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Oct 2025
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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27.1K
Revenue
Oct 25
13K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com's monthly revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced decline of 36%, compared to the preceding three months.

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diatomaceousearth.com revenue decline for last six months
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OVERVIEW
In October 2025, diatomaceousearth.com, operating in the health sector, generated $27,148 in online sales, significantly lower than the health industry's median of $87,657 and far from Walgreens' dominance at $159,748,187; with a conversion rate of 2.50-3.00%, it lags behind the industry high of 5.39%, while its average order value (AOV) ranged from $50 to $75, below the top AOV of $375, and its sessions totaled 13,038, markedly lower than the median of 24,789, indicating opportunities for improvement in revenue generation and customer engagement within the competitive landscape.
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diatomaceousearth.com competitors

In October 2025, diatomaceousearth.com outperformed its competitors in terms of revenue with $27,148. While diatomaceousearth.com had 374 transactions and 13,038 sessions, zappbug.com lagged behind with $17,903 in revenue, 40 transactions, and 9,643 sessions. drkilligans.com and saferbrand.com had higher revenues of $95,025 and $73,011 respectively, but diatomaceousearth.com had a competitive conversion rate of 2.50-3.00%, compared to drkilligans.com and saferbrand.com's 1.00-1.50%. Although diatomaceousearth.com had a lower average order value (AOV) of $50-75, zappbug.com had the highest AOV of $425-450, indicating a niche market or premium pricing strategy. Overall, diatomaceousearth.com performed well in revenue and conversion rate compared to its competitors in the online diatomaceous earth market.

zappbug.com screenshot
#1 zappbug.com
17.9K
Revenue
9.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
drkilligans.com screenshot
#2 drkilligans.com
95K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
saferbrand.com screenshot
#3 saferbrand.com
73K
Revenue
43.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In October large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In October large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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