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Dec 2025
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Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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466.7K
Revenue
Dec 25
131.4K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

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dnacenter.com Annual Revenue and Growth

dnacenter.com's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dnacenter.com revenue by year

dnacenter.com's monthly revenueOVER TIME
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Over the past three months, dnacenter.com revenue has experienced growth of 75%, compared to the preceding three months.

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dnacenter.com revenue growth for last six months
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OVERVIEW
In December 2025, dnacenter.com, operating in the health sector, achieved online sales revenue of $466,708, significantly surpassing the industry median of $97,286, while maintaining a conversion rate of 3.50-4.00%, which is below the health sector's high of 5.42%. With an average order value (AOV) ranging from $100-125, dnacenter.com lags behind the sector's high AOV of $363. The site garnered 131,439 sessions, markedly higher than the median of 27,706, yet far below the industry leader, walgreens.com, which recorded an impressive 74,557,289 sessions.
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dnacenter.com competitors

In December 2025, dnacenter.com generated a revenue of $466,708 with 4,634 transactions and 131,439 sessions. The average order value (AOV) ranged from $100-125, and the conversion rate was between 3.50-4.00%. In comparison, dnacentre.co.uk had significantly lower revenue of $40,271, 299 transactions, and 10,021 sessions. Their AOV was higher at $125-150, but their conversion rate was lower at 2.50-3.00%. On the other hand, embarkvet.com outperformed both dnacenter.com and dnacentre.co.uk with a revenue of $6,868,377, 41,034 transactions, and 1,151,791 sessions. Their AOV ranged from $150-175, similar to dnacenter.com, and their conversion rate matched at 3.50-4.00%. Overall, dnacenter.com falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
40.3K
Revenue
10K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
embarkvet.com screenshot
#2 embarkvet.com
6.9M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
top retailers
conversion rate vs average order value for dnacenter.com and its competitors
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Revenue share by device at dnacenter.com

In December large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dnacenter.com channels

Identify top traffic channels that drive growth for dnacenter.comand discover how performance of traffic channels has changed over time.

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dnacenter.com Google Ads spend

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dnacenter.com devices

Review dnacenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnacenter.com top markets

Explore dnacenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnacenter.com country & global rank

Assess the ranking of dnacenter.com among other retailers within its primary country and worldwide.

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