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Jan 2026
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Home/Insights/Retailers/habitat.org
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.5M
Revenue
Jan 26
614.9K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: PHILANTHROPY

habitat.org is a website dedicated to the non-profit organization Habitat for Humanity, which works towards providing decent housing for those in need. The website offers information about their mission, ways to get involved, and resources such as volunteer opportunities, housing solutions, and advocacy programs, assisting individuals and communities worldwide.

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habitat.org Annual Revenue and Growth

habitat.org's annual sales on its online store amounted to $71.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$71.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
habitat.org revenue by year

habitat.org's monthly revenueOVER TIME
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Over the past three months, habitat.org revenue has experienced decline of 3.4%, compared to the preceding three months.

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habitat.org revenue decline for last six months
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OVERVIEW
In January 2026, habitat.org, the leading online store in the PHILANTHROPY sector, achieved impressive revenue of $5,509,738, significantly surpassing the median of $31,712. The site recorded a conversion rate between 2.00-2.50%, close to the sector's high of 3.69% but above the low of 1.68%. With an average order value (AOV) ranging from $400-425, habitat.org outperformed the high AOV of $330 in the industry, and attracted 614,866 sessions, notably above the median of 20,589 yet below the top performer compassion.com at 1,010,106 sessions, highlighting its strong market presence.
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habitat.org competitors

In January 2026, habitat.org generated a revenue of $5,509,738 with 13,107 transactions and 614,866 sessions, boasting an average order value (AOV) range of $400-$425 and a conversion rate of 2.00-2.50%. In comparison, cltregionrestore.org, one of Habitat for Humanity's competitors, reported a revenue of $22,706 from 246 transactions and 10,954 sessions. Their AOV falls within the range of $75-$100, matching habitat.org's conversion rate of 2.00-2.50%. While habitat.org outperforms cltregionrestore.org in terms of revenue and sessions, both websites seem to have a similar conversion rate. habitat.org's focus on larger transactions and higher revenue may indicate a more engaged and generous donor base compared to its competitors in the affordable housing sector.

cltregionrestore.org screenshot
#1 cltregionrestore.org
22.7K
Revenue
11K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
habitat.org vs top market performers
habitat.org
top retailers
conversion rate vs average order value for habitat.org and its competitors
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Revenue share by device at habitat.org

In January large majority of sales on habitat.org, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on habitat.org, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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habitat.org channels

Identify top traffic channels that drive growth for habitat.organd discover how performance of traffic channels has changed over time.

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habitat.org Google Ads spend

Evaluate habitat.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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habitat.org devices

Review habitat.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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habitat.org top markets

Explore habitat.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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habitat.org country & global rank

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