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Apr 2026
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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532.9K
Revenue
Apr 26
85.1K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$325-350
AOV
Apr 26
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com Annual Revenue and Growth

gunauction.com's annual sales on its online store amounted to $6.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunauction.com revenue by year

gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced decline of 0.23%, compared to the preceding three months.

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gunauction.com revenue decline for last six months
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OVERVIEW
In April 2026, gunauction.com achieved online sales revenue of $532,854, significantly higher than the SPORTS median of $101,130, but far behind industry leader gunbroker.com at $318,622,412. With a conversion rate of 1.50-2.00%, it lags slightly below the high of 2.54%, while its average order value (AOV) ranges from $325 to $350, lower than the industry high of $604. The site recorded 85,078 sessions, exceeding the median of 39,166 but dwarfed by gunbroker.com's 13,600,213 sessions, indicating robust performance yet room for growth within the competitive landscape.
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gunauction.com competitors

In April 2026, gunauction.com reported a revenue of $532,854 from 1,585 transactions across 85,078 sessions, achieving an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. In comparison, gunsinternational.com leads with significantly higher revenue of $3,802,833, driven by 6,298 transactions over 1,137,197 sessions, featuring an AOV of $600-625 and a lower conversion rate of 0.50-1.00%. gunsamerica.com generated $2,035,660 with 6,326 transactions from 384,673 sessions, maintaining an AOV of $300-325 and the same conversion rate as gunauction.com. everygunpart.com earned $455,325 from 2,389 transactions across 119,876 sessions, while gunpartscorp.com reported $873,904 from 5,257 transactions and a lower AOV of $150-175. d4guns.com lagged behind with $406,551 and 588 transactions at an AOV of $675-700.

gunsinternational.com screenshot
#1 gunsinternational.com
3.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
2M
Revenue
384.7K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
everygunpart.com screenshot
#3 everygunpart.com
455.3K
Revenue
119.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
d4guns.com screenshot
#4 d4guns.com
406.6K
Revenue
41.6K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
873.9K
Revenue
337.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In April large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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