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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for datona.dedatona.de

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150.3K
Revenue
Dec 25
25.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Datona.de is an online platform that offers a wide range of products for automotive, motorcycle, and workshop enthusiasts. It sells tools, equipment, accessories, and supplies necessary for various repair, maintenance, and DIY projects. The website provides a convenient shopping experience and aims to cater to the needs of professionals and hobbyists alike.

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datona.de Annual Revenue and Growth

datona.de's annual sales on its online store amounted to $2.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
datona.de revenue by year

datona.de's monthly revenueOVER TIME
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Over the past three months, datona.de revenue has experienced growth of 17%, compared to the preceding three months.

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datona.de revenue growth for last six months
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OVERVIEW
In December 2025, datona.de, operating in the vehicles sector, generated $150,269 in online sales, surpassing the median of $133,941, with a conversion rate ranging between 0.50-1.00%, lower than the industry high of 2.86%. The average order value (AOV) was $575-600, which is below the sector's high of $909, and it recorded 25,317 sessions, significantly trailing the median of 44,141 and the leader carparts.com with 9,729,804 sessions.
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datona.de competitors

In December 2025, datona.de generated a revenue of $150,269 from 254 transactions and 25,317 sessions with an average order value (AOV) ranging from $575 to $600, resulting in a conversion rate of 0.50% to 1.00%. Compared to its competitors, twinbusch.de leads in revenue with $953,179, followed by motea.com with $1,626,123. However, datona.de has a higher conversion rate than twinbusch.de and airpress.de, even though their revenue and transactions are lower. autoteile-werkzeuge.de has a higher AOV than datona.de, but lower revenue and conversion rate. baumarktplus.de has similar revenue and AOV to datona.de, but a slightly higher conversion rate. Overall, datona.de may have lower revenue compared to some competitors, but it excels in conversion rate and holds its ground in AOV.

twinbusch.de screenshot
#1 twinbusch.de
953.2K
Revenue
97.4K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
autoteile-werkzeuge.de screenshot
#2 autoteile-werkzeuge.de
75.5K
Revenue
19.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
baumarktplus.de screenshot
#3 baumarktplus.de
129.2K
Revenue
34.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
motea.com screenshot
#4 motea.com
1.6M
Revenue
960.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
airpress.de screenshot
#5 airpress.de
76.7K
Revenue
13.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
datona.de vs top market performers
datona.de
top retailers
conversion rate vs average order value for datona.de and its competitors
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Revenue share by device at datona.de

In December large majority of sales on datona.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on datona.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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datona.de channels

Identify top traffic channels that drive growth for datona.deand discover how performance of traffic channels has changed over time.

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datona.de Google Ads spend

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datona.de devices

Review datona.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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datona.de top markets

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datona.de country & global rank

Assess the ranking of datona.de among other retailers within its primary country and worldwide.

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