Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/dnacenter.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for dnacenter.comdnacenter.com

Start benchmarking for free
Sign in with GoogleSign up with Google
214.6K
Revenue
73.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
Loading...

DNACenter.com is a website that offers genetic testing services. They aim to provide individuals with accurate and reliable DNA testing solutions, including paternity tests, maternity tests, sibling tests, and ancestry tests. Their services enable customers to learn more about their genetic makeup and relationships in a secure and confidential manner.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dnacenter.com's revenueOVER TIME
View real-time data

Over the past three months, dnacenter.com revenue has experienced growth of 4.8%, compared to the preceding three months.

View real-time data
dnacenter.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
dnacenter.com's performance metrics for July 2025 in the HEALTH industry: online sales revenue $214,567 (median $87,025), conversion rate 2.50-3.00% (high 5.18%, low 1.23%), AOV $100-125 (high $351, low $51), sessions 73,144 (highest 56,141,481 from walgreens.com, median 27,953).
Read more

dnacenter.com competitors

In July 2025, dnacenter.com's revenue of $214,567 was surpassed by its competitor embarkvet.com, which had a significantly higher revenue of $6,322,077. However, dnacenter.com had more transactions at 2,094 compared to embarkvet.com's 37,893. In terms of sessions, dnacenter.com had 73,144, while embarkvet.com had a much higher number at 1,148,191. The average order value (AOV) for dnacenter.com ranged from $100-125, whereas both dnacentre.co.uk and embarkvet.com had higher AOVs ranging from $150-175. Additionally, dnacenter.com and dnacentre.co.uk shared the same conversion rate of 2.50-3.00, while embarkvet.com had a slightly higher rate of 3.00-3.50. Overall, dnacenter.com held its own in terms of transactions and conversion rate but lagged behind in revenue and sessions compared to its competitors in the DNA testing industry.

dnacentre.co.uk screenshot
#1 dnacentre.co.uk
78.4K
Revenue
17.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
embarkvet.com screenshot
#2 embarkvet.com
6.3M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
dnacenter.com vs top market performers
dnacenter.com
top retailers
conversion rate vs average order value for dnacenter.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dnacenter.com

In July large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on dnacenter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dnacenter.com channels

Identify top traffic channels that drive growth for dnacenter.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dnacenter.com Google Ads spend

Evaluate dnacenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dnacenter.com devices

Review dnacenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dnacenter.com top markets

Explore dnacenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dnacenter.com country & global rank

Assess the ranking of dnacenter.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard