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Jun 2026
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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398.1K
Revenue
Jun 26
53.6K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$350-375
AOV
Jun 26
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com Annual Revenue and Growth

gunauction.com's annual sales on its online store amounted to $6.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunauction.com revenue by year

gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced decline of 5.4%, compared to the preceding three months.

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gunauction.com revenue decline for last six months
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OVERVIEW
In June 2026, gunauction.com achieved online sales revenue of $398,060, significantly exceeding the SPORTS median of $97,033, while its conversion rate ranged between 2.00-2.50%, just below the high benchmark of 2.6%. The site's average order value (AOV) was $350-375, well below the sector's high of $642. With 53,618 sessions, gunauction.com surpassed the median of 38,462, yet lagged behind the industry leader, gunbroker.com, which boasts over 11 million sessions and an overwhelming $300,771,785 in revenue, highlighting both opportunities for growth and competitive challenges in the market.
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gunauction.com competitors

In June 2026, gunauction.com generated a revenue of $398,060 with 1,110 transactions from 53,618 sessions, resulting in an average order value (AOV) between $350 and $375 and a conversion rate of 2.00-2.50%. In comparison, gunsinternational.com outperformed with a revenue of $5,534,131 from 8,793 transactions, reflecting a significantly higher AOV of $625-650 and a lower conversion rate of 0.50-1.00%. gunsamerica.com achieved $1,347,379 in revenue with 4,142 transactions, an AOV of $325-350, and a conversion rate of 1.00-1.50%. everygunpart.com brought in $342,703 with 1,772 transactions, having a lower AOV of $175-200 but a conversion rate of 1.00-1.50%. gunpartscorp.com also performed well, with revenue of $1,563,862 from 8,830 transactions. Overall, gunauction.com has competitive AOV and conversion metrics but falls behind in total revenue and transactions compared to the leading competitors.

gunsinternational.com screenshot
#1 gunsinternational.com
5.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
1.3M
Revenue
309.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
everygunpart.com screenshot
#3 everygunpart.com
342.7K
Revenue
124.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
d4guns.com screenshot
#4 d4guns.com
322.8K
Revenue
35.2K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
1.6M
Revenue
493.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In June large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gunauction.com operates in

gunauction.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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