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May 2025
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Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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227K
Revenue
72.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

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dnacenter.com's revenueOVER TIME
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Over the past three months, dnacenter.com revenue has experienced decline of 11%, compared to the preceding three months.

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dnacenter.com revenue decline for last six months
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OVERVIEW
In May 2025, dnacenter.com in the HEALTH industry had online sales revenue of $227,008, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. The website recorded 72,614 sessions, compared to walgreens.com with 54,921,193 sessions. The median revenue in the HEALTH category was $93,599, while the largest online store was walgreens.com with $84,074,439 in revenue. A high conversion rate in the industry is 5.31%, and a low is 1.38%. Similarly, a very high AOV in HEALTH is $353, while a low is $55.
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dnacenter.com competitors

In May 2025, dnacenter.com had a revenue of $227,008 with 2,168 transactions and 72,614 sessions. The average order value (AOV) was between $100-125 with a conversion rate of 2.50-3.00%. In comparison, dnacentre.co.uk had a lower revenue of $104,241 with 710 transactions and 24,364 sessions. Their AOV was slightly higher at $125-150, but their conversion rate was the same. On the other hand, embarkvet.com outperformed both dnacenter.com and dnacentre.co.uk with a revenue of $6,200,621, 37,112 transactions, and 988,761 sessions. Their AOV ranged from $150-175 with a higher conversion rate of 3.50-4.00%. Overall, dnacenter.com falls in between dnacentre.co.uk and embarkvet.com in terms of revenue, transactions, sessions, AOV, and conversion rate in the DNA testing industry in May 2025.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
104.2K
Revenue
24.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
embarkvet.com screenshot
#2 embarkvet.com
6.2M
Revenue
988.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
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conversion rate vs average order value for dnacenter.com and its competitors
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Revenue share by device at dnacenter.com

In May large majority of sales on dnacenter.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on dnacenter.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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dnacenter.com channels

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dnacenter.com Google Ads spend

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dnacenter.com devices

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dnacenter.com top markets

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dnacenter.com country & global rank

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