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Nov 2025
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Home/Insights/Retailers/habitat.org
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5M
Revenue
Nov 25
711.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: PHILANTHROPY

habitat.org is a website dedicated to the non-profit organization Habitat for Humanity, which works towards providing decent housing for those in need. The website offers information about their mission, ways to get involved, and resources such as volunteer opportunities, housing solutions, and advocacy programs, assisting individuals and communities worldwide.

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habitat.org Annual Revenue and Growth

habitat.org's annual sales on its online store amounted to $58M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$58M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
habitat.org revenue by year

habitat.org's monthly revenueOVER TIME
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Over the past three months, habitat.org revenue has experienced decline of 12%, compared to the preceding three months.

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habitat.org revenue decline for last six months
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OVERVIEW
In November 2025, habitat.org generated an impressive $4,950,057 in online sales, far exceeding the community and society/philanthropy median of $30,502, making it the largest online store in this category. Its conversion rate ranged between 1.50-2.00%, slightly below the high benchmark of 3.32%, while the average order value (AOV) was $425-450, well above the high standard of $280. The website attracted 711,704 sessions, significantly surpassing the median of 17,407, yet remaining below the leading store, compassion.com, which achieved 795,875 sessions, underscoring habitat.org's strong online presence and performance.
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habitat.org competitors

In November 2025, habitat.org generated a revenue of $4,950,057 from 11,598 transactions and 711,704 sessions, with an Average Order Value (AOV) range of $425-450 and a conversion rate of 1.50-2.00%. In comparison, one of its competitors, cltregionrestore.org, had a revenue of $23,802 from 276 transactions and 13,641 sessions, with an AOV range of $75-100 and a higher conversion rate of 2.00-2.50%. While habitat.org had a significantly higher revenue and traffic volume, cltregionrestore.org had a higher conversion rate and a lower AOV. habitat.org may benefit from analyzing the strategies and tactics that its competitors are using to achieve a higher conversion rate, while still maintaining a competitive revenue and traffic volume.

cltregionrestore.org screenshot
#1 cltregionrestore.org
23.8K
Revenue
13.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
habitat.org vs top market performers
habitat.org
top retailers
conversion rate vs average order value for habitat.org and its competitors
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Revenue share by device at habitat.org

In November large majority of sales on habitat.org, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on habitat.org, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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habitat.org channels

Identify top traffic channels that drive growth for habitat.organd discover how performance of traffic channels has changed over time.

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habitat.org Google Ads spend

Evaluate habitat.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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habitat.org devices

Review habitat.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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habitat.org top markets

Explore habitat.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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habitat.org country & global rank

Assess the ranking of habitat.org among other retailers within its primary country and worldwide.

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