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Sep 2025
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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499K
Revenue
Sep 25
79.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced decline of 14%, compared to the preceding three months.

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gunauction.com revenue decline for last six months
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OVERVIEW
In September 2025, gunauction.com reported impressive revenue of $499,002, significantly exceeding the SPORTS median of $97,179, while maintaining a conversion rate of 1.50-2.00%, slightly below the industry high of 2.52%. With an average order value (AOV) ranging between $325-350, gunauction.com performs above the low end of $104 but below the high of $635. Additionally, the site recorded 79,914 sessions, outperforming the median of 38,020 in the sector, though far behind the leader, gunbroker.com, which amassed 12,770,933 sessions, showcasing competitive positioning within the market.
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gunauction.com competitors

In September 2025, gunauction.com reported revenue of $499,002 from 1,464 transactions and 79,914 sessions, with an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, gunsinternational.com leads the pack with revenue of $3,753,919 from 6,262 transactions and 1,270,130 sessions, boasting an AOV of $575-600 but a lower conversion rate of 0.00-0.50%. gunsamerica.com follows with revenue of $2,229,149 from 6,903 transactions and 478,184 sessions, offering an AOV of $300-325 and a conversion rate of 1.00-1.50%. everygunpart.com, d4guns.com, and gunpartscorp.com also present strong competition in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, while gunauction.com performs well in certain areas, its competitors outshine it in terms of revenue and sessions, showcasing varying strengths in AOV and conversion rates.

gunsinternational.com screenshot
#1 gunsinternational.com
3.8M
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
2.2M
Revenue
478.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
everygunpart.com screenshot
#3 everygunpart.com
427K
Revenue
115.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
d4guns.com screenshot
#4 d4guns.com
294.5K
Revenue
34.9K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
885.3K
Revenue
297.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In September large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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