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Jan 2026
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Home/Insights/Retailers/frameofchoice.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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38.9K
Revenue
Jan 26
7.9K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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frameofchoice.com is a website that offers a wide selection of frames for various needs. Their inventory comprises frames for eyewear, artwork, photographs, and more. They also provide customizable options to suit individual preferences. The platform is dedicated to providing customers with a diverse range of frame choices to meet their specific requirements.

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frameofchoice.com Annual Revenue and Growth

frameofchoice.com's annual sales on its online store amounted to $624.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$624.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
frameofchoice.com revenue by year

frameofchoice.com's monthly revenueOVER TIME
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Over the past three months, frameofchoice.com revenue has experienced growth of 12%, compared to the preceding three months.

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frameofchoice.com revenue growth for last six months
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OVERVIEW
In January 2026, frameofchoice.com reported online sales revenue of $38,894, significantly below the SPORTS median of $109,374, with a conversion rate of 3.00-3.50%, surpassing the industry average of 2.57%. The site's average order value (AOV) ranged from $150 to $175, also lower than the sector's high of $639. The total sessions reached 7,853, starkly contrasting with the highest player, gunbroker.com, which had 14,743,769 sessions, while the median in the industry stood at 44,742. Overall, frameofchoice.com shows competitive conversion performance but falls short in revenue and traffic metrics.
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frameofchoice.com competitors

In January 2026, frameofchoice.com outperformed its competitors in terms of revenue, generating $38,894 compared to Allyn's Cura at $24,867 and Focusers at $27,672. The number of transactions on frameofchoice.com was also higher at 239, while Allyn's Cura had 162 and Focusers had 150. However, in terms of sessions, frameofchoice.com had 7,853, which was lower than Focusers at 9,312 but higher than Allyn's Cura at 4,408. The average order value (AOV) for all three competitors fell within the range of $150-200, with frameofchoice.com and Allyn's Cura having similar AOV of $150-175 and Focusers at $175-200. Despite a slightly lower conversion rate of 3.00-3.50%, frameofchoice.com remained competitive against Allyn's Cura (3.50-4.00%) and Focusers (1.50-2.00%).

allynscura.com screenshot
#1 allynscura.com
24.9K
Revenue
4.4K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
focusers.com screenshot
#2 focusers.com
27.7K
Revenue
9.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
frameofchoice.com vs top market performers
frameofchoice.com
top retailers
conversion rate vs average order value for frameofchoice.com and its competitors
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Revenue share by device at frameofchoice.com

In January large majority of sales on frameofchoice.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In January large majority of sales on frameofchoice.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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frameofchoice.com channels

Identify top traffic channels that drive growth for frameofchoice.comand discover how performance of traffic channels has changed over time.

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frameofchoice.com Google Ads spend

Evaluate frameofchoice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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frameofchoice.com devices

Review frameofchoice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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frameofchoice.com top markets

Explore frameofchoice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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frameofchoice.com country & global rank

Assess the ranking of frameofchoice.com among other retailers within its primary country and worldwide.

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