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Oct 2025
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Home/Insights/Retailers/donut.media
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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26.5K
Revenue
Oct 25
72K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Donut.media is a website that offers a wide selection of automotive content. It provides factual and engaging videos on topics ranging from car reviews and industry news to historical perspectives. The site emphasizes informative and entertaining content designed for automobile enthusiasts and those interested in the automotive world.

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donut.media Annual Revenue and Growth

donut.media's annual sales on its online store amounted to $1.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
donut.media revenue by year

donut.media's monthly revenueOVER TIME
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Over the past three months, donut.media revenue has experienced decline of 22%, compared to the preceding three months.

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donut.media revenue decline for last six months
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OVERVIEW
In October 2025, donut.media generated $26,477 in online sales, significantly lower than the vehicles industry median of $126,696, with a conversion rate ranging from 0.50-1.00%, below the industry high of 2.85%. The average order value (AOV) stood at $50-75, far below the high of $909, while total sessions reached 72,004, exceeding the median of 39,655 but trailing the highest competitor, carparts.com, at 9,117,196 sessions. Overall, these metrics indicate room for growth in both sales and customer engagement within the VEHICLES sector.
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donut.media competitors

In October 2025, when comparing donut.media to its competitors, it is evident that donut.media falls behind in terms of revenue, transactions, and sessions. donut.media generated $26,477 in revenue from 441 transactions and 72,004 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00. In contrast, doughnutsanddeadlifts.com made $1,694 in revenue from 23 transactions and 2,115 sessions, with a conversion rate of 1.00-1.50. kindafitkindafat.com outperformed donut.media significantly, with revenue of $125,381 from 1,390 transactions and 77,331 sessions, and a conversion rate of 1.50-2.00. sneekis.com also surpassed donut.media with revenue of $1,012 from 28 transactions and 1,020 sessions, boasting a high conversion rate of 2.50-3.00. Overall, donut.media lags behind its competitors in key performance metrics in the online domain space.

doughnutsanddeadlifts.com screenshot
#1 doughnutsanddeadlifts.com
1.7K
Revenue
2.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
kindafitkindafat.com screenshot
#2 kindafitkindafat.com
125.4K
Revenue
77.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sneekis.com screenshot
#3 sneekis.com
1K
Revenue
1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
donut.media vs top market performers
donut.media
top retailers
conversion rate vs average order value for donut.media and its competitors
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Revenue share by device at donut.media

In October large majority of sales on donut.media, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on donut.media, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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donut.media channels

Identify top traffic channels that drive growth for donut.mediaand discover how performance of traffic channels has changed over time.

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donut.media Google Ads spend

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donut.media devices

Review donut.media's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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donut.media top markets

Explore donut.media's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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donut.media country & global rank

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