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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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60.1K
Revenue
46.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Fuller.com is an informative website presenting a range of products on offer. They specialize in selling cleaning supplies, personal care items, home decor, and health products. The website aims to provide accurate information on their diverse inventory to assist consumers in making informed purchasing decisions.

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fuller.com's revenueOVER TIME
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Over the past three months, fuller.com revenue has experienced decline of 18%, compared to the preceding three months.

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fuller.com revenue decline for last six months
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OVERVIEW
fuller.com in the HOME AND GARDEN industry had a revenue of $60,055, with a conversion rate of 1.00-1.50% and an AOV of $75-100. It had 46,846 sessions in May 2025. The largest online store in the category, homedepot.com, had a revenue of $1,523,750,068 and 181,263,132 sessions. The median revenue in the category was $131,378, with a very high conversion rate of 3.35% and AOV of $677, while the very low conversion rate was 0.68% and AOV was $94.
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fuller.com competitors

In May 2025, fuller.com generated $60,055 in revenue from 620 transactions and 46,846 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.00% to 1.50%. Comparing this to its competitors, unionjacktools.com outperformed fuller.com with $129,491 in revenue from 469 transactions and 10,393 sessions, a higher AOV of $275 to $300, and a significantly better conversion rate of 4.50% to 5.00%. rsquality.com also surpassed fuller.com with $80,336 in revenue from 236 transactions and 10,413 sessions, a higher AOV of $325 to $350, and a conversion rate of 2.00% to 2.50%. In contrast, libman.com had $70,392 in revenue from 574 transactions and 35,779 sessions, a similar AOV of $100 to $125, and a slightly better conversion rate of 1.50% to 2.00%. Overall, fuller.com falls behind its competitors in terms of revenue, conversion rate, and AOV in May 2025.

rsquality.com screenshot
#1 rsquality.com
80.3K
Revenue
10.4K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
libman.com screenshot
#2 libman.com
70.4K
Revenue
35.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
unionjacktools.com screenshot
#3 unionjacktools.com
129.5K
Revenue
10.4K
Sessions
4.5-5.0%
Conv. rate
$275-300
AOV
fuller.com vs top market performers
fuller.com
top retailers
conversion rate vs average order value for fuller.com and its competitors
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Revenue share by device at fuller.com

In May large majority of sales on fuller.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.

In May large majority of sales on fuller.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.
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fuller.com channels

Identify top traffic channels that drive growth for fuller.comand discover how performance of traffic channels has changed over time.

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fuller.com Google Ads spend

Evaluate fuller.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fuller.com devices

Review fuller.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fuller.com top markets

Explore fuller.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fuller.com country & global rank

Assess the ranking of fuller.com among other retailers within its primary country and worldwide.

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