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Dec 2025
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Home/Insights/Retailers/fwhomestores.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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215.3K
Revenue
Dec 25
26.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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FW Home Stores is an online retail platform based in the UK. The website offers a wide variety of products for household needs, including home furnishings, decor items, electronics, kitchen appliances, outdoor furniture, and more. Customers can conveniently browse and purchase different products to enhance their living spaces.

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fwhomestores.co.uk Annual Revenue and Growth

fwhomestores.co.uk's annual sales on its online store amounted to $806.5K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$806.5K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
fwhomestores.co.uk revenue by year

fwhomestores.co.uk's monthly revenueOVER TIME
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Over the past three months, fwhomestores.co.uk revenue has experienced decline of 7.7%, compared to the preceding three months.

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fwhomestores.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, fwhomestores.co.uk achieved online sales revenue of $215,272, surpassing the FURNITURE median of $156,465, though far behind industry leader ikea.com's $795,900,179. The site's conversion rate ranged from 1.50-2.00%, aligning with the high end of the industry average, while its average order value (AOV) of $425-450 is notably lower than the top AOV of $1,208. With 26,579 sessions, fwhomestores.co.uk trails the median of 37,321 in its category, highlighting growth potential in traffic to bolster performance metrics.
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fwhomestores.co.uk competitors

In December 2025, fwhomestores.co.uk reported a revenue of $215,272 from 485 transactions and 26,579 sessions, with an average order value (AOV) ranging from $425 to $450 and a conversion rate of 1.50% to 2.00%. When compared to its competitors, fwhomestores.co.uk falls behind in terms of revenue. Competitors such as furnitureworld.co.uk ($502,542), danetti.com ($767,732), and reclaimnation.co.uk ($404,925) outperform fwhomestores.co.uk in terms of revenue. However, fwhomestores.co.uk excels in conversion rate compared to danetti.com and ioliving.co.uk, who have conversion rates ranging from 0.00% to 0.50%. The average order value for fwhomestores.co.uk falls within a competitive range similar to that of its competitors. Despite lower revenue, fwhomestores.co.uk holds its ground with a solid conversion rate and average order value.

ahinteriors.co.uk screenshot
#1 ahinteriors.co.uk
33.1K
Revenue
7.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
reclaimnation.co.uk screenshot
#2 reclaimnation.co.uk
404.9K
Revenue
64K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
furnitureworld.co.uk screenshot
#3 furnitureworld.co.uk
502.5K
Revenue
95.9K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
danetti.com screenshot
#4 danetti.com
767.7K
Revenue
298.9K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
ioliving.co.uk screenshot
#5 ioliving.co.uk
6.5K
Revenue
2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
fwhomestores.co.uk vs top market performers
fwhomestores.co.uk
top retailers
conversion rate vs average order value for fwhomestores.co.uk and its competitors
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Revenue share by device at fwhomestores.co.uk

In December large majority of sales on fwhomestores.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on fwhomestores.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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fwhomestores.co.uk channels

Identify top traffic channels that drive growth for fwhomestores.co.ukand discover how performance of traffic channels has changed over time.

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fwhomestores.co.uk Google Ads spend

Evaluate fwhomestores.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fwhomestores.co.uk devices

Review fwhomestores.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fwhomestores.co.uk top markets

Explore fwhomestores.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fwhomestores.co.uk country & global rank

Assess the ranking of fwhomestores.co.uk among other retailers within its primary country and worldwide.

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