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Sep 2025
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Home/Insights/Retailers/fabricdirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for fabricdirect.comfabricdirect.com

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78.1K
Revenue
Sep 25
35K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Fabricdirect.com is an online platform that offers a wide range of fabrics for sale. Their inventory consists of various materials suited for clothing and home décor purposes. With a user-friendly interface, customers can browse through their extensive collection to find the desired fabric that suits their needs.

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fabricdirect.com Annual Revenue and Growth

fabricdirect.com's annual sales on its online store amounted to $1.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
fabricdirect.com revenue by year

fabricdirect.com's monthly revenueOVER TIME
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Over the past three months, fabricdirect.com revenue has experienced decline of 19%, compared to the preceding three months.

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fabricdirect.com revenue decline for last six months
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OVERVIEW
In September 2025, fabricdirect.com generated $78,145 in online sales, significantly below the home_and_garden median of $113,901, with a conversion rate between 2.00-2.50%, slightly below the industry high of 3.36%. Its average order value (AOV) ranged from $75 to $100, compared to a high of $677 in the sector, and it recorded 34,976 sessions, slightly above the median of 32,433, yet dwarfed by the leader, homedepot.com, which boasts over $1.27 billion in revenue and nearly 148.6 million sessions, highlighting fabricdirect's room for growth in a competitive market.
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fabricdirect.com competitors

In September 2025, fabricdirect.com generated $78,145 in revenue from 851 transactions and 34,976 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00% to 2.50%. Compared to its competitors, fabricwholesaledirect.com leads with $750,217 in revenue, 8,348 transactions, and 865,612 sessions, but has a lower conversion rate of 0.50% to 1.00%. fabricdepot.com follows with $662,924 in revenue, 4,442 transactions, and 118,381 sessions, boasting a higher AOV of $125 to $150 and a conversion rate of 3.50% to 4.00%. bigduckcanvas.com falls behind with $174,454 in revenue, 496 transactions, and 50,016 sessions, offering a higher AOV of $350 to $375 but a lower conversion rate of 0.50% to 1.00%. fabricdirect.com's performance lies within the range of its competitors, balancing revenue, transactions, sessions, AOV, and conversion rates effectively.

fabricwholesaledirect.com screenshot
#1 fabricwholesaledirect.com
750.2K
Revenue
865.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fabricdepot.com screenshot
#2 fabricdepot.com
662.9K
Revenue
118.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
bigduckcanvas.com screenshot
#3 bigduckcanvas.com
174.5K
Revenue
50K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
decorativefabricsdirect.com screenshot
#4 decorativefabricsdirect.com
197.8K
Revenue
70.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fabricmartfabrics.com screenshot
#5 fabricmartfabrics.com
621.7K
Revenue
185.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fabricdirect.com vs top market performers
fabricdirect.com
top retailers
conversion rate vs average order value for fabricdirect.com and its competitors
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Revenue share by device at fabricdirect.com

In September large majority of sales on fabricdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fabricdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fabricdirect.com channels

Identify top traffic channels that drive growth for fabricdirect.comand discover how performance of traffic channels has changed over time.

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fabricdirect.com Google Ads spend

Evaluate fabricdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabricdirect.com devices

Review fabricdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabricdirect.com top markets

Explore fabricdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabricdirect.com country & global rank

Assess the ranking of fabricdirect.com among other retailers within its primary country and worldwide.

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