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Oct 2025
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Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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336K
Revenue
Oct 25
100.5K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

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dnacenter.com Annual Revenue and Growth

dnacenter.com's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dnacenter.com revenue by year

dnacenter.com's monthly revenueOVER TIME
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Over the past three months, dnacenter.com revenue has experienced growth of 19%, compared to the preceding three months.

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dnacenter.com revenue growth for last six months
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OVERVIEW
In October 2025, dnacenter.com achieved impressive online sales of $336,007, significantly surpassing the health industry median of $87,657, with a conversion rate between 3.00-3.50%, though below the sector's high of 5.39%. Their average order value (AOV) ranged from $100-125, also lower than the high of $375, while the site attracted 100,462 sessions, exceeding the median of 24,789 but far below industry leader walgreens.com, which recorded 59,683,963 sessions. Overall, dnacenter.com demonstrated strong performance metrics, indicating solid engagement in the competitive health sector.
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dnacenter.com competitors

In October 2025, dnacenter.com had a revenue of $336,007 with 3,351 transactions and 100,462 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. Compared to its competitors, dnacentre.co.uk lagged behind with a revenue of $77,374, 555 transactions, and 19,691 sessions. Its AOV was higher at $125-$150, but its conversion rate was slightly lower at 2.50-3.00%. On the other hand, embarkvet.com outperformed dnacenter.com with a significantly higher revenue of $6,488,792, 38,494 transactions, and 988,801 sessions. It also boasted a higher AOV of $150-$175 and a higher conversion rate of 3.50-4.00%. Overall, while dnacenter.com was competitive in some areas, it still had room for growth compared to its competitors in October 2025.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
77.4K
Revenue
19.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
embarkvet.com screenshot
#2 embarkvet.com
6.5M
Revenue
988.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
top retailers
conversion rate vs average order value for dnacenter.com and its competitors
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Revenue share by device at dnacenter.com

In October large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dnacenter.com channels

Identify top traffic channels that drive growth for dnacenter.comand discover how performance of traffic channels has changed over time.

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dnacenter.com Google Ads spend

Evaluate dnacenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dnacenter.com devices

Review dnacenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dnacenter.com top markets

Explore dnacenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dnacenter.com country & global rank

Assess the ranking of dnacenter.com among other retailers within its primary country and worldwide.

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