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Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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398K
Revenue
Jan 26
125.9K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

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dnacenter.com Annual Revenue and Growth

dnacenter.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
dnacenter.com revenue by year

dnacenter.com's monthly revenueOVER TIME
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Over the past three months, dnacenter.com revenue has experienced growth of 55%, compared to the preceding three months.

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dnacenter.com revenue growth for last six months
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OVERVIEW
In January 2026, dnacenter.com, operating in the HEALTH sector, achieved online sales of $397,994, significantly surpassing the median revenue of $95,642. Its conversion rate ranged between 3.00-3.50%, below the high benchmark of 5.32%. The average order value (AOV) stood at $100-125, while a very high AOV in the industry is $375. With 125,921 sessions, dnacenter.com performed well compared to the median of 27,449 sessions but lagged far behind industry leader walgreens.com, which recorded 63,073,346 sessions, highlighting room for growth in both traffic and conversion efficiency.
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dnacenter.com competitors

In January 2026, dnacenter.com generated a revenue of $397,994 with 3,978 transactions and 125,921 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. In comparison, dnacentre.co.uk brought in $47,067 in revenue from 325 transactions and 10,350 sessions, with an AOV of $125-150 and a conversion rate of 3.00-3.50%. On the other hand, embarkvet.com significantly outperformed both dnacenter.com and dnacentre.co.uk, with a revenue of $6,877,608 coming from 40,996 transactions and 1,309,702 sessions. embarkvet.com had an AOV of $150-175 and a conversion rate of 3.00-3.50%, showcasing a much stronger performance in terms of revenue generation and customer engagement compared to its competitors.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
47.1K
Revenue
10.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
embarkvet.com screenshot
#2 embarkvet.com
6.9M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
top retailers
conversion rate vs average order value for dnacenter.com and its competitors
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Revenue share by device at dnacenter.com

In January large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dnacenter.com channels

Identify top traffic channels that drive growth for dnacenter.comand discover how performance of traffic channels has changed over time.

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dnacenter.com Google Ads spend

Evaluate dnacenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dnacenter.com devices

Review dnacenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnacenter.com top markets

Explore dnacenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnacenter.com country & global rank

Assess the ranking of dnacenter.com among other retailers within its primary country and worldwide.

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