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Jan 2026
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Home/Insights/Retailers/factorypure.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for factorypure.comfactorypure.com

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1.7M
Revenue
Jan 26
260.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Factory Pure is an online retail website offering a diverse lineup of new products. The website specializes in selling factory refurbished or open-box items including portable generators, power tools, air purifiers, water heaters, portable air conditioners, and various other home and outdoor appliances from renowned brands at competitive prices.

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factorypure.com Annual Revenue and Growth

factorypure.com's annual sales on its online store amounted to $15.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$15.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
factorypure.com revenue by year

factorypure.com's monthly revenueOVER TIME
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Over the past three months, factorypure.com revenue has experienced growth of 9.8%, compared to the preceding three months.

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factorypure.com revenue growth for last six months
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OVERVIEW
In January 2026, factorypure.com generated $1,674,093 in online sales, significantly surpassing the home and garden industry's median of $122,772, while the industry's largest player, homedepot.com, recorded $1,456,474,205. The site's conversion rate ranged from 1.00-1.50%, below the industry high of 3.41% and above the low of 0.72%. factorypure.com achieved an average order value (AOV) of $575-600, falling short of the $677 high but well above the $90 low. With 260,495 sessions, it outperformed the median of 34,453 but lagged behind homedepot.com's impressive 138,848,672 sessions.
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factorypure.com competitors

In January 2026, factorypure.com outperformed its competitors in terms of revenue with $1,674,093, compared to norwall.com with $354,007, apelectric.com with $1,128,631, electricgeneratorsdirect.com with $1,098,097, nationwidegenerators.com with $117,284, and generatorfactoryoutlet.com with $36,194. However, factorypure.com had the highest number of sessions with 260,495, while electricgeneratorsdirect.com had the lowest with 63,530. The average order value (AOV) for factorypure.com was in the range of $575-$600, falling between the competitors' AOVs. In terms of conversion rate, factorypure.com ranged between 1.00%-1.50%, which was comparable to most of its competitors. Overall, factorypure.com maintained a strong position in revenue and sessions compared to its competitors in the generator industry.

norwall.com screenshot
#1 norwall.com
354K
Revenue
105.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
apelectric.com screenshot
#2 apelectric.com
1.1M
Revenue
63.5K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
electricgeneratorsdirect.com screenshot
#3 electricgeneratorsdirect.com
1.1M
Revenue
116.3K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
nationwidegenerators.com screenshot
#4 nationwidegenerators.com
117.3K
Revenue
15K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
generatorfactoryoutlet.com screenshot
#5 generatorfactoryoutlet.com
36.2K
Revenue
19.8K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
factorypure.com vs top market performers
factorypure.com
top retailers
conversion rate vs average order value for factorypure.com and its competitors
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Revenue share by device at factorypure.com

In January large majority of sales on factorypure.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on factorypure.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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factorypure.com channels

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factorypure.com Google Ads spend

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factorypure.com devices

Review factorypure.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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factorypure.com top markets

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factorypure.com country & global rank

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