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Oct 2025
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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428.6K
Revenue
Oct 25
68.4K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced decline of 10%, compared to the preceding three months.

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gunauction.com revenue decline for last six months
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OVERVIEW
In October 2025, gunauction.com reported online sales revenue of $428,606, significantly surpassing the median of $103,393 in the SPORTS industry. The site achieved a conversion rate between 1.50-2.00%, which, while respectable, is below the high benchmark of 2.58%. With an average order value (AOV) of $325-350, it remains lower than the industry’s high of $652. The site recorded 68,367 sessions, exceeding the median of 38,088, but pales in comparison to the 13,734,560 sessions of industry leader gunbroker.com, illustrating the competitive landscape in the online firearms marketplace.
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gunauction.com competitors

In October 2025, gunauction.com showed solid performance with $428,606 in revenue, 1,242 transactions, 68,367 sessions, an average order value (AOV) of $325-350, and a conversion rate of 1.50-2.00%. Compared to its competitors, gunauction.com falls behind gunsinternational.com, which generated $4,119,521 in revenue, had 6,909 transactions, 1,284,572 sessions, an AOV of $575-600, and a conversion rate of 0.50-1.00%. However, gunauction.com outperformed some competitors like everygunpart.com, d4guns.com, and gunpartscorp.com in terms of revenue, transactions, sessions, and AOV, while maintaining similar conversion rates. gunsamerica.com also had strong metrics with $2,178,379 in revenue, 6,571 transactions, 476,611 sessions, an AOV of $325-350, and a conversion rate of 1.00-1.50%. Overall, gunauction.com holds its ground among its competitors with a decent performance in the online gun auction market.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
2.2M
Revenue
476.6K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
everygunpart.com screenshot
#3 everygunpart.com
439.4K
Revenue
115.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
d4guns.com screenshot
#4 d4guns.com
285.3K
Revenue
33.6K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
889.3K
Revenue
345.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In October large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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