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Jul 2026
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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446.8K
Revenue
Jul 26
61.3K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com Annual Revenue and Growth

gunauction.com's annual sales on its online store amounted to $6.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunauction.com revenue by year

gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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gunauction.com revenue decline for last six months
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OVERVIEW
In July 2026, gunauction.com generated $447,000 in revenue from online sales, significantly exceeding the typical hunting and shooting store's revenue of around $99,500. The site's conversion rate ranged from 2.00% to 2.50%, which is within the typical hunting and shooting category range of 0.52% to 2.5%. Its average order value (AOV) of $325-350 also falls within the typical range of $113 to $663. With 61,300 sessions, gunauction.com outperformed the typical hunting and shooting store's 37,900 sessions.
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gunauction.com competitors

In July 2026, gunauction.com trails its competitors significantly in sessions, with only 61,300 compared to gunsinternational.com’s 1.1 million, a gap of 1 million. In revenue, gunauction.com generated $447,000, ranking 4 of 6, and falling short of gunsinternational.com by $5.3 million. While its average order value (AOV) aligns with gunsamerica.com at $325-350, gunauction.com lags in transactions with just 1,289, trailing gunpartscorp.com by 9,411. Despite a conversion rate of 2.00-2.50%, which is on par with gunpartscorp.com, gunauction.com faces stiff competition from its rivals. Overall, the platform must enhance its visibility and engagement to improve its standing in the market.

gunsinternational.com screenshot
#1 gunsinternational.com
5.7M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
1.3M
Revenue
311.3K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
everygunpart.com screenshot
#3 everygunpart.com
351.2K
Revenue
137.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
d4guns.com screenshot
#4 d4guns.com
288.6K
Revenue
30.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
1.8M
Revenue
555.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In July large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gunauction.com operates in

gunauction.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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