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Jan 2026
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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577.9K
Revenue
Jan 26
100K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com Annual Revenue and Growth

gunauction.com's annual sales on its online store amounted to $6.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunauction.com revenue by year

gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced growth of 14%, compared to the preceding three months.

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gunauction.com revenue growth for last six months
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OVERVIEW
In January 2026, gunauction.com reported impressive online sales revenue of $577,925, significantly surpassing the median of $109,374 in the SPORTS sector, though still dwarfed by gunbroker.com's $331,602,389. With a conversion rate between 1.50-2.00%, gunauction.com is close to the high end of the industry standard, which is 2.57%. The average order value (AOV) ranged from $275-300, notably lower than the high of $639. The site garnered 99,999 sessions, a strong figure compared to the median of 44,742 but far from the 14,743,769 sessions of its leading competitor.
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gunauction.com competitors

In January 2026, gunauction.com reported a revenue of $577,925 from 1,953 transactions and 99,999 sessions, with an Average Order Value (AOV) of $275-$300 and a conversion rate of 1.50-2.00%. Comparing gunauction.com to its competitors, gunsinternational.com led the pack with a revenue of $4,237,832 from 7,428 transactions and 1,291,791 sessions, with an AOV of $550-$575 but a lower conversion rate of 0.50-1.00%. gunsamerica.com followed closely behind with $3,538,095 in revenue from 11,243 transactions and 669,154 sessions, with an AOV of $300-$325 and a matching conversion rate of 1.50-2.00%. While gunauction.com had lower revenue compared to these two competitors, it was in line with other competitors such as everygunpart.com, d4guns.com, and gunpartscorp.com in terms of AOV and conversion rates.

gunsinternational.com screenshot
#1 gunsinternational.com
4.2M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
3.5M
Revenue
669.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
everygunpart.com screenshot
#3 everygunpart.com
300.2K
Revenue
91.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
d4guns.com screenshot
#4 d4guns.com
364.3K
Revenue
43.9K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
1M
Revenue
390.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In January large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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