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Nov 2025
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Home/Insights/Retailers/frameofchoice.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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59.6K
Revenue
Nov 25
9.7K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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frameofchoice.com is a website that offers a wide selection of frames for various needs. Their inventory comprises frames for eyewear, artwork, photographs, and more. They also provide customizable options to suit individual preferences. The platform is dedicated to providing customers with a diverse range of frame choices to meet their specific requirements.

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frameofchoice.com Annual Revenue and Growth

frameofchoice.com's annual sales on its online store amounted to $1.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
frameofchoice.com revenue by year

frameofchoice.com's monthly revenueOVER TIME
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Over the past three months, frameofchoice.com revenue has experienced decline of 1.7%, compared to the preceding three months.

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frameofchoice.com revenue decline for last six months
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OVERVIEW
In November 2025, frameofchoice.com, a SPORTS site, generated $59,628 in online sales, below the industry median of $102,020, with a conversion rate of 3.00-3.50%, outperforming the category average of 2.59%. The average order value (AOV) ranged from $175 to $200, notably lower than the high of $634. With 9,745 sessions, frameofchoice.com lagged significantly behind the industry leader, gunbroker.com, which had over 14 million sessions and total revenue exceeding $315 million, reflecting competitive challenges in gaining market share within the thriving SPORTS sector.
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frameofchoice.com competitors

In November 2025, when comparing frameofchoice.com to its competitors, it is evident that frameofchoice.com outperforms them in terms of revenue, transactions, and sessions. frameofchoice.com generated $59,628 in revenue from 306 transactions and 9,745 sessions, with an Average Order Value (AOV) ranging from $175 to $200 and a conversion rate of 3.00-3.50%. In contrast, allynscura.com generated $25,053 in revenue from 175 transactions and 3,996 sessions, with an AOV of $125-150 and a higher conversion rate of 4.00-4.50%. Similarly, focusers.com earned $19,783 in revenue from 109 transactions and 6,732 sessions, with the same AOV range as frameofchoice.com but a lower conversion rate of 1.50-2.00%. Overall, frameofchoice.com stands out with higher revenue and sessions compared to its competitors.

allynscura.com screenshot
#1 allynscura.com
25.1K
Revenue
4K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
focusers.com screenshot
#2 focusers.com
19.8K
Revenue
6.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
frameofchoice.com vs top market performers
frameofchoice.com
top retailers
conversion rate vs average order value for frameofchoice.com and its competitors
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Revenue share by device at frameofchoice.com

In November large majority of sales on frameofchoice.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In November large majority of sales on frameofchoice.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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frameofchoice.com channels

Identify top traffic channels that drive growth for frameofchoice.comand discover how performance of traffic channels has changed over time.

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frameofchoice.com Google Ads spend

Evaluate frameofchoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frameofchoice.com devices

Review frameofchoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frameofchoice.com top markets

Explore frameofchoice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frameofchoice.com country & global rank

Assess the ranking of frameofchoice.com among other retailers within its primary country and worldwide.

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