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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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530.3K
Revenue
Mar 26
78.8K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$325-350
AOV
Mar 26
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com Annual Revenue and Growth

gunauction.com's annual sales on its online store amounted to $6.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunauction.com revenue by year

gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced growth of 14%, compared to the preceding three months.

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gunauction.com revenue growth for last six months
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OVERVIEW
In March 2026, gunauction.com reported revenue of $530,333, significantly surpassing the median of $109,018 in the SPORTS sector, though it remains far behind industry leader gunbroker.com at $344,171,183; with a conversion rate between 1.50-2.00%, it is below the high benchmark of 2.74% but above the low of 0.53%, and its average order value (AOV) of $325-350 is below the high of $588 but well above the low of $98; the site garnered 78,772 sessions, exceeding the median of 40,251 yet minuscule compared to gunbroker.com’s 14,795,148 sessions.
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gunauction.com competitors

gunauction.com's revenue of $530,333 is notably lower than its competitors in March 2026. gunsinternational.com leads the pack with a revenue of $4,060,678, followed by gunsamerica.com at $2,742,866. gunauction.com also falls behind in the number of transactions, with 1,552 compared to gunsamerica.com's 8,588. However, gunauction.com does have a higher average order value (AOV) range of $325-$350 compared to its competitors. Its conversion rate of 1.50-2.00% is on par with gunsamerica.com and gunpartcorp.com. Despite its lower revenue and transaction numbers, gunauction.com remains competitive with its solid AOV and conversion rate.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
2.7M
Revenue
486.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
everygunpart.com screenshot
#3 everygunpart.com
593.3K
Revenue
158.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
d4guns.com screenshot
#4 d4guns.com
456.3K
Revenue
44.7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
1M
Revenue
342.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In March large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

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gunauction.com country & global rank

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