dnamagazine.com.au
DNAmagazine.com.au is an online platform that provides various features and content related to LGBTQIA+ community, such as articles, interviews, news, and photo galleries. The website offers an extensive collection of entertainment, lifestyle, and fashion pieces tailored for their audience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
dnamagazine.com.au Annual Revenue and Growth
dnamagazine.com.au's annual sales on its online store amounted to $3.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
dnamagazine.com.au's monthly revenueOVER TIME
Over the past three months, dnamagazine.com.au revenue has experienced growth of 14%, compared to the preceding three months.
dnamagazine.com.au competitors
dnamagazine.com.au trails pocketmags.com significantly in key performance metrics. In September 2026, dnamagazine.com.au generated a revenue of $274,000 from 122,000 sessions, translating to a conversion rate of 1.50-2.00%. In contrast, pocketmags.com achieved a remarkable revenue of $1.4 million with 468,000 sessions and a conversion rate of 3.00-3.50%. Additionally, pocketmags.com outperformed dnamagazine.com.au in transactions, reporting 16,100 compared to dnamagazine.com.au's 2,308. Although dnamagazine.com.au's average order value (AOV) is slightly higher at 100-125, it is clear that pocketmags.com is well ahead in overall performance across revenue, transactions, and sessions.
Gain even more insights with the Grips app
dnamagazine.com.au channels
Identify top traffic channels that drive growth for dnamagazine.com.auand discover how performance of traffic channels has changed over time.
dnamagazine.com.au Google Ads spend
Evaluate dnamagazine.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dnamagazine.com.au devices
Review dnamagazine.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
