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Sep 2025
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Home/Insights/Retailers/flooret.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.1M
Revenue
Sep 25
162.1K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooret.com is an online platform that offers a diverse range of flooring options for residential and commercial spaces. The website provides detailed information about different types of durable, high-quality flooring materials such as vinyl, hardwood, and tile. Additionally, Flooret.com features design and installation guides to assist customers in making informed decisions.

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flooret.com Annual Revenue and Growth

flooret.com's annual sales on its online store amounted to $15.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$15.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
flooret.com revenue by year

flooret.com's monthly revenueOVER TIME
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Over the past three months, flooret.com revenue has experienced growth of 0.49%, compared to the preceding three months.

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flooret.com revenue growth for last six months
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OVERVIEW
In September 2025, flooret.com generated $1,113,108 in online sales, significantly outperforming the home_and_garden industry median of $113,901. With a conversion rate of 4.00-4.50%, Flooret surpasses the industry average of 3.36%, while its average order value (AOV) ranges from $150-175, well above the low end of $94. The site recorded 162,142 sessions, vastly exceeding the median of 32,433. Although homedepot.com leads with $1,279,366,314 in revenue and 148,597,767 sessions, flooret.com demonstrates robust performance metrics within its competitive niche, showcasing its strong position in the home_and_garden market.
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flooret.com competitors

In September 2025, flooret.com outperformed its competitor floorstoyourhome.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. flooret.com generated $1,113,108 in revenue from 7,103 transactions and 162,142 sessions, with an AOV of $150-175 and a conversion rate of 4.00-4.50%. On the other hand, floorstoyourhome.com earned $369,675 in revenue from 1,123 transactions and 62,933 sessions, with a higher AOV of $325-350 but a lower conversion rate of 1.50-2.00%. This indicates that flooret.com not only attracted more customers but also successfully converted a higher percentage of them into sales, showcasing its superior performance in the online flooring market compared to its competitor in September 2025.

floorstoyourhome.com screenshot
#1 floorstoyourhome.com
369.7K
Revenue
62.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
flooret.com vs top market performers
flooret.com
top retailers
conversion rate vs average order value for flooret.com and its competitors
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Revenue share by device at flooret.com

In September large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooret.com channels

Identify top traffic channels that drive growth for flooret.comand discover how performance of traffic channels has changed over time.

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flooret.com Google Ads spend

Evaluate flooret.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooret.com devices

Review flooret.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooret.com top markets

Explore flooret.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooret.com country & global rank

Assess the ranking of flooret.com among other retailers within its primary country and worldwide.

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