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Nov 2025
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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498.6K
Revenue
Nov 25
79.9K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced decline of 0.85%, compared to the preceding three months.

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gunauction.com revenue decline for last six months
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OVERVIEW
In November 2025, gunauction.com reported revenue of $498,585, significantly surpassing the SPORTS median of $102,020, while also achieving a conversion rate of 1.50-2.00%, slightly below the industry's high of 2.59%. The average order value (AOV) ranged between $300-325, well below the sector's high of $634. With 79,870 sessions, gunauction.com outperformed the median of 38,956 sessions, yet lagged behind gunbroker.com, which recorded a staggering 14,084,614 sessions, highlighting its competitive positioning in the online sports and hunting marketplace.
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gunauction.com competitors

In November 2025, gunauction.com had a revenue of $498,585 from 1,542 transactions and 79,870 sessions with an average order value (AOV) of $300-$325 and a conversion rate of 1.50-2.00%. In comparison, gunsinternational.com outperformed gunauction.com with a revenue of $4,059,781 from 7,245 transactions and 1,298,427 sessions. gunsamerica.com also had higher revenue at $2,217,310 with 6,809 transactions and 478,184 sessions. However, gunauction.com had a better AOV and conversion rate than gunsamerica.com. everygunpart.com had similar revenue to gunauction.com but fewer transactions and sessions. d4guns.com had a lower revenue but a higher AOV, while gunpartscorp.com had higher revenue with a lower AOV than gunauction.com. Overall, gunauction.com performed competitively in terms of AOV and conversion rate compared to its competitors in the gun auction industry in November 2025.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
2.2M
Revenue
478.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
everygunpart.com screenshot
#3 everygunpart.com
332.4K
Revenue
93.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
d4guns.com screenshot
#4 d4guns.com
282.2K
Revenue
33.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
1.4M
Revenue
423.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In November large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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