dnamagazine.com.au
DNAmagazine.com.au is an online platform that provides various features and content related to LGBTQIA+ community, such as articles, interviews, news, and photo galleries. The website offers an extensive collection of entertainment, lifestyle, and fashion pieces tailored for their audience.
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dnamagazine.com.au Annual Revenue and Growth
dnamagazine.com.au's annual sales on its online store amounted to $3.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
dnamagazine.com.au's monthly revenueOVER TIME
Over the past three months, dnamagazine.com.au revenue has experienced decline of 8.3%, compared to the preceding three months.
dnamagazine.com.au competitors
In May 2026, dnamagazine.com.au generated a revenue of $303,392 from 134,350 sessions, resulting in a conversion rate of 1.50-2.00%. In contrast, its competitor pocketmags.com outperformed with a revenue of $1,363,027 from 428,457 sessions, achieving a higher conversion rate of 3.50-4.00%. While dnamagazine.com.au has a better average order value (AOV) of $125-150 compared to pocketmags.com's AOV of $75-100, it still trails significantly in overall transactions, with 2,206 transactions versus pocketmags.com's 15,143. This suggests that although dnamagazine.com.au garners higher value per sale, it has a lower volume of sales, which may be impacting its competitive position in the market.
Revenue share by device at dnamagazine.com.au
In May large majority of sales on dnamagazine.com.au, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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dnamagazine.com.au channels
Identify top traffic channels that drive growth for dnamagazine.com.auand discover how performance of traffic channels has changed over time.
dnamagazine.com.au Google Ads spend
Evaluate dnamagazine.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dnamagazine.com.au devices
Review dnamagazine.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
