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Nov 2025
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Home/Insights/Retailers/fabricdirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for fabricdirect.comfabricdirect.com

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95.4K
Revenue
Nov 25
37.5K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Fabricdirect.com is an online platform that offers a wide range of fabrics for sale. Their inventory consists of various materials suited for clothing and home décor purposes. With a user-friendly interface, customers can browse through their extensive collection to find the desired fabric that suits their needs.

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fabricdirect.com Annual Revenue and Growth

fabricdirect.com's annual sales on its online store amounted to $1.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
fabricdirect.com revenue by year

fabricdirect.com's monthly revenueOVER TIME
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Over the past three months, fabricdirect.com revenue has experienced decline of 23%, compared to the preceding three months.

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fabricdirect.com revenue decline for last six months
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OVERVIEW
In November 2025, fabricdirect.com generated $95,381 in online sales, below the home_and_garden median of $122,040, with sessions reaching 37,538, slightly above the median of 32,500. Its conversion rate ranged between 2.50-3.00%, below the high of 3.53% in the industry. The Average Order Value (AOV) fell between $75-100, significantly lower than the high of $672. Despite being in a competitive space dominated by homedepot.com, with revenue exceeding $1.6 billion, fabricdirect.com maintains a respectable performance, especially considering its conversion rates and sessions relative to industry norms.
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fabricdirect.com competitors

fabricdirect.com has a lower revenue compared to its competitors in November 2025. While fabricdirect.com generated $95,381 in revenue from 981 transactions and 37,538 sessions, fabricwholesaledirect.com outperformed with $882,005 revenue, 9,526 transactions, and 696,266 sessions. fabricdepot.com also had a higher revenue of $370,517 from 2,466 transactions and 66,647 sessions. However, fabricdirect.com had a higher average order value (AOV) range of $75-100 compared to fabricdepot.com's $150-175 and bigduckcanvas.com's $325-350. fabricdirect.com's conversion rate of 2.50-3.00% fell between fabricwholesaledirect.com's 1.00-1.50% and fabricmartfabrics.com's 3.00-3.50%. While fabricdirect.com may have a smaller revenue, it maintains a competitive AOV and conversion rate within the industry.

fabricwholesaledirect.com screenshot
#1 fabricwholesaledirect.com
882K
Revenue
696.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fabricdepot.com screenshot
#2 fabricdepot.com
370.5K
Revenue
66.6K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
bigduckcanvas.com screenshot
#3 bigduckcanvas.com
251.7K
Revenue
46.7K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
decorativefabricsdirect.com screenshot
#4 decorativefabricsdirect.com
166.2K
Revenue
53.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fabricmartfabrics.com screenshot
#5 fabricmartfabrics.com
732.7K
Revenue
223K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fabricdirect.com vs top market performers
fabricdirect.com
top retailers
conversion rate vs average order value for fabricdirect.com and its competitors
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Revenue share by device at fabricdirect.com

In November large majority of sales on fabricdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fabricdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fabricdirect.com channels

Identify top traffic channels that drive growth for fabricdirect.comand discover how performance of traffic channels has changed over time.

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fabricdirect.com Google Ads spend

Evaluate fabricdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabricdirect.com devices

Review fabricdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabricdirect.com top markets

Explore fabricdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabricdirect.com country & global rank

Assess the ranking of fabricdirect.com among other retailers within its primary country and worldwide.

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