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Sep 2025
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Home/Insights/Retailers/emilyley.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for emilyley.comemilyley.com

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24.7K
Revenue
Sep 25
89.6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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emilyley.com is a website that offers a wide range of products for organization, planning, and productivity. They sell items such as planners, notebooks, calendars, and various accessories. The site features user-friendly navigation, clear product descriptions, and efficient checkout processes, facilitating a smooth online shopping experience.

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emilyley.com Annual Revenue and Growth

emilyley.com's annual sales on its online store amounted to $996.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$996.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emilyley.com revenue by year

emilyley.com's monthly revenueOVER TIME
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Over the past three months, emilyley.com revenue has experienced decline of 41%, compared to the preceding three months.

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emilyley.com revenue decline for last six months
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Top products on emilyley.comby revenue

#1 2025 Digital Simplified Planner
$143.5
Price
$23.7K
Revenue
#2 Notepad - Cream Stripes
$754.8
Price
$20.4K
Revenue
#3 Boxy T-Shirt - Embroidered Bow
$38
Price
$17.6K
Revenue
#4 Notepad - Weekly Planning
$528.9
Price
Revenue
#5 Boxy T-Shirt - The Best That Could Happen
$38
Price
Revenue
#6 2025 Daily Dapperdesk Planner - Black Tie
$3.5K
Price
Revenue
#7 2025-2026 Digital Simplified Planner - For iPads
$51.8
Price
Revenue
#8 Simplified - Leatherette Travel Bags Bundle
$1.7K
Price
Revenue
#9 Linen Journal Bundle
$156
Price
Revenue
#10 2025-2026 Spiral Weekly Simplified Planner - Cottage Floral
$1.1K
Price
Revenue
#1 2025 Digital Simplified Planner
$143.5
Price
$23.7K
Revenue
#2 Notepad - Cream Stripes
$754.8
Price
$20.4K
Revenue
#3 Boxy T-Shirt - Embroidered Bow
$38
Price
$17.6K
Revenue
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OVERVIEW
In September 2025, emilyley.com generated $24,680 in online sales, below the GIFTS median of $37,404, with a conversion rate of 0.50-1.00%, significantly lower than the high of 5.54%. The average order value (AOV) ranged from $25-50, far less than the high of $235, while the site attracted 89,575 sessions, notably below the category median of 10,647 and a staggering 12,757,809 sessions for the leading competitor, paperlesspost.com. These metrics indicate potential areas for improvement in revenue, conversion, and customer engagement to better align with industry standards.
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emilyley.com competitors

In September 2025, Emily Ley's website emilyley.com lags behind its competitors in terms of revenue, transactions, and sessions. While emilyley.com generated $24,680 in revenue from 740 transactions and 89,575 sessions, its competitors outperformed it significantly. For instance, daydesigner.com recorded $97,438 in revenue from 2,224 transactions and 170,510 sessions, showcasing a higher conversion rate of 1.00-1.50. Similarly, bluesky.com and erincondren.com also surpassed emilyley.com with revenue figures of $385,888 and $491,302, respectively. The AOV and conversion rates for these competitors were also notably higher than those of emilyley.com. This data highlights the competitive landscape within the stationery and planner industry, with emilyley.com needing to improve its metrics to remain competitive in the market.

daydesigner.com screenshot
#1 daydesigner.com
97.4K
Revenue
170.5K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
bluesky.com screenshot
#2 bluesky.com
385.9K
Revenue
228.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
erincondren.com screenshot
#3 erincondren.com
491.3K
Revenue
511.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
emilyley.com vs top market performers
emilyley.com
top retailers
conversion rate vs average order value for emilyley.com and its competitors
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Revenue share by device at emilyley.com

In September large majority of sales on emilyley.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on emilyley.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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emilyley.com channels

Identify top traffic channels that drive growth for emilyley.comand discover how performance of traffic channels has changed over time.

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emilyley.com Google Ads spend

Evaluate emilyley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emilyley.com devices

Review emilyley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emilyley.com top markets

Explore emilyley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emilyley.com country & global rank

Assess the ranking of emilyley.com among other retailers within its primary country and worldwide.

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