dnamagazine.com.au
DNAmagazine.com.au is an online platform that provides various features and content related to LGBTQIA+ community, such as articles, interviews, news, and photo galleries. The website offers an extensive collection of entertainment, lifestyle, and fashion pieces tailored for their audience.
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dnamagazine.com.au Annual Revenue and Growth
dnamagazine.com.au's annual sales on its online store amounted to $4.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
dnamagazine.com.au's monthly revenueOVER TIME
Over the past three months, dnamagazine.com.au revenue has experienced decline of 6.2%, compared to the preceding three months.
dnamagazine.com.au competitors
In November 2025, dnamagazine.com.au reported a revenue of $257,585 with 2,137 transactions and 108,098 sessions. The average order value (AOV) ranged from $100-125, and the conversion rate was between 1.50-2.00%. In comparison, pocketmags.com had a significantly higher revenue of $1,630,516 with 17,372 transactions and 445,031 sessions. Their AOV was lower at $75-100, but their conversion rate was higher at 3.50-4.00%. On the other hand, younginthemountains.com had a revenue of $344,934 with 319 transactions and 25,570 sessions. Their AOV was much higher at $1075-1100, but their conversion rate was lower at 1.00-1.50%. Overall, dnamagazine.com.au had lower revenue and transactions compared to pocketmags.com but had a similar conversion rate and higher AOV than younginthemountains.com.
Revenue share by device at dnamagazine.com.au
In November large majority of sales on dnamagazine.com.au, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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dnamagazine.com.au channels
Identify top traffic channels that drive growth for dnamagazine.com.auand discover how performance of traffic channels has changed over time.
dnamagazine.com.au Google Ads spend
Evaluate dnamagazine.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dnamagazine.com.au devices
Review dnamagazine.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
