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Jul 2026
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Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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421.2K
Revenue
Jul 26
132.6K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

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dnacenter.com Annual Revenue and Growth

dnacenter.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
dnacenter.com revenue by year

dnacenter.com's monthly revenueOVER TIME
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Over the past three months, dnacenter.com revenue has experienced growth of 2%, compared to the preceding three months.

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dnacenter.com revenue growth for last six months
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OVERVIEW
dnacenter.com achieved a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125 in July 2026, contributing to online sales revenue of $421,000. In comparison, a typical store in the health category generates around $78,700 monthly, while the largest, walgreens.com, generates $170.3 million. dnacenter.com attracted 133,000 sessions, significantly above the typical 21,600 sessions for health category stores, although well below walgreens.com’s 64.2 million sessions. Overall, dnacenter.com demonstrates strong performance metrics within the health category, reflecting effective engagement and consumer interest.
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dnacenter.com competitors

In July 2026, dnacenter.com excels with a solid revenue of $421,000, significantly outperforming its closest competitor, dnacentre.co.uk, which generated $75,200. However, dnacenter.com lags behind embarkvet.com, which boasts a remarkable revenue of $7.3 million, trailing by $6.9 million. When it comes to transactions, dnacenter.com recorded 3,797, placing it second behind embarkvet.com’s 44,600 transactions, a gap of 40,800. Additionally, dnacenter.com had 133,000 sessions, significantly fewer than embarkvet.com’s 981,000 sessions, trailing by 848,000. Although dnacenter.com has an AOV range of $100-125, it has a lower conversion rate of 2.50-3.00% compared to dnacentre.co.uk's 3.00-3.50% and embarkvet.com’s leading 4.50-5.00%.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
75.2K
Revenue
14.9K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
embarkvet.com screenshot
#2 embarkvet.com
7.3M
Revenue
980.7K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
top retailers
conversion rate vs average order value for dnacenter.com and its competitors
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Revenue share by device at dnacenter.com

In July large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dnacenter.com channels

Identify top traffic channels that drive growth for dnacenter.comand discover how performance of traffic channels has changed over time.

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dnacenter.com Google Ads spend

Evaluate dnacenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dnacenter.com devices

Review dnacenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnacenter.com top markets

Explore dnacenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnacenter.com country & global rank

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