dnamagazine.com.au
DNAmagazine.com.au is an online platform that provides various features and content related to LGBTQIA+ community, such as articles, interviews, news, and photo galleries. The website offers an extensive collection of entertainment, lifestyle, and fashion pieces tailored for their audience.
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dnamagazine.com.au Annual Revenue and Growth
dnamagazine.com.au's annual sales on its online store amounted to $4.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
dnamagazine.com.au's monthly revenueOVER TIME
Over the past three months, dnamagazine.com.au revenue has experienced decline of 7.5%, compared to the preceding three months.
dnamagazine.com.au competitors
When comparing dnamagazine.com.au to its competitors in September 2025, dnamagazine.com.au falls behind in terms of revenue and transactions. dnamagazine.com.au generated $262,578 in revenue from 2,210 transactions and 112,544 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In contrast, pocketmags.com outperformed dnamagazine.com.au with $1,074,650 in revenue from 12,672 transactions and 352,124 sessions, boasting an AOV of $75-100 and a conversion rate of 3.50-4.00%. younginthemountains.com, while generating less revenue at $127,747 from 121 transactions and 11,780 sessions, had a higher AOV of $1050-1075 but a slightly lower conversion rate of 1.00-1.50% compared to dnamagazine.com.au. Overall, dnamagazine.com.au could benefit from increasing its revenue and transactions to better compete with its counterparts.
Revenue share by device at dnamagazine.com.au
In September large majority of sales on dnamagazine.com.au, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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dnamagazine.com.au channels
Identify top traffic channels that drive growth for dnamagazine.com.auand discover how performance of traffic channels has changed over time.
dnamagazine.com.au Google Ads spend
Evaluate dnamagazine.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dnamagazine.com.au devices
Review dnamagazine.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
