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Apr 2026
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Home/Insights/Retailers/flooret.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.3M
Revenue
Apr 26
99.2K
Sessions
Apr 26
8.0-8.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooret.com is an online platform that offers a diverse range of flooring options for residential and commercial spaces. The website provides detailed information about different types of durable, high-quality flooring materials such as vinyl, hardwood, and tile. Additionally, Flooret.com features design and installation guides to assist customers in making informed decisions.

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flooret.com Annual Revenue and Growth

flooret.com's annual sales on its online store amounted to $15M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$15M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
flooret.com revenue by year

flooret.com's monthly revenueOVER TIME
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Over the past three months, flooret.com revenue has experienced growth of 16%, compared to the preceding three months.

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flooret.com revenue growth for last six months
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OVERVIEW
In April 2026, flooret.com generated $1,260,906 in online sales, significantly exceeding the home and garden industry median of $116,511, with a remarkable conversion rate of 8.00-8.50%, well above the industry's average of 3.31%. With an average order value (AOV) between $150-175, Flooret outperformed the lower end of the AOV spectrum in its category. The website recorded 99,223 sessions, a notable figure when compared to the median of 34,309. Despite its success, Flooret remains behind industry leader homedepot.com, which boasts over $1.3 billion in revenue and 184 million sessions.
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flooret.com competitors

In April 2026, flooret.com outperformed its competitor floorstoyourhome.com in several key metrics. flooret.com generated $1,260,906 in revenue from 8,163 transactions, with a conversion rate ranging between 8.00-8.50%. This impressive performance is bolstered by a substantial number of sessions at 99,223, resulting in an average order value (AOV) of $150-175. In contrast, floorstoyourhome.com reported revenue of $396,814 from only 1,058 transactions, translating to a conversion rate of just 1.50-2.00%. While its AOV is significantly higher at $375-400, the lower transaction volume and sessions, totaling 55,702, indicate that flooret.com not only attracts more visitors but also converts them effectively into buyers. Overall, flooret.com holds a considerable advantage over its competitor in both revenue and conversion efficiency.

floorstoyourhome.com screenshot
#1 floorstoyourhome.com
396.8K
Revenue
55.7K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
flooret.com vs top market performers
flooret.com
top retailers
conversion rate vs average order value for flooret.com and its competitors
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Revenue share by device at flooret.com

In April large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooret.com channels

Identify top traffic channels that drive growth for flooret.comand discover how performance of traffic channels has changed over time.

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flooret.com Google Ads spend

Evaluate flooret.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooret.com devices

Review flooret.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooret.com top markets

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flooret.com country & global rank

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