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May 2025
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Home/Insights/Retailers/dnamagazine.com.au
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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330.3K
Revenue
124.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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DNAmagazine.com.au is an online platform that provides various features and content related to LGBTQIA+ community, such as articles, interviews, news, and photo galleries. The website offers an extensive collection of entertainment, lifestyle, and fashion pieces tailored for their audience.

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dnamagazine.com.au's revenueOVER TIME
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Over the past three months, dnamagazine.com.au revenue has experienced decline of 2.6%, compared to the preceding three months.

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dnamagazine.com.au revenue decline for last six months
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OVERVIEW
dnamagazine.com.au's performance metrics for May 2025 in the LGBTQ industry include: $330,278 in revenue, a 1.50-2.00% conversion rate, $125-150 AOV, and 124,406 sessions. It has the highest revenue and sessions in the category, with a conversion rate lower than 4.32% and higher than 1.7%, and an AOV between $135 and $276.
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dnamagazine.com.au competitors

In May 2025, dnamagazine.com.au had a revenue of $330,278 with 2,254 transactions and 124,406 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, younginthemountains.com had higher revenue at $365,393 but significantly fewer transactions (345) and sessions (29,395), with a higher AOV of $1050-1075 but a lower conversion rate of 1.00-1.50%. On the other hand, pocketmags.com outperformed dnamagazine.com.au in terms of revenue with $1,032,520, 13,887 transactions, and 373,677 sessions. However, pocketmags.com had a lower AOV of $50-75 but a higher conversion rate of 3.50-4.00%. Overall, dnamagazine.com.au falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

pocketmags.com screenshot
#1 pocketmags.com
1M
Revenue
373.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
younginthemountains.com screenshot
#2 younginthemountains.com
365.4K
Revenue
29.4K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
dnamagazine.com.au vs top market performers
dnamagazine.com.au
top retailers
conversion rate vs average order value for dnamagazine.com.au and its competitors
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Revenue share by device at dnamagazine.com.au

In May large majority of sales on dnamagazine.com.au, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on dnamagazine.com.au, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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dnamagazine.com.au channels

Identify top traffic channels that drive growth for dnamagazine.com.auand discover how performance of traffic channels has changed over time.

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dnamagazine.com.au Google Ads spend

Evaluate dnamagazine.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dnamagazine.com.au devices

Review dnamagazine.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnamagazine.com.au top markets

Explore dnamagazine.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnamagazine.com.au country & global rank

Assess the ranking of dnamagazine.com.au among other retailers within its primary country and worldwide.

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