Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/dnamagazine.com.au
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for dnamagazine.com.audnamagazine.com.au

Start benchmarking for free
Sign in with GoogleSign up with Google
364.8K
Revenue
112.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
Loading...

DNAmagazine.com.au is an online platform that provides various features and content related to LGBTQIA+ community, such as articles, interviews, news, and photo galleries. The website offers an extensive collection of entertainment, lifestyle, and fashion pieces tailored for their audience.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dnamagazine.com.au's revenueOVER TIME
View real-time data

Over the past three months, dnamagazine.com.au revenue has experienced growth of 14%, compared to the preceding three months.

View real-time data
dnamagazine.com.au revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, dnamagazine.com.au, in the LGBTQ industry, had a revenue of $364,805, a conversion rate of 1.50-2.00%, an AOV of $150-175, and 112,625 sessions. The median revenue in the industry was $154,638, with the largest online store being dnamagazine.com.au. A very high conversion rate was 4.92%, while a very low was 1.49%. A very high AOV was $178, and a very low was $138. The highest number of sessions was 112,625 from dnamagazine.com.au, compared to a median of 60,918 in the LGBTQ category.
Read more

dnamagazine.com.au competitors

In July 2025, dnamagazine.com.au had a revenue of $364,805 with 2,131 transactions and 112,625 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, pocketmags.com outperformed with a revenue of $1,123,143, 13,391 transactions, and 444,591 sessions. However, pocketmags.com had a lower AOV of $75-100 but a higher conversion rate of 3.00-3.50%. On the other hand, younginthemountains.com lagged behind dnamagazine.com.au with a revenue of $274,768, 286 transactions, and 22,650 sessions. younginthemountains.com had a significantly higher AOV of $950-975 but a lower conversion rate of 1.00-1.50%. Overall, while dnamagazine.com.au may not have the highest revenue among its competitors, it maintains a competitive position with a moderate AOV and conversion rate.

pocketmags.com screenshot
#1 pocketmags.com
1.1M
Revenue
444.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
younginthemountains.com screenshot
#2 younginthemountains.com
274.8K
Revenue
22.7K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
dnamagazine.com.au vs top market performers
dnamagazine.com.au
top retailers
conversion rate vs average order value for dnamagazine.com.au and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dnamagazine.com.au

In July large majority of sales on dnamagazine.com.au, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on dnamagazine.com.au, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dnamagazine.com.au channels

Identify top traffic channels that drive growth for dnamagazine.com.auand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dnamagazine.com.au Google Ads spend

Evaluate dnamagazine.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dnamagazine.com.au devices

Review dnamagazine.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dnamagazine.com.au top markets

Explore dnamagazine.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dnamagazine.com.au country & global rank

Assess the ranking of dnamagazine.com.au among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard