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Nov 2025
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Home/Insights/Retailers/current-usa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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39.3K
Revenue
Nov 25
5.2K
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Current-usa.com is a website that offers a range of products for aquarium enthusiasts. They have a variety of lighting, pumps, filters, and other accessories available for purchase. Additionally, they provide information and resources to help customers enhance their aquatic environments.

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current-usa.com Annual Revenue and Growth

current-usa.com's annual sales on its online store amounted to $577.1K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$577.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
current-usa.com revenue by year

current-usa.com's monthly revenueOVER TIME
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Over the past three months, current-usa.com revenue has experienced decline of 0.74%, compared to the preceding three months.

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current-usa.com revenue decline for last six months
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OVERVIEW
In November 2025, current-usa.com, operating in the PETS sector, generated online sales of $39,311, significantly below the median of $71,304, while facing competition from the largest player, bulkreefsupply.com, at $2,634,991. The site achieved a conversion rate of 4.50-5.00%, just shy of the high of 5.42%. Its average order value (AOV) ranged from $150-175, below the sector's high of $273, with sessions totaling 5,210, considerably less than the median of 18,715 and the leader aquariumcoop.com’s 793,042 sessions, indicating areas for potential growth and increased engagement.
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current-usa.com competitors

In November 2025, when comparing current-usa.com to its competitors marineandreef.com and bulkreefsupply.com, it is evident that current-usa.com falls behind in terms of revenue, transactions, and sessions. current-usa.com generated $39,311 in revenue from 257 transactions and 5,210 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 4.50-5.00%. In contrast, marineandreef.com generated $99,974 in revenue from 458 transactions and 17,890 sessions, with an AOV of $200-225 and a conversion rate of 2.50-3.00%. bulkreefsupply.com performed even better with $2,634,991 in revenue from 12,805 transactions and 576,113 sessions, also boasting an AOV of $200-225 but with a slightly lower conversion rate of 2.00-2.50%. Overall, current-usa.com lags behind its competitors in terms of key performance metrics in the marine and reef industry.

marineandreef.com screenshot
#1 marineandreef.com
100K
Revenue
17.9K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bulkreefsupply.com screenshot
#2 bulkreefsupply.com
2.6M
Revenue
576.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
current-usa.com vs top market performers
current-usa.com
top retailers
conversion rate vs average order value for current-usa.com and its competitors
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Revenue share by device at current-usa.com

In November large majority of sales on current-usa.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In November large majority of sales on current-usa.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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current-usa.com channels

Identify top traffic channels that drive growth for current-usa.comand discover how performance of traffic channels has changed over time.

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current-usa.com Google Ads spend

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current-usa.com devices

Review current-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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current-usa.com top markets

Explore current-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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current-usa.com country & global rank

Assess the ranking of current-usa.com among other retailers within its primary country and worldwide.

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