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Jan 2026
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Home/Insights/Retailers/flooret.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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786.1K
Revenue
Jan 26
148.6K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Flooret.com is an online platform that offers a diverse range of flooring options for residential and commercial spaces. The website provides detailed information about different types of durable, high-quality flooring materials such as vinyl, hardwood, and tile. Additionally, Flooret.com features design and installation guides to assist customers in making informed decisions.

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flooret.com Annual Revenue and Growth

flooret.com's annual sales on its online store amounted to $15M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$15M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
flooret.com revenue by year

flooret.com's monthly revenueOVER TIME
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Over the past three months, flooret.com revenue has experienced decline of 15%, compared to the preceding three months.

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flooret.com revenue decline for last six months
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OVERVIEW
In January 2026, flooret.com, operating in the home and garden sector, generated $786,062 in online sales, significantly outperforming the median revenue of $122,772, with a conversion rate of 3.50-4.00%, surpassing the sector average of 3.41%. The site's average order value (AOV) ranged from $125-150, while the industry average AOV stood at $90, contrasting with the high of $677. Additionally, flooret.com recorded 148,588 sessions, well above the median of 34,453, yet trailing far behind the leading competitor, homedepot.com, which saw a staggering 138,848,672 sessions.
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flooret.com competitors

In January 2026, flooret.com outperformed its competitor floorstoyourhome.com in terms of revenue, with flooret.com generating $786,062 compared to floorstoyourhome.com's $393,307. flooret.com also had significantly more transactions at 5,603 compared to floorstoyourhome.com's 1,087. In terms of sessions, flooret.com had 148,588 while floorstoyourhome.com had 67,207. Despite floorstoyourhome.com having a higher Average Order Value (AOV) at $350-$375 compared to flooret.com's $125-$150, flooret.com had a higher conversion rate at 3.50-4.00% compared to floorstoyourhome.com's 1.50-2.00%. Overall, flooret.com demonstrated superior performance across revenue, transactions, sessions, and conversion rate compared to its competitor floorstoyourhome.com.

floorstoyourhome.com screenshot
#1 floorstoyourhome.com
393.3K
Revenue
67.2K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
flooret.com vs top market performers
flooret.com
top retailers
conversion rate vs average order value for flooret.com and its competitors
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Revenue share by device at flooret.com

In January large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on flooret.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flooret.com channels

Identify top traffic channels that drive growth for flooret.comand discover how performance of traffic channels has changed over time.

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flooret.com Google Ads spend

Evaluate flooret.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flooret.com devices

Review flooret.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flooret.com top markets

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flooret.com country & global rank

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