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May 2025
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Home/Insights/Retailers/donut.media
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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27K
Revenue
63.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
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Donut.media is a website that offers a wide selection of automotive content. It provides factual and engaging videos on topics ranging from car reviews and industry news to historical perspectives. The site emphasizes informative and entertaining content designed for automobile enthusiasts and those interested in the automotive world.

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donut.media's revenueOVER TIME
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Over the past three months, donut.media revenue has experienced decline of 34%, compared to the preceding three months.

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donut.media revenue decline for last six months
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OVERVIEW
For the VEHICLES industry in May 2025, donut.media's online sales revenue was $27,004 (median: $133,425), conversion rate ranged from 0.50-1.00% (industry range: 0.42-2.76%), average order value was $50-75 (industry range: $119-$898), and total sessions reached 63,087 (median: 40,610). The top store in the category was napaonline.com with $33,936,071 in revenue and carparts.com had the highest sessions at 7,497,240.
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donut.media competitors

In May 2025, donut.media reported a revenue of $27,004 with 435 transactions and 63,087 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00. In comparison, doughnutsanddeadlifts.com generated $1,391 in revenue from 18 transactions and 1,613 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50. kindafitkindafat.com outperformed both donut.media and doughnutsanddeadlifts.com with a revenue of $131,023, 1,273 transactions, and 48,508 sessions, showcasing an AOV of $100-125 and a high conversion rate of 2.50-3.00. Similarly, sneekis.com reported a revenue of $1,274, 34 transactions, and 1,320 sessions, demonstrating an AOV of $25-50 and a conversion rate of 2.50-3.00. Overall, donut.media lags behind its competitors in terms of revenue, transactions, and sessions, but maintains a competitive AOV and conversion rate.

doughnutsanddeadlifts.com screenshot
#1 doughnutsanddeadlifts.com
1.4K
Revenue
1.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
kindafitkindafat.com screenshot
#2 kindafitkindafat.com
131K
Revenue
48.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sneekis.com screenshot
#3 sneekis.com
1.3K
Revenue
1.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
donut.media vs top market performers
donut.media
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conversion rate vs average order value for donut.media and its competitors
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Revenue share by device at donut.media

In May large majority of sales on donut.media, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on donut.media, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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donut.media channels

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donut.media Google Ads spend

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donut.media devices

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donut.media top markets

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donut.media country & global rank

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