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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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17.9K
Revenue
Apr 26
55.1K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$225-250
AOV
Apr 26
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crucial.de Annual Revenue and Growth

crucial.de's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
crucial.de revenue by year

crucial.de's monthly revenueOVER TIME
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Over the past three months, crucial.de revenue has experienced decline of 79%, compared to the preceding three months.

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crucial.de revenue decline for last six months
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OVERVIEW
In April 2026, crucial.de, operating in the computer hardware sector, generated $17,852 in online sales, significantly below the industry median of $138,046 and far from the leading competitor, dell.com, at $116,318,429. The site's conversion rate ranged between 0.00-0.50%, well below the high benchmark of 2.95%. With an average order value (AOV) between $225-250, crucial.de is also below the industry high of $943, and it recorded 55,100 sessions, surpassing the median of 36,026 yet dwarfed by lenovo.com’s 39,283,179 sessions, indicating challenges in sales efficiency and visibility.
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crucial.de competitors

In April 2026, crucial.de reported a revenue of $17,852 from 74 transactions across 55,100 sessions, yielding an AOV of $225-250 and a conversion rate between 0.00-0.50%. In comparison, competitors such as esm-computer.de and speicher.de significantly outperformed crucial.de, with revenues of $65,350 and $55,066 respectively, indicating a stronger market presence. Notably, computeruniverse.net garnered a staggering $1,628,890, with 6,305 transactions, and a comparable AOV of $250-275. Meanwhile, notebooksbilliger.de excelled with $18,550,791 in revenue and an impressive conversion rate of 2.00-2.50%. Lastly, dell.com dominated the sector with revenues of $116,318,429, despite its higher AOV of $1100-1125 and low conversion rate. Collectively, these figures illustrate crucial.de's challenges in gaining competitive traction within this dynamic market.

esm-computer.de screenshot
#1 esm-computer.de
65.3K
Revenue
115.4K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
speicher.de screenshot
#2 speicher.de
55.1K
Revenue
38.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
computeruniverse.net screenshot
#3 computeruniverse.net
1.6M
Revenue
666K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
notebooksbilliger.de screenshot
#4 notebooksbilliger.de
18.6M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
dell.com screenshot
#5 dell.com
116.3M
Revenue
27.5M
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
crucial.de vs top market performers
crucial.de
top retailers
conversion rate vs average order value for crucial.de and its competitors
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Revenue share by device at crucial.de

In April large majority of sales on crucial.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on crucial.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crucial.de channels

Identify top traffic channels that drive growth for crucial.deand discover how performance of traffic channels has changed over time.

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crucial.de Google Ads spend

Evaluate crucial.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crucial.de devices

Review crucial.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crucial.de top markets

Explore crucial.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crucial.de country & global rank

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