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Sep 2025
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Home/Insights/Retailers/donut.media
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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23.6K
Revenue
Sep 25
77.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Donut.media is a website that offers a wide selection of automotive content. It provides factual and engaging videos on topics ranging from car reviews and industry news to historical perspectives. The site emphasizes informative and entertaining content designed for automobile enthusiasts and those interested in the automotive world.

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donut.media Annual Revenue and Growth

donut.media's annual sales on its online store amounted to $1.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
donut.media revenue by year

donut.media's monthly revenueOVER TIME
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Over the past three months, donut.media revenue has experienced decline of 9.6%, compared to the preceding three months.

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donut.media revenue decline for last six months
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OVERVIEW
In September 2025, donut.media generated $23,562 in online sales, significantly below the VEHICLES industry median of $121,623, with a conversion rate of 0.50-1.00%, trailing behind the industry high of 2.61%. The average order value (AOV) ranged from $50-75, starkly lower than the industry high of $923, while the total sessions reached 77,501, exceeding the median of 40,443 but falling short of carparts.com's leading 7,847,521 sessions, highlighting both growth opportunities and areas needing improvement in comparison to industry benchmarks.
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donut.media competitors

In September 2025, donut.media performed better than its competitors in terms of revenue, with $23,562 compared to doughnutsanddeadlifts.com ($867), kindafitkindafat.com ($126,325), and sneekis.com ($1,764). donut.media also had a higher number of transactions (433) compared to doughnutsanddeadlifts.com (12) and sneekis.com (50), but fewer than kindafitkindafat.com (1,350). However, in terms of sessions, donut.media had 77,501, which was lower than kindafitkindafat.com (69,582) but higher than doughnutsanddeadlifts.com (1,010) and sneekis.com (1,983). The average order value (AOV) for donut.media fell within the range of $50-$75, similar to doughnutsanddeadlifts.com and sneekis.com, while kindafitkindafat.com had a higher AOV of $75-$100. The conversion rate for donut.media was between 0.50-1.00, which was lower than doughnutsanddeadlifts.com (1.00-1.50) and kindafitkindafat.com (1.50-2.00), but higher than sneekis.com (2.50-3.00). Overall, donut.media showed strong performance across various metrics compared to its competitors in September 2025.

doughnutsanddeadlifts.com screenshot
#1 doughnutsanddeadlifts.com
867.5
Revenue
1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
kindafitkindafat.com screenshot
#2 kindafitkindafat.com
126.3K
Revenue
69.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sneekis.com screenshot
#3 sneekis.com
1.8K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
donut.media vs top market performers
donut.media
top retailers
conversion rate vs average order value for donut.media and its competitors
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Revenue share by device at donut.media

In September large majority of sales on donut.media, 97% was finalized on desktop devices, with 2.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on donut.media, 97% was finalized on desktop devices, with 2.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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donut.media channels

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donut.media Google Ads spend

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donut.media devices

Review donut.media's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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donut.media top markets

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donut.media country & global rank

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