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Dec 2025
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Home/Insights/Retailers/factorypure.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.3M
Revenue
Dec 25
201K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Factory Pure is an online retail website offering a diverse lineup of new products. The website specializes in selling factory refurbished or open-box items including portable generators, power tools, air purifiers, water heaters, portable air conditioners, and various other home and outdoor appliances from renowned brands at competitive prices.

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factorypure.com Annual Revenue and Growth

factorypure.com's annual sales on its online store amounted to $23.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
factorypure.com revenue by year

factorypure.com's monthly revenueOVER TIME
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Over the past three months, factorypure.com revenue has experienced decline of 3%, compared to the preceding three months.

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factorypure.com revenue decline for last six months
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OVERVIEW
In December 2025, factorypure.com achieved online sales revenue of $1,257,342, significantly above the home_and_garden median of $114,229, while facing competition from homedepot.com, which generated $1,505,674,874. With a conversion rate between 1.00-1.50%, factorypure's performance is below the high benchmark of 3.32%. The average order value (AOV) ranged from $600-625, slightly under the sector's high of $667, amidst 200,953 sessions, far exceeding the median of 33,723 but dwarfed by homedepot's 141,891,489 sessions, highlighting a strong presence yet substantial competitive pressure in the market.
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factorypure.com competitors

In December 2025, factorypure.com generated a revenue of $1,257,342 from 2,076 transactions and 200,953 sessions, with an average order value (AOV) ranging between $600-625 and a conversion rate of 1.00-1.50%. In comparison to its competitors, norwall.com had a revenue of $278,535 from 905 transactions and 105,146 sessions, with an AOV of $300-325 and a conversion rate of 0.50-1.00%. apelectric.com generated $647,661 revenue from 1,042 transactions and 54,864 sessions, with an AOV of $600-625 and a conversion rate of 1.50-2.00%. electricgeneratorsdirect.com had a revenue of $1,293,050 from 1,688 transactions and 142,146 sessions, with an AOV of $750-775 and a conversion rate of 1.00-1.50%. nationwidegenerators.com generated $85,383 revenue from 156 transactions and 10,981 sessions, with an AOV of $525-550 and a conversion rate of 1.00-1.50%. Overall, factorypure.com has a competitive performance in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the industry.

norwall.com screenshot
#1 norwall.com
278.5K
Revenue
105.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
apelectric.com screenshot
#2 apelectric.com
647.7K
Revenue
54.9K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
electricgeneratorsdirect.com screenshot
#3 electricgeneratorsdirect.com
1.3M
Revenue
142.1K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
nationwidegenerators.com screenshot
#4 nationwidegenerators.com
85.4K
Revenue
11K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
championpowerequipment.com screenshot
#5 championpowerequipment.com
275.6K
Revenue
115.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
factorypure.com vs top market performers
factorypure.com
top retailers
conversion rate vs average order value for factorypure.com and its competitors
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Revenue share by device at factorypure.com

In December large majority of sales on factorypure.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on factorypure.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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factorypure.com channels

Identify top traffic channels that drive growth for factorypure.comand discover how performance of traffic channels has changed over time.

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factorypure.com Google Ads spend

Evaluate factorypure.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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factorypure.com devices

Review factorypure.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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factorypure.com top markets

Explore factorypure.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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factorypure.com country & global rank

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