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Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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324.1K
Revenue
Mar 26
99.1K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

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dnacenter.com Annual Revenue and Growth

dnacenter.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
dnacenter.com revenue by year

dnacenter.com's monthly revenueOVER TIME
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Over the past three months, dnacenter.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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dnacenter.com revenue decline for last six months
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OVERVIEW
In March 2026, dnacenter.com generated $324,079 in online sales, significantly surpassing the health industry's median of $93,471, while boasting a conversion rate of 3.00-3.50%, below the industry's high of 5.0%. Its average order value (AOV) ranged from $100-125, compared to the health category's high of $360. The website attracted 99,111 sessions, considerably higher than the median of 26,828, yet dwarfed by walgreens.com’s impressive 60,662,904 sessions. Overall, dnacenter.com demonstrates strong revenue and session performance but faces challenges in conversion rate and AOV relative to the industry's best.
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dnacenter.com competitors

In March 2026, dnacenter.com reported a revenue of $324,079 with 3,099 transactions and 99,111 sessions. The average order value (AOV) ranged between $100-125, and the conversion rate was between 3.00-3.50%. In comparison, dnacentre.co.uk generated $51,259 in revenue with 424 transactions and 14,064 sessions. Both sites had similar AOV and conversion rates. However, embarkvet.com outperformed both competitors significantly, with a revenue of $5,654,800 from 36,303 transactions and 998,744 sessions. The AOV for embarkvet.com was higher at $150-175, and the conversion rate ranged between 3.50-4.00%. This data indicates that dnacenter.com has room for growth in terms of revenue, transactions, and sessions compared to its competitors.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
51.3K
Revenue
14.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
embarkvet.com screenshot
#2 embarkvet.com
5.7M
Revenue
998.7K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
top retailers
conversion rate vs average order value for dnacenter.com and its competitors
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Revenue share by device at dnacenter.com

In March large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dnacenter.com channels

Identify top traffic channels that drive growth for dnacenter.comand discover how performance of traffic channels has changed over time.

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dnacenter.com Google Ads spend

Evaluate dnacenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dnacenter.com devices

Review dnacenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnacenter.com top markets

Explore dnacenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnacenter.com country & global rank

Assess the ranking of dnacenter.com among other retailers within its primary country and worldwide.

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