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Jul 2026
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Home/Insights/Retailers/diatomaceousearth.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for diatomaceousearth.comdiatomaceousearth.com

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120.1K
Revenue
Jul 26
33.3K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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As the largest online seller of diatomaceous earth and the only brand to be an official supplement, we provide DE you can trust

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diatomaceousearth.com Annual Revenue and Growth

diatomaceousearth.com's annual sales on its online store amounted to $498.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$498.9K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
diatomaceousearth.com revenue by year

diatomaceousearth.com's monthly revenueOVER TIME
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Over the past three months, diatomaceousearth.com revenue has experienced growth of 102%, compared to the preceding three months.

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diatomaceousearth.com revenue growth for last six months
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OVERVIEW
diatomaceousearth.com generated $120,000 in revenue from online sales in July 2026, outperforming a typical health store's $78,700 monthly revenue. The website achieved a conversion rate of 2.50-3.00%, which falls within the typical health store range of 1.28% to 5.3%. With an average order value (AOV) of $100-125, diatomaceousearth.com sits comfortably within the typical health store AOV range of $56 to $357. The site attracted 33,300 sessions, exceeding a typical health store's 21,600 sessions per month, while walgreens.com remains the most-visited with 64.2 million sessions.
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diatomaceousearth.com competitors

In July 2026, diatomaceousearth.com leads its competitors in transactions, achieving 982 compared to saferbrand.com's 909 and drkilligans.com’s 570. However, in terms of revenue, diatomaceousearth.com ranks second with $120,000, trailing saferbrand.com by $18,000. The average order value for diatomaceousearth.com falls between $100-125, while drkilligans.com shows a slightly higher AOV at $125-150. When it comes to conversion rates, diatomaceousearth.com stands out with a rate of 2.50-3.00%, outperforming drkilligans.com, which has a conversion rate of 1.00-1.50%, but not saferbrand.com. Additionally, diatomaceousearth.com faces challenges in sessions, ranking third with 33,300, significantly trailing saferbrand.com by 27,600 sessions. Overall, while diatomaceousearth.com excels in transactions, it has room for improvement in revenue and session metrics.

drkilligans.com screenshot
#1 drkilligans.com
77.2K
Revenue
46.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
saferbrand.com screenshot
#2 saferbrand.com
137.7K
Revenue
60.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
diatomaceousearth.com vs top market performers
diatomaceousearth.com
top retailers
conversion rate vs average order value for diatomaceousearth.com and its competitors
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Revenue share by device at diatomaceousearth.com

In July large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In July large majority of sales on diatomaceousearth.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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diatomaceousearth.com channels

Identify top traffic channels that drive growth for diatomaceousearth.comand discover how performance of traffic channels has changed over time.

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diatomaceousearth.com Google Ads spend

Evaluate diatomaceousearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diatomaceousearth.com devices

Review diatomaceousearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diatomaceousearth.com top markets

Explore diatomaceousearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diatomaceousearth.com country & global rank

Assess the ranking of diatomaceousearth.com among other retailers within its primary country and worldwide.

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