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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for datona.dedatona.de

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145.1K
Revenue
Sep 25
23.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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Datona.de is an online platform that offers a wide range of products for automotive, motorcycle, and workshop enthusiasts. It sells tools, equipment, accessories, and supplies necessary for various repair, maintenance, and DIY projects. The website provides a convenient shopping experience and aims to cater to the needs of professionals and hobbyists alike.

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datona.de Annual Revenue and Growth

datona.de's annual sales on its online store amounted to $2.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
datona.de revenue by year

datona.de's monthly revenueOVER TIME
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Over the past three months, datona.de revenue has experienced decline of 7%, compared to the preceding three months.

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datona.de revenue decline for last six months
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OVERVIEW
In September 2025, datona.de, operating in the vehicles sector, generated $145,083 in online sales, surpassing the median revenue of $121,623. With a conversion rate ranging from 0.50-1.00%, it remains below the high benchmark of 2.61% and above the low of 0.39%. The average order value (AOV) was between $625-650, lower than the high AOV of $923 but significantly higher than the low of $112. The site recorded 23,290 sessions, well below the median of 40,443 in the industry and far from the leader carparts.com, which saw 7,847,521 sessions.
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datona.de competitors

In September 2025, datona.de generated a revenue of 145,083 with 231 transactions and 23,290 sessions. Its average order value (AOV) ranged between 625-650, and the conversion rate was between 0.50-1.00. Comparatively, twinbusch.de outperformed datona.de with a revenue of 702,810 from 532 transactions and 72,116 sessions, boasting a higher AOV of 1300-1325. autoteile-werkzeuge.de had lower revenue at 27,270 but a higher conversion rate of 2.00-2.50. baumarktplus.de achieved a revenue of 148,761 with 794 transactions and 39,489 sessions, similar to datona.de in terms of AOV and conversion rate. motea.com excelled with a revenue of 1,819,836 and a high number of transactions and sessions, albeit with a lower AOV. airpress.de fell below datona.de in terms of revenue, transactions, and AOV, despite a similar conversion rate.

twinbusch.de screenshot
#1 twinbusch.de
702.8K
Revenue
72.1K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
autoteile-werkzeuge.de screenshot
#2 autoteile-werkzeuge.de
27.3K
Revenue
6.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
baumarktplus.de screenshot
#3 baumarktplus.de
148.8K
Revenue
39.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
motea.com screenshot
#4 motea.com
1.8M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
airpress.de screenshot
#5 airpress.de
69.1K
Revenue
11.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
datona.de vs top market performers
datona.de
top retailers
conversion rate vs average order value for datona.de and its competitors
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Revenue share by device at datona.de

In September large majority of sales on datona.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on datona.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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datona.de channels

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datona.de Google Ads spend

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datona.de devices

Review datona.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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datona.de top markets

Explore datona.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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datona.de country & global rank

Assess the ranking of datona.de among other retailers within its primary country and worldwide.

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