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Apr 2026
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Home/Insights/Retailers/habitat.org
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for habitat.orghabitat.org

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4.8M
Revenue
Apr 26
626.5K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: PHILANTHROPY

habitat.org is a website dedicated to the non-profit organization Habitat for Humanity, which works towards providing decent housing for those in need. The website offers information about their mission, ways to get involved, and resources such as volunteer opportunities, housing solutions, and advocacy programs, assisting individuals and communities worldwide.

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habitat.org Annual Revenue and Growth

habitat.org's annual sales on its online store amounted to $71.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$71.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
habitat.org revenue by year

habitat.org's monthly revenueOVER TIME
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Over the past three months, habitat.org revenue has experienced decline of 10%, compared to the preceding three months.

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habitat.org revenue decline for last six months
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OVERVIEW
In April 2026, habitat.org, the leading online store in the PHILANTHROPY sector, achieved remarkable performance metrics, generating $4,760,807 in online sales, significantly exceeding the median of $18,863. With a conversion rate between 1.50-2.00%, it remains competitive but below the industry high of 3.15%. The average order value (AOV) ranges from $400-425, well above the sector’s average of $129. habitat.org attracted 626,544 sessions, considerably higher than the median of 17,480, though trailing compassion.com’s peak of 866,654 sessions, reflecting its strong online presence and market dominance.
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habitat.org competitors

In April 2026, habitat.org outperformed its competitor cltregionrestore.org across several key metrics. habitat.org generated a revenue of $4,760,807 with 11,226 transactions from 626,544 sessions, yielding an average order value (AOV) of $400-425 and a conversion rate of 1.50-2.00%. In contrast, cltregionrestore.org reported only $23,544 in revenue, with 287 transactions from 12,489 sessions. Its AOV was significantly lower, ranging between $75-100, while it achieved a conversion rate of 2.00-2.50%. Despite cltregionrestore.org's higher conversion rate, habitat.org's robust revenue and transaction figures indicate a stronger market presence and customer engagement. This positions habitat.org as a more impactful player in the nonprofit sector.

cltregionrestore.org screenshot
#1 cltregionrestore.org
23.5K
Revenue
12.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
habitat.org vs top market performers
habitat.org
top retailers
conversion rate vs average order value for habitat.org and its competitors
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Revenue share by device at habitat.org

In April large majority of sales on habitat.org, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on habitat.org, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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habitat.org channels

Identify top traffic channels that drive growth for habitat.organd discover how performance of traffic channels has changed over time.

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habitat.org Google Ads spend

Evaluate habitat.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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habitat.org devices

Review habitat.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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habitat.org top markets

Explore habitat.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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habitat.org country & global rank

Assess the ranking of habitat.org among other retailers within its primary country and worldwide.

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