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Sep 2026
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for diatomaceousearth.comdiatomaceousearth.com

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55.9K
Revenue
Sep 26
26.5K
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com Annual Revenue and Growth

diatomaceousearth.com's annual sales on its online store amounted to $498.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$498.9K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
diatomaceousearth.com revenue by year

diatomaceousearth.com's monthly revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced growth of 141%, compared to the preceding three months.

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diatomaceousearth.com revenue growth for last six months
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OVERVIEW
diatomaceousearth.com generated $55,900 in revenue for online sales in September 2026, while a typical health store generates around $70,300 a month. The website's conversion rate stands at 3.00-3.50%, comfortably within the typical health store range of 1.25% to 5.13%. Its average order value (AOV) of $50-75 is also within the typical health store range of $61 to $378. With 26,500 sessions, diatomaceousearth.com attracts more traffic than a typical health store, which sees around 19,700 sessions monthly, though it remains significantly lower than walgreens.com, which sees 61.2 million sessions.
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diatomaceousearth.com competitors

In September 2026, diatomaceousearth.com stands out with the highest number of transactions at 887, significantly outperforming its competitors. However, it trails behind in revenue, achieving $55,900 compared to drkilligans.com, which generated $66,400, and saferbrand.com with $80,400. In terms of sessions, diatomaceousearth.com ranks third with 26,500, well behind drkilligans.com at 38,300 and saferbrand.com at 37,600. While diatomaceousearth.com has an average order value (AOV) range of $50-75, it does not match the higher AOVs of its rivals, with drkilligans.com at $125-150 and saferbrand.com at $150-175. Additionally, its conversion rate ranges from 3.00-3.50%, which surpasses the 1.00-1.50% rates of both drkilligans.com and saferbrand.com. Overall, diatomaceousearth.com excels in transactions but faces challenges in revenue and traffic metrics.

drkilligans.com screenshot
#1 drkilligans.com
66.4K
Revenue
38.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
saferbrand.com screenshot
#2 saferbrand.com
80.4K
Revenue
37.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In September large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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