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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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34.4K
Revenue
May 26
58.4K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$275-300
AOV
May 26
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crucial.de Annual Revenue and Growth

crucial.de's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
crucial.de revenue by year

crucial.de's monthly revenueOVER TIME
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Over the past three months, crucial.de revenue has experienced decline of 72%, compared to the preceding three months.

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crucial.de revenue decline for last six months
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OVERVIEW
In May 2026, crucial.de generated $34,439 in online sales, significantly below the industry median of $149,148, with a low conversion rate ranging between 0.00-0.50%, while the industry average is 3.56%. Their average order value (AOV) stood at $275-300, well under the high AOV of $909 seen in the sector. With 58,350 sessions, crucial.de surpassed the median of 30,867 but lagged behind market leaders like dell.com, which reported $159,965,038 in sales, highlighting crucial.de's need for performance improvements to compete effectively in the computers and technology market.
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crucial.de competitors

In May 2026, crucial.de reported revenue of $34,439 from 116 transactions across 58,350 sessions, with a conversion rate of 0.00-0.50%. In comparison, esm-computer.de generated $59,734 with 204 transactions and a similar conversion rate. speicher.de outperformed both with $65,524 in revenue from 276 transactions, boasting a higher conversion rate of 0.50-1.00%. Meanwhile, computeruniverse.net achieved significant success with $1,445,923 in revenue and a conversion rate of 1.00-1.50%, while notebooksbilliger.de dominated with $16,024,924 and a conversion rate of 1.50-2.00%. The leading player, dell.com, generated an impressive $159,965,038 from 138,112 transactions, with a conversion rate of 0.50-1.00%. Overall, crucial.de trails behind its competitors, highlighting the competitive nature of the market.

esm-computer.de screenshot
#1 esm-computer.de
59.7K
Revenue
92.3K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
speicher.de screenshot
#2 speicher.de
65.5K
Revenue
38.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
computeruniverse.net screenshot
#3 computeruniverse.net
1.4M
Revenue
559.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
notebooksbilliger.de screenshot
#4 notebooksbilliger.de
16M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
dell.com screenshot
#5 dell.com
160M
Revenue
26.5M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
crucial.de vs top market performers
crucial.de
top retailers
conversion rate vs average order value for crucial.de and its competitors
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Revenue share by device at crucial.de

In May large majority of sales on crucial.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on crucial.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crucial.de channels

Identify top traffic channels that drive growth for crucial.deand discover how performance of traffic channels has changed over time.

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crucial.de Google Ads spend

Evaluate crucial.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crucial.de devices

Review crucial.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crucial.de top markets

Explore crucial.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crucial.de country & global rank

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