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May 2025
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Home/Insights/Retailers/earthpigments.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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63.1K
Revenue
15K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Earthpigments.com is a website that offers a range of natural, earth-derived pigments for various artistic and decorative purposes. The online platform provides a wide selection of colors obtained from minerals and organic compounds for applications such as painting, pottery, and soap-making. They also offer educational resources and supply crafting tools.

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earthpigments.com's revenueOVER TIME
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Over the past three months, earthpigments.com revenue has experienced growth of 12%, compared to the preceding three months.

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earthpigments.com revenue growth for last six months
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OVERVIEW
In May 2025, earthpigments.com in the CRAFTS industry generated a revenue of $63,061 for online sales, with a conversion rate of 3.50-4.00% and an AOV of $100-125. The highest conversion rate in the category was 4.45% and the highest AOV was $291, while the lowest conversion rate was 1.07% and the lowest AOV was $41. With 15,036 sessions, earthpigments.com fell slightly below the median sessions of 16,805, while hobbylobby.com topped the category with 14,590,514 sessions.
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earthpigments.com competitors

In May 2025, earthpigments.com outperformed its competitors in terms of revenue, with $63,061 in comparison to naturalearthpaint.com's $38,552 and unearthedpaints.com's $13,188. earthpigments.com also had a higher number of transactions at 536, compared to naturalearthpaint.com's 543 and unearthedpaints.com's 38. However, in terms of sessions, earthpigments.com had 15,036, which was lower than naturalearthpaint.com's 21,358 but higher than unearthedpaints.com's 1,898. The Average Order Value (AOV) for earthpigments.com was between $100-$125, which fell between naturalearthpaint.com's $50-$75 and unearthedpaints.com's $325-$350. earthpigments.com also had a higher conversion rate at 3.50-4.00%, compared to naturalearthpaint.com's 2.50-3.00% and unearthedpaints.com's 1.50-2.00%. Overall, earthpigments.com demonstrated strong performance across key metrics in comparison to its competitors.

naturalearthpaint.com screenshot
#1 naturalearthpaint.com
38.6K
Revenue
21.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
unearthedpaints.com screenshot
#2 unearthedpaints.com
13.2K
Revenue
1.9K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
earthpigments.com vs top market performers
earthpigments.com
top retailers
conversion rate vs average order value for earthpigments.com and its competitors
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Revenue share by device at earthpigments.com

In May large majority of sales on earthpigments.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.

In May large majority of sales on earthpigments.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.
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earthpigments.com channels

Identify top traffic channels that drive growth for earthpigments.comand discover how performance of traffic channels has changed over time.

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earthpigments.com Google Ads spend

Evaluate earthpigments.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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earthpigments.com devices

Review earthpigments.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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earthpigments.com top markets

Explore earthpigments.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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earthpigments.com country & global rank

Assess the ranking of earthpigments.com among other retailers within its primary country and worldwide.

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