Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for diatomaceousearth.comdiatomaceousearth.com

Start benchmarking for free
Sign in with GoogleSign up with Google
32K
Revenue
Apr 26
16.8K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
Loading...

As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

diatomaceousearth.com Annual Revenue and Growth

diatomaceousearth.com's annual sales on its online store amounted to $498.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$498.9K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
diatomaceousearth.com revenue by year

diatomaceousearth.com's monthly revenueOVER TIME
View real-time data

Over the past three months, diatomaceousearth.com revenue has experienced decline of 7.6%, compared to the preceding three months.

View real-time data
diatomaceousearth.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, diatomaceousearth.com generated $31,975 in online sales, significantly lower than the health industry's median of $84,099, with a conversion rate between 2.50-3.00%, trailing the industry high of 4.81%. Its average order value (AOV) ranged from $50-75, notably less than the sector's high of $364, while attracting 16,838 sessions, far below the median of 24,080 sessions in health. Comparatively, the leading online store in this category, walgreens.com, achieved remarkable revenue of $113,112,734 and dominated sessions with over 59 million, highlighting diatomaceousearth.com's growth opportunities.
Read more

diatomaceousearth.com competitors

In April 2026, diatomaceousearth.com reported revenue of $31,975 from 480 transactions and 16,838 sessions, achieving an average order value (AOV) of $50-75 and a conversion rate between 2.50-3.00%. In contrast, drkilligans.com outperformed with $71,545 in revenue, 463 transactions, and 46,775 sessions, boasting a higher AOV of $150-175, yet a lower conversion rate of 0.50-1.00%. saferbrand.com led the competitive landscape with $90,839 in revenue, 684 transactions, and 51,979 sessions, featuring an AOV of $125-150 and a conversion rate of 1.00-1.50%. While diatomaceousearth.com has a strong conversion rate relative to its revenue, both drkilligans.com and saferbrand.com demonstrate significantly higher overall revenues, underscoring the challenges diatomaceousearth.com faces in scaling its performance amidst fierce competition.

drkilligans.com screenshot
#1 drkilligans.com
71.5K
Revenue
46.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
saferbrand.com screenshot
#2 saferbrand.com
90.8K
Revenue
52K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at diatomaceousearth.com

In April large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In April large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard