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Aug 2026
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Home/Insights/Retailers/gunauction.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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438.1K
Revenue
Aug 26
55.7K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$350-375
AOV
Aug 26
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Find great buys on new & used guns for sale at GunAuction.com, one of the world's largest gun auctions & home of Official NRA Auctions. Buy & Sell guns online.

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gunauction.com Annual Revenue and Growth

gunauction.com's annual sales on its online store amounted to $6.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunauction.com revenue by year

gunauction.com's monthly revenueOVER TIME
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Over the past three months, gunauction.com revenue has experienced decline of 21%, compared to the preceding three months.

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gunauction.com revenue decline for last six months
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OVERVIEW
In August 2026, gunauction.com reported revenue of $438,000 from online sales, significantly higher than a typical hunting and shooting store's $108,000. The site's conversion rate ranged from 2.00-2.50%, within the typical hunting and shooting category range of 0.52% to 2.51%. With an average order value (AOV) of $350-375, it also falls within the typical range of $112 to $704. Additionally, gunauction.com recorded 55,700 sessions, exceeding a typical hunting and shooting store's 40,600 sessions.
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gunauction.com competitors

gunauction.com trails its competitors most significantly in sessions, with 55,700 compared to gunsinternational.com's 1.3 million. In August 2026, gunauction.com generated $438,000 in revenue from 1,204 transactions, while gunsinternational.com dominated with $6.8 million from 9,975 transactions. The average order value (AOV) of gunauction.com ranges between $350-375, which is competitive but lower than gunsinternational.com's $675-700. gunauction.com also ranks fifth in transactions, surpassed by gunpartscorp.com, which has 10,100. Although gunauction.com has a higher conversion rate of 2.00-2.50%, it remains significantly behind in overall performance metrics compared to its rivals.

gunsinternational.com screenshot
#1 gunsinternational.com
6.8M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gunsamerica.com screenshot
#2 gunsamerica.com
1.9M
Revenue
413.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
everygunpart.com screenshot
#3 everygunpart.com
322.2K
Revenue
116.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
d4guns.com screenshot
#4 d4guns.com
322.7K
Revenue
31.9K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
gunpartscorp.com screenshot
#5 gunpartscorp.com
1.8M
Revenue
581.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gunauction.com vs top market performers
gunauction.com
top retailers
conversion rate vs average order value for gunauction.com and its competitors
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Revenue share by device at gunauction.com

In August large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on gunauction.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gunauction.com operates in

gunauction.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gunauction.com channels

Identify top traffic channels that drive growth for gunauction.comand discover how performance of traffic channels has changed over time.

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gunauction.com Google Ads spend

Evaluate gunauction.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunauction.com devices

Review gunauction.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunauction.com top markets

Explore gunauction.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunauction.com country & global rank

Assess the ranking of gunauction.com among other retailers within its primary country and worldwide.

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