Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/fabricdirect.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for fabricdirect.comfabricdirect.com

Start benchmarking for free
Sign in with GoogleSign up with Google
92.4K
Revenue
Jan 26
38.1K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Fabricdirect.com is an online platform that offers a wide range of fabrics for sale. Their inventory consists of various materials suited for clothing and home décor purposes. With a user-friendly interface, customers can browse through their extensive collection to find the desired fabric that suits their needs.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

fabricdirect.com Annual Revenue and Growth

fabricdirect.com's annual sales on its online store amounted to $1.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
fabricdirect.com revenue by year

fabricdirect.com's monthly revenueOVER TIME
View real-time data

Over the past three months, fabricdirect.com revenue has experienced growth of 3.5%, compared to the preceding three months.

View real-time data
fabricdirect.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, fabricdirect.com reported online sales revenue of $92,407, falling short of the home_and_garden median of $122,772, with a conversion rate of 2.50-3.00%, slightly below the sector's high of 3.41%. The Average Order Value (AOV) ranged between $75-100, notably lower than the high of $677. fabricdirect.com had 38,112 sessions, surpassing the median of 34,453 but significantly less than the industry leader, homedepot.com, which dominated with over $1.4 billion in revenue and 138,848,672 sessions. These metrics indicate room for improvement in both revenue and customer engagement strategies.
Read more

fabricdirect.com competitors

When comparing fabricdirect.com to its competitors in January 2026, it is evident that fabricdirect.com falls behind in terms of revenue. fabricdirect.com generated $92,407 in revenue from 969 transactions and 38,112 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50-3.00%. In contrast, fabricwholesaledirect.com leads with revenue of $1,103,113 from 12,444 transactions and 998,024 sessions, but with a lower conversion rate of 1.00-1.50%. fabricdepot.com, with $607,341 in revenue, has a higher AOV of $125-150 and a conversion rate of 3.50-4.00%. bigduckcanvas.com has a much higher AOV of $300-325, while decorativefabricsdirect.com and fabricmartfabrics.com also outperform fabricdirect.com in revenue, transactions, AOV, and conversion rate. Overall, fabricdirect.com has room for growth and improvement to compete more effectively with its rivals.

fabricwholesaledirect.com screenshot
#1 fabricwholesaledirect.com
1.1M
Revenue
998K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fabricdepot.com screenshot
#2 fabricdepot.com
607.3K
Revenue
114.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
bigduckcanvas.com screenshot
#3 bigduckcanvas.com
270.6K
Revenue
57.9K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
decorativefabricsdirect.com screenshot
#4 decorativefabricsdirect.com
160.8K
Revenue
58.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fabricmartfabrics.com screenshot
#5 fabricmartfabrics.com
746K
Revenue
221.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fabricdirect.com vs top market performers
fabricdirect.com
top retailers
conversion rate vs average order value for fabricdirect.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at fabricdirect.com

In January large majority of sales on fabricdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on fabricdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

fabricdirect.com channels

Identify top traffic channels that drive growth for fabricdirect.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

fabricdirect.com Google Ads spend

Evaluate fabricdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

fabricdirect.com devices

Review fabricdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

fabricdirect.com top markets

Explore fabricdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

fabricdirect.com country & global rank

Assess the ranking of fabricdirect.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard