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May 2026
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Home/Insights/Retailers/habitat.org
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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5.3M
Revenue
May 26
649.6K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$400-500
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: PHILANTHROPY

habitat.org is a website dedicated to the non-profit organization Habitat for Humanity, which works towards providing decent housing for those in need. The website offers information about their mission, ways to get involved, and resources such as volunteer opportunities, housing solutions, and advocacy programs, assisting individuals and communities worldwide.

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habitat.org Annual Revenue and Growth

habitat.org's annual sales on its online store amounted to $71.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$71.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
habitat.org revenue by year

habitat.org's monthly revenueOVER TIME
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Over the past three months, habitat.org revenue has experienced decline of 3.6%, compared to the preceding three months.

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habitat.org revenue decline for last six months
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OVERVIEW
In May 2026, habitat.org, the largest online store in the PHILANTHROPY sector, achieved $5,322,373 in online sales, significantly exceeding the median revenue of $17,797. With a conversion rate of 1.50-2.00%, it falls slightly below the very high benchmark of 3.22%. The average order value (AOV) ranged from $400-425, well above the sector's high of $127, and the site garnered 649,595 sessions, substantially surpassing the median of 13,519 but lower than compassion.com’s 925,694 sessions, showcasing habitat.org's robust performance in the philanthropic landscape.
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habitat.org competitors

In May 2026, habitat.org outperformed its competitor cltregionrestore.org in several key metrics. While habitat.org generated $5,322,373 in revenue from 12,600 transactions across 649,595 sessions, cltregionrestore.org lagged with only $22,923 in revenue from 304 transactions over just 14,915 sessions. This resulted in a much higher Average Order Value (AOV) for habitat.org, estimated between $400-425, compared to cltregionrestore.org's AOV of $75-100. Despite habitat.org's lower conversion rate of 1.50-2.00%, cltregionrestore.org maintained a slightly higher conversion rate of 2.00-2.50%. Overall, habitat.org’s higher revenue and transactions indicate a stronger market position, while cltregionrestore.org benefits from a better conversion efficiency.

cltregionrestore.org screenshot
#1 cltregionrestore.org
22.9K
Revenue
14.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
habitat.org vs top market performers
habitat.org
top retailers
conversion rate vs average order value for habitat.org and its competitors
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Revenue share by device at habitat.org

In May large majority of sales on habitat.org, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on habitat.org, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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habitat.org channels

Identify top traffic channels that drive growth for habitat.organd discover how performance of traffic channels has changed over time.

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habitat.org Google Ads spend

Evaluate habitat.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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habitat.org devices

Review habitat.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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habitat.org top markets

Explore habitat.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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habitat.org country & global rank

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