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Nov 2025
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Home/Insights/Retailers/flooret.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.4M
Revenue
Nov 25
122.3K
Sessions
Nov 25
8.0-8.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooret.com is an online platform that offers a diverse range of flooring options for residential and commercial spaces. The website provides detailed information about different types of durable, high-quality flooring materials such as vinyl, hardwood, and tile. Additionally, Flooret.com features design and installation guides to assist customers in making informed decisions.

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flooret.com Annual Revenue and Growth

flooret.com's annual sales on its online store amounted to $15.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$15.3M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
flooret.com revenue by year

flooret.com's monthly revenueOVER TIME
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Over the past three months, flooret.com revenue has experienced decline of 11%, compared to the preceding three months.

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flooret.com revenue decline for last six months
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OVERVIEW
In November 2025, flooret.com generated impressive online sales of $1,428,939, significantly surpassing the home and garden industry median of $122,040. With a conversion rate of 8.00-8.50%, it exceeds the sector average of 3.53%, while its average order value (AOV) of $125-150 remains competitive against the high end of $672. The site recorded 122,340 sessions, notably higher than the median of 32,500, though it trails far behind the industry leader, homedepot.com, which boasts a staggering revenue of $1,609,249,476 and 171,906,089 sessions, illustrating flooret's strong market position within its category.
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flooret.com competitors

In November 2025, flooret.com outperformed its competitor floorstoyourhome.com in terms of revenue, transactions, sessions, and conversion rate. flooret.com generated $1,428,939 in revenue from 9,799 transactions and 122,340 sessions, with an average order value (AOV) ranging between $125-$150 and a conversion rate of 8.00-8.50%. On the other hand, floorstoyourhome.com had a revenue of $474,207 from 1,308 transactions and 66,830 sessions, with a higher AOV of $350-$375 but a lower conversion rate of 1.50-2.00%. This data highlights flooret.com's stronger performance in terms of sales and customer engagement compared to its competitor in the flooring industry, demonstrating its ability to attract more customers, drive higher sales volume, and achieve better conversion rates.

floorstoyourhome.com screenshot
#1 floorstoyourhome.com
474.2K
Revenue
66.8K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
flooret.com vs top market performers
flooret.com
top retailers
conversion rate vs average order value for flooret.com and its competitors
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Revenue share by device at flooret.com

In November large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooret.com channels

Identify top traffic channels that drive growth for flooret.comand discover how performance of traffic channels has changed over time.

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flooret.com Google Ads spend

Evaluate flooret.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooret.com devices

Review flooret.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooret.com top markets

Explore flooret.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooret.com country & global rank

Assess the ranking of flooret.com among other retailers within its primary country and worldwide.

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