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May 2025
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for diatomaceousearth.comdiatomaceousearth.com

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59.2K
Revenue
35K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com's revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced decline of 36%, compared to the preceding three months.

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diatomaceousearth.com revenue decline for last six months
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OVERVIEW
In May 2025, diatomaceousearth.com, an online health store, had a revenue of $59,221 with a median of $93,599 in the health industry. The conversion rate ranged from 2.50-3.00%, while the highest in health was 5.31% and the lowest was 1.38%. The average order value (AOV) was between $50-75, with a high of $353 and a low of $55 in health. The website had 35,029 sessions, compared to the highest at 54,921,193 on walgreens.com and a median of 27,872 in the health category.
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diatomaceousearth.com competitors

In May 2025, diatomaceousearth.com generated a revenue of $59,221 with 1,048 transactions and 35,029 sessions. Their Average Order Value (AOV) falls between $50-75, and they have a conversion rate of 2.50-3.00%. In comparison, saferbrand.com outperformed diatomaceousearth.com with a revenue of $121,693, 956 transactions, and 70,545 sessions. Their AOV is higher at $125-150, but their conversion rate is slightly lower at 1.00-1.50%. On the other hand, zappbug.com had lower revenue at $38,589 with only 84 transactions and 21,033 sessions. Their AOV is significantly higher at $450-475, but their conversion rate is the lowest among the competitors at 0.00-0.50%. Lastly, drkilligans.com achieved a revenue of $86,795 with 702 transactions and 56,648 sessions. Their AOV is $100-125, and their conversion rate is 1.00-1.50%. Overall, diatomaceousearth.com falls in the middle in terms of revenue and performance metrics compared to its competitors in May 2025.

zappbug.com screenshot
#1 zappbug.com
38.6K
Revenue
21K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
drkilligans.com screenshot
#2 drkilligans.com
86.8K
Revenue
56.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
saferbrand.com screenshot
#3 saferbrand.com
121.7K
Revenue
70.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In May large majority of sales on diatomaceousearth.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In May large majority of sales on diatomaceousearth.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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