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Nov 2025
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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33.6K
Revenue
Nov 25
10.4K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com's monthly revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced decline of 24%, compared to the preceding three months.

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diatomaceousearth.com revenue decline for last six months
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OVERVIEW
In November 2025, diatomaceousearth.com generated $33,647 in online sales, significantly lower than the health industry median of $88,366 and far behind the top competitor, walgreens.com, at $159,710,012. The site's conversion rate ranged from 3.50% to 4.00%, below the high benchmark of 5.5% yet above the low of 1.39%. With an average order value (AOV) of $75-$100, diatomaceousearth.com remains competitive but trails the high AOV of $370. The site had 10,353 sessions, substantially less than the median of 24,054 in its industry and far behind walgreens.com's staggering 57,360,068 sessions.
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diatomaceousearth.com competitors

In November 2025, diatomaceousearth.com generated $33,647 in revenue from 375 transactions with 10,353 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 3.50-4.00%. In comparison, its competitors showed varying performance metrics. zappbug.com had lower revenue at $31,863 from 70 transactions with 15,718 sessions, a higher AOV of $450-$475, but a lower conversion rate of 0.00-0.50%. drkilligans.com outperformed diatomaceousearth.com with $94,632 in revenue from 667 transactions with 55,772 sessions, an AOV of $125-$150, and a conversion rate of 1.00-1.50%. Similarly, saferbrand.com had higher revenue at $65,299 from 478 transactions with 36,011 sessions, an AOV of $125-$150, and a conversion rate of 1.00-1.50%. Overall, while diatomaceousearth.com performed well in terms of conversion rate, its competitors had higher revenue and transaction numbers.

zappbug.com screenshot
#1 zappbug.com
31.9K
Revenue
15.7K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
drkilligans.com screenshot
#2 drkilligans.com
94.6K
Revenue
55.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
saferbrand.com screenshot
#3 saferbrand.com
65.3K
Revenue
36K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In November large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In November large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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