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May 2025
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Home/Insights/Retailers/factorypure.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.4M
Revenue
257.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Factory Pure is an online retail website offering a diverse lineup of new products. The website specializes in selling factory refurbished or open-box items including portable generators, power tools, air purifiers, water heaters, portable air conditioners, and various other home and outdoor appliances from renowned brands at competitive prices.

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factorypure.com's revenueOVER TIME
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Over the past three months, factorypure.com revenue has experienced decline of 12%, compared to the preceding three months.

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factorypure.com revenue decline for last six months
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OVERVIEW
In May 2025, factorypure.com in the HOME AND GARDEN industry generated $1,427,646 in online sales with a conversion rate of 0.50-1.00% and an average order value of $600-625. With 257,373 sessions, the site's performance metrics compare to a median revenue of $131,378, a very high conversion rate of 3.35%, an AOV of $677, and a median session count of 36,055 in the industry. In comparison, homedepot.com leads with $1,523,750,068 in revenue and 181,263,132 sessions.
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factorypure.com competitors

In May 2025, factorypure.com outperformed some of its competitors in terms of revenue and transactions. For example, nationwidegenerators.com had a revenue of $79,084 with 153 transactions, while factorypure.com had a revenue of $1,427,646 with 2,294 transactions. electricgeneratorsdirect.com had higher revenue at $2,225,918 but a similar number of transactions at 2,922. factorypure.com had a higher conversion rate compared to norwall.com and generatorfactoryoutlet.com, but a slightly lower conversion rate compared to electricgeneratorsdirect.com and AP Electric. Overall, factorypure.com had a competitive Average Order Value (AOV) falling within the range of $600-$625, similar to norwall.com and AP Electric, while electricgeneratorsdirect.com had a higher AOV at $750-$775. Despite facing tough competition, factorypure.com showcased strong performance in terms of revenue and transactions, positioning itself well in the market.

norwall.com screenshot
#1 norwall.com
261.8K
Revenue
78.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
apelectric.com screenshot
#2 apelectric.com
672.6K
Revenue
63.9K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
electricgeneratorsdirect.com screenshot
#3 electricgeneratorsdirect.com
2.2M
Revenue
248.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
nationwidegenerators.com screenshot
#4 nationwidegenerators.com
79.1K
Revenue
11.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
generatorfactoryoutlet.com screenshot
#5 generatorfactoryoutlet.com
57.6K
Revenue
20.1K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
factorypure.com vs top market performers
factorypure.com
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conversion rate vs average order value for factorypure.com and its competitors
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Revenue share by device at factorypure.com

In May large majority of sales on factorypure.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on factorypure.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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factorypure.com channels

Identify top traffic channels that drive growth for factorypure.comand discover how performance of traffic channels has changed over time.

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factorypure.com Google Ads spend

Evaluate factorypure.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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factorypure.com devices

Review factorypure.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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factorypure.com top markets

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factorypure.com country & global rank

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