $97,640 with 1,258 transactions and 35,733 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. In contrast, chefuniforms.com led the pack with a revenue of $483,427 from 4,136 transactions and 91,105 sessions, featuring an AOV of $100-125 and a conversion rate of 4.50-5.00%. clementdesignusa.com trailed behind with $21,083 in revenue, 160 transactions, and 7,145 sessions, showing an AOV of $125-150 and a conversion rate of 2.00-2.50%. russums-shop.co.uk, redkap.com, and alexandra.co.uk fell within the range of happychef.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, happychef.com can improve its performance to better compete with the top players in the market.

chefuniforms.com screenshot
#1 chefuniforms.com
483.4K
Revenue
91.1K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
clementdesignusa.com screenshot
#2 clementdesignusa.com
21.1K
Revenue
7.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
russums-shop.co.uk screenshot
#3 russums-shop.co.uk
47.5K
Revenue
18.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
redkap.com screenshot
#4 redkap.com
682.8K
Revenue
288.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
alexandra.co.uk screenshot
#5 alexandra.co.uk
66.7K
Revenue
34.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
happychef.com vs top market performers
happychef.com
top retailers
conversion rate vs average order value for happychef.com and its competitors
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Revenue share by device at happychef.com

In November large majority of sales on happychef.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on happychef.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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happychef.com channels

Identify top traffic channels that drive growth for happychef.comand discover how performance of traffic channels has changed over time.

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happychef.com Google Ads spend

Evaluate happychef.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happychef.com devices

Review happychef.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happychef.com top markets

Explore happychef.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happychef.com country & global rank

Assess the ranking of happychef.com among other retailers within its primary country and worldwide.

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