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Nov 2025
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Home/Insights/Retailers/girlguidingshop.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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307.6K
Revenue
Nov 25
95.3K
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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The girlguidingshop.co.uk website offers a variety of products catering to the needs of Girlguiding members. Their range includes uniform badges, clothing, resources for badges, books, gifts, and accessories. The site is a one-stop shop for all your Girlguiding-related purchases, providing convenient access to essential merchandise.

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girlguidingshop.co.uk Annual Revenue and Growth

girlguidingshop.co.uk's annual sales on its online store amounted to $3.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
girlguidingshop.co.uk revenue by year

girlguidingshop.co.uk's monthly revenueOVER TIME
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Over the past three months, girlguidingshop.co.uk revenue has experienced growth of 40%, compared to the preceding three months.

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girlguidingshop.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, girlguidingshop.co.uk, operating in the GIFTS industry, generated impressive online sales of $307,554, significantly surpassing the median revenue of $46,553, while maintaining a solid conversion rate of 5.50-6.00%, close to the high benchmark of 6.42%. With an average order value (AOV) ranging between $50 and $75, it sits on par with the industry’s lower threshold. The site recorded 95,252 sessions, notably above the median of 10,739, yet far below the leading competitor, paperlesspost.com, which dominated with over 13 million sessions and revenues of nearly $54.8 million.
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girlguidingshop.co.uk competitors

In November 2025, girlguidingshop.co.uk outperformed its competitor girlscoutshop.com in terms of revenue, with $307,554 compared to $286,643. However, girlscoutshop.com had a higher average order value (AOV) of $100-125, while girlguidingshop.co.uk's AOV was $50-75. girlguidingshop.co.uk had more transactions at 5,531, compared to girlscoutshop.com's 2,649. Despite having fewer sessions at 95,252, girlguidingshop.co.uk had a higher conversion rate of 5.50-6.00%, while girlscoutshop.com had a lower conversion rate of 1.00-1.50%. Overall, girlguidingshop.co.uk demonstrated better conversion metrics and transaction volume, indicating a more efficient and profitable online shop compared to its competitor in the girls' scouting merchandise industry.

girlscoutshop.com screenshot
#1 girlscoutshop.com
286.6K
Revenue
243.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
girlguidingshop.co.uk vs top market performers
girlguidingshop.co.uk
top retailers
conversion rate vs average order value for girlguidingshop.co.uk and its competitors
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Revenue share by device at girlguidingshop.co.uk

In November large majority of sales on girlguidingshop.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on girlguidingshop.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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girlguidingshop.co.uk channels

Identify top traffic channels that drive growth for girlguidingshop.co.ukand discover how performance of traffic channels has changed over time.

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girlguidingshop.co.uk Google Ads spend

Evaluate girlguidingshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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girlguidingshop.co.uk devices

Review girlguidingshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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girlguidingshop.co.uk top markets

Explore girlguidingshop.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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girlguidingshop.co.uk country & global rank

Assess the ranking of girlguidingshop.co.uk among other retailers within its primary country and worldwide.

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