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Oct 2025
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Home/Insights/Retailers/flooret.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
138.6K
Sessions
Oct 25
5.5-6.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooret.com is an online platform that offers a diverse range of flooring options for residential and commercial spaces. The website provides detailed information about different types of durable, high-quality flooring materials such as vinyl, hardwood, and tile. Additionally, Flooret.com features design and installation guides to assist customers in making informed decisions.

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flooret.com Annual Revenue and Growth

flooret.com's annual sales on its online store amounted to $15.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$15.3M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
flooret.com revenue by year

flooret.com's monthly revenueOVER TIME
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Over the past three months, flooret.com revenue has experienced decline of 19%, compared to the preceding three months.

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flooret.com revenue decline for last six months
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OVERVIEW
In October 2025, flooret.com generated online sales of $1,140,385, significantly surpassing the home_and_garden median of $117,921, with a commendable conversion rate of 5.50-6.00%, well above the industry average of 3.47%. The Average Order Value (AOV) ranged between $125-150, while sessions totaled 138,631, far exceeding the median of 30,856. Despite the strong performance, the leading competitor, homedepot.com, achieved $1,418,970,899 in sales and had the highest session count at 152,722,965, indicating a highly competitive market landscape in the home and garden sector.
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flooret.com competitors

In October 2025, flooret.com outperformed its competitor floorstoyourhome.com in terms of revenue, with flooret.com generating $1,140,385 compared to floorstoyourhome.com's $484,462. flooret.com also had a higher number of transactions at 7,708, in contrast to floorstoyourhome.com's 1,458 transactions. However, floorstoyourhome.com had a higher average order value (AOV) range of $325-350 compared to flooret.com's $125-150. Additionally, flooret.com had a higher conversion rate range of 5.50-6.00%, while floorstoyourhome.com had a conversion rate range of 2.50-3.00%. Overall, in October 2025, flooret.com demonstrated stronger revenue generation and transaction performance, as well as a higher conversion rate, but floorstoyourhome.com had a higher AOV.

floorstoyourhome.com screenshot
#1 floorstoyourhome.com
484.5K
Revenue
57.8K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
flooret.com vs top market performers
flooret.com
top retailers
conversion rate vs average order value for flooret.com and its competitors
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Revenue share by device at flooret.com

In October large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooret.com channels

Identify top traffic channels that drive growth for flooret.comand discover how performance of traffic channels has changed over time.

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flooret.com Google Ads spend

Evaluate flooret.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooret.com devices

Review flooret.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooret.com top markets

Explore flooret.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flooret.com country & global rank

Assess the ranking of flooret.com among other retailers within its primary country and worldwide.

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