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Jul 2026
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Home/Insights/Retailers/flooret.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.6M
Revenue
Jul 26
161.1K
Sessions
Jul 26
6.5-7.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooret.com is an online platform that offers a diverse range of flooring options for residential and commercial spaces. The website provides detailed information about different types of durable, high-quality flooring materials such as vinyl, hardwood, and tile. Additionally, Flooret.com features design and installation guides to assist customers in making informed decisions.

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flooret.com Annual Revenue and Growth

flooret.com's annual sales on its online store amounted to $15M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$15M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
flooret.com revenue by year

flooret.com's monthly revenueOVER TIME
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Over the past three months, flooret.com revenue has experienced growth of 24%, compared to the preceding three months.

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flooret.com revenue growth for last six months
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OVERVIEW
flooret.com generated $1.6 million in online sales for the month of July 2026, significantly outperforming a typical store in the home and garden category, which averages around $118,000 monthly. With a conversion rate of 6.50-7.00%, flooret.com exceeds the typical range of 0.64% to 3.35%. The average order value (AOV) of $125-150 also falls within the category's typical range of $99 to $687. Furthermore, flooret.com attracted 161,000 sessions, far surpassing a typical store in the home and garden category, which typically sees about 33,500 sessions monthly.
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flooret.com competitors

The competitive set includes flooret.com and floorstoyourhome.com. As of July 2026, flooret.com generates a revenue of $1.6 million from 10,900 transactions, significantly outperforming floorstoyourhome.com, which has a revenue of $470,000 from only 1,350 transactions. flooret.com also attracts 161,000 sessions, leading floorstoyourhome.com by 90,500 sessions. While the average order value (AOV) for flooret.com ranges between $125-150, floorstoyourhome.com's AOV is notably higher at $325-350. However, flooret.com boasts a conversion rate of 6.50-7.00%, greatly surpassing floorstoyourhome.com's 1.50-2.00%. Overall, flooret.com ranks 1 of 2, leading in revenue, transactions, and sessions, establishing a strong position in the market.

floorstoyourhome.com screenshot
#1 floorstoyourhome.com
469.9K
Revenue
70.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
flooret.com vs top market performers
flooret.com
top retailers
conversion rate vs average order value for flooret.com and its competitors
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Revenue share by device at flooret.com

In July large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries flooret.com operates in

flooret.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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flooret.com channels

Identify top traffic channels that drive growth for flooret.comand discover how performance of traffic channels has changed over time.

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flooret.com Google Ads spend

Evaluate flooret.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooret.com devices

Review flooret.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooret.com top markets

Explore flooret.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooret.com country & global rank

Assess the ranking of flooret.com among other retailers within its primary country and worldwide.

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