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Sep 2025
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Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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219K
Revenue
Sep 25
73.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

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dnacenter.com Annual Revenue and Growth

dnacenter.com's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dnacenter.com revenue by year

dnacenter.com's monthly revenueOVER TIME
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Over the past three months, dnacenter.com revenue has experienced decline of 0.16%, compared to the preceding three months.

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dnacenter.com revenue decline for last six months
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OVERVIEW
In September 2025, dnacenter.com generated $218,996 in online sales with a conversion rate of 2.50-3.00%, significantly outperforming the median HEALTH revenue of $86,581, yet lagging behind industry leader walgreens.com at $147,913,429. The average order value (AOV) ranged from $100-125, below the sector's high of $381, while its 73,900 sessions surpassed the median of 24,842 but were dwarfed by walgreens.com's 57,099,485 sessions, highlighting dnacenter.com's potential for growth in both engagement and revenue metrics within the health sector.
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dnacenter.com competitors

In September 2025, dnacenter.com reported a revenue of $218,996 with 2,185 transactions and 73,900 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, dnacentre.co.uk generated $75,310 in revenue from 538 transactions and 19,477 sessions, with a higher AOV of $125-150 but a similar conversion rate. On the other hand, embarkvet.com far surpassed both competitors with a revenue of $5,576,431, 32,968 transactions, and 980,263 sessions, featuring an AOV of $150-175 and a conversion rate of 3.00-3.50%. Despite dnacentre.co.uk having a higher AOV, dnacenter.com and embarkvet.com outperformed in revenue, transactions, and sessions, showing significant growth and competitiveness in the DNA testing industry.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
75.3K
Revenue
19.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
embarkvet.com screenshot
#2 embarkvet.com
5.6M
Revenue
980.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
top retailers
conversion rate vs average order value for dnacenter.com and its competitors
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Revenue share by device at dnacenter.com

In September large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dnacenter.com channels

Identify top traffic channels that drive growth for dnacenter.comand discover how performance of traffic channels has changed over time.

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dnacenter.com Google Ads spend

Evaluate dnacenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dnacenter.com devices

Review dnacenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnacenter.com top markets

Explore dnacenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnacenter.com country & global rank

Assess the ranking of dnacenter.com among other retailers within its primary country and worldwide.

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