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Jan 2026
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for diatomaceousearth.comdiatomaceousearth.com

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37.2K
Revenue
Jan 26
14.3K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com Annual Revenue and Growth

diatomaceousearth.com's annual sales on its online store amounted to $498.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$498.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
diatomaceousearth.com revenue by year

diatomaceousearth.com's monthly revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced growth of 13%, compared to the preceding three months.

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diatomaceousearth.com revenue growth for last six months
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OVERVIEW
In January 2026, diatomaceousearth.com, operating in the health sector, generated $37,179 in online sales, significantly below the industry median of $95,642, while competing with the leading store, walgreens.com, at $109,095,070. Its conversion rate of 3.00-3.50% falls short of the industry high of 5.32%, yet surpasses the low of 1.43%. The average order value (AOV) ranged from $75-100, which is well below the health sector high of $375 and just above the low of $57. The site recorded 14,298 sessions, compared to the median of 27,449, starkly contrasted with walgreens.com’s 63,073,346 sessions.
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diatomaceousearth.com competitors

In January 2026, diatomaceousearth.com generated a revenue of $37,179 from 473 transactions and 14,298 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00% to 3.50%. In comparison, zappbug.com had lower revenue at $23,867 from 53 transactions and 11,147 sessions, with a higher AOV of $425 to $450 but a lower conversion rate of 0.00% to 0.50%. drkilligans.com outperformed both with a revenue of $80,957 from 627 transactions and 52,041 sessions, offering an AOV of $125 to $150 and a conversion rate of 1.00% to 1.50%. saferbrand.com was the top performer in terms of revenue, with $99,067 from 637 transactions and 46,368 sessions, boasting an AOV of $150 to $175 and a conversion rate of 1.00% to 1.50%.

zappbug.com screenshot
#1 zappbug.com
23.9K
Revenue
11.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
drkilligans.com screenshot
#2 drkilligans.com
81K
Revenue
52K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
saferbrand.com screenshot
#3 saferbrand.com
99.1K
Revenue
46.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In January large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In January large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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