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Dec 2025
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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37.5K
Revenue
Dec 25
13.7K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com's monthly revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced decline of 15%, compared to the preceding three months.

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diatomaceousearth.com revenue decline for last six months
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OVERVIEW
In December 2025, diatomaceousearth.com generated $37,523 in online sales, significantly below the health industry's median of $97,286, with sessions totaling 13,696, compared to the median of 27,706. Its conversion rate of 3.50-4.00% is slightly below the high benchmark of 5.42%, while its average order value (AOV) ranges between $50-75, nearing the low end of the health sector's AOV spectrum, which peaks at $363. In contrast, the largest competitor, walgreens.com, achieved a staggering $134,927,102 in revenue and 74,557,289 sessions, highlighting the competitive landscape of the industry.
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diatomaceousearth.com competitors

In December 2025, diatomaceousearth.com generated $37,523 in revenue from 513 transactions and 13,696 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 3.50-4.00%. In comparison, its competitors had varying performances. zappbug.com had revenue of $21,398 from 48 transactions and 11,377 sessions, with an AOV of $425-450 and a low conversion rate of 0.00-0.50%. drkilligans.com outperformed with $86,286 in revenue from 696 transactions and 55,772 sessions, AOV between $100-125, and a conversion rate of 1.00-1.50%. saferbrand.com also had strong numbers with $73,425 in revenue from 498 transactions and 34,507 sessions, AOV between $125-150, and a conversion rate of 1.00-1.50%. Overall, diatomaceousearth.com fell in the middle in terms of revenue and sessions but had a higher conversion rate than its competitors.

zappbug.com screenshot
#1 zappbug.com
21.4K
Revenue
11.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
drkilligans.com screenshot
#2 drkilligans.com
86.3K
Revenue
55.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
saferbrand.com screenshot
#3 saferbrand.com
73.4K
Revenue
34.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In December large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In December large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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