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Oct 2025
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Home/Insights/Retailers/guardlab.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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56.1K
Revenue
Oct 25
6.7K
Sessions
Oct 25
6.0-6.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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guardlab is a revolutionary custom mouthguard company that utilizes 3d scanning + 3d printing technologies to provide athletes with the best fit and protection. engineered with the modern athlete in mind, guardlab is worn in over 50 sport categories including nhl, nfl, nba, mlb, ncaa, mixed martial arts and more.

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guardlab.com Annual Revenue and Growth

guardlab.com's annual sales on its online store amounted to $1.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
guardlab.com revenue by year

guardlab.com's monthly revenueOVER TIME
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Over the past three months, guardlab.com revenue has experienced growth of 0.31%, compared to the preceding three months.

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guardlab.com revenue growth for last six months
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OVERVIEW
In October 2025, guardlab.com achieved $56,076 in online sales, aligning with the median revenue in the sports/martial arts industry. The site boasted an impressive conversion rate of 6.00-6.50%, significantly surpassing the industry average of 3.97%. With an average order value (AOV) between $125-150, it remains competitive, although lower than the industry high of $250. The site attracted 6,726 sessions, a figure markedly lower than the median of 19,918 sessions in its category, indicating potential for growth in attracting traffic compared to leading competitor venum.com, which reported over 1.3 million sessions.
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guardlab.com competitors

In October 2025, guardlab.com reported a revenue of $56,076 from 405 transactions and 6,726 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 6.00% to 6.50%. In comparison, impactmouthguards.com outperformed guardlab.com with a revenue of $331,525 from 1,986 transactions and 27,383 sessions, boasting an AOV of $150 to $175 and a conversion rate of 7.00% to 7.50%. On the other hand, guardlab.com fared better than gameonmouthguards.com, which only generated $4,269 in revenue from 40 transactions and 1,992 sessions, with a lower AOV of $100 to $125 and a conversion rate of 2.00% to 2.50%. Overall, guardlab.com falls within the mid-range in terms of revenue and performance metrics when compared to its competitors in the mouthguard industry.

impactmouthguards.com screenshot
#1 impactmouthguards.com
331.5K
Revenue
27.4K
Sessions
7.0-7.5%
Conv. rate
$150-175
AOV
dcmouthguards.com screenshot
#2 dcmouthguards.com
112.5K
Revenue
14.1K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
gameonmouthguards.com screenshot
#3 gameonmouthguards.com
4.3K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
teethnightguard.com screenshot
#4 teethnightguard.com
80.6K
Revenue
19.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
jsdentallab.com screenshot
#5 jsdentallab.com
461.2K
Revenue
94.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
guardlab.com vs top market performers
guardlab.com
top retailers
conversion rate vs average order value for guardlab.com and its competitors
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Revenue share by device at guardlab.com

In October large majority of sales on guardlab.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on guardlab.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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guardlab.com channels

Identify top traffic channels that drive growth for guardlab.comand discover how performance of traffic channels has changed over time.

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guardlab.com Google Ads spend

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guardlab.com devices

Review guardlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guardlab.com top markets

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guardlab.com country & global rank

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