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Jul 2026
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Home/Insights/Retailers/dnamagazine.com.au
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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342.1K
Revenue
Jul 26
121.3K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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DNAmagazine.com.au is an online platform that provides various features and content related to LGBTQIA+ community, such as articles, interviews, news, and photo galleries. The website offers an extensive collection of entertainment, lifestyle, and fashion pieces tailored for their audience.

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dnamagazine.com.au Annual Revenue and Growth

dnamagazine.com.au's annual sales on its online store amounted to $3.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dnamagazine.com.au revenue by year

dnamagazine.com.au's monthly revenueOVER TIME
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Over the past three months, dnamagazine.com.au revenue has experienced growth of 13%, compared to the preceding three months.

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dnamagazine.com.au revenue growth for last six months
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OVERVIEW
In July 2026, dnamagazine.com.au, a leader in the LGBTQ category, achieved impressive performance metrics with revenue from online sales reaching $342,000, significantly above the average LGBTQ store's $116,000. The site recorded 121,000 sessions, far exceeding the typical 31,000 for an average LGBTQ store. dnamagazine.com.au's conversion rate ranged from 1.50% to 2.00%, aligning closely with the category's typical range of 1.52% to 4.66%. Additionally, its average order value (AOV) fell between $150 and $175, which is within the typical range of $133 to $228 for an average LGBTQ store.
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dnamagazine.com.au competitors

In July 2026, dnamagazine.com.au trails its competitor pocketmags.com significantly in several key metrics. Specifically, dnamagazine.com.au generated $342,000 in revenue compared to pocketmags.com's $1.4 million, lagging by $1.1 million. Additionally, dnamagazine.com.au recorded 2,190 transactions, trailing pocketmags.com by 14,100 transactions. The session count also highlights a stark difference, with dnamagazine.com.au attracting 121,000 sessions versus pocketmags.com's 471,000, falling short by 350,000 sessions. While dnamagazine.com.au has an AOV between $150-175 and a conversion rate of 1.50-2.00%, pocketmags.com leads with an AOV of $75-100 and a conversion rate of 3.00-3.50%. Overall, pocketmags.com clearly outperforms dnamagazine.com.au across these critical metrics.

pocketmags.com screenshot
#1 pocketmags.com
1.4M
Revenue
470.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
dnamagazine.com.au vs top market performers
dnamagazine.com.au
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conversion rate vs average order value for dnamagazine.com.au and its competitors
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dnamagazine.com.au channels

Identify top traffic channels that drive growth for dnamagazine.com.auand discover how performance of traffic channels has changed over time.

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dnamagazine.com.au Google Ads spend

Evaluate dnamagazine.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dnamagazine.com.au devices

Review dnamagazine.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnamagazine.com.au top markets

Explore dnamagazine.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnamagazine.com.au country & global rank

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