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Sep 2025
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for diatomaceousearth.comdiatomaceousearth.com

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34.4K
Revenue
Sep 25
18.3K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com's monthly revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced decline of 11%, compared to the preceding three months.

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diatomaceousearth.com revenue decline for last six months
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OVERVIEW
In September 2025, diatomaceousearth.com, operating in the health sector, generated $34,353 in online sales, significantly below the industry median of $86,581. With a conversion rate of 2.50-3.00%, it lags behind the high benchmark of 5.22% but is above the low of 1.25%. The average order value (AOV) ranges from $50-75, lower than the health industry high of $381 but above the minimum of $58. The site recorded 18,334 sessions, well below the median of 24,842 in its category and drastically lower than the leading store, walgreens.com, which saw 57,099,485 sessions.
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diatomaceousearth.com competitors

In September 2025, diatomaceousearth.com had a revenue of $34,353 with 546 transactions and 18,334 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, diatomaceousearth.com falls behind in revenue when compared to Dr. Killigan's ($94,371) and Safer Brand ($84,373), but outperforms ZappBug ($30,641). However, in terms of transactions and sessions, diatomaceousearth.com is competitive with Dr. Killigan's and Safer Brand, but ahead of ZappBug. The AOV of diatomaceousearth.com falls within the range of its competitors, while its conversion rate is higher than ZappBug and on par with Safer Brand, but lower than Dr. Killigan's. Overall, diatomaceousearth.com holds its own in the market, demonstrating solid performance metrics when compared to its competitors in the pest control industry.

zappbug.com screenshot
#1 zappbug.com
30.6K
Revenue
15.8K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
drkilligans.com screenshot
#2 drkilligans.com
94.4K
Revenue
66.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
saferbrand.com screenshot
#3 saferbrand.com
84.4K
Revenue
47K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In September large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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