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Dec 2025
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Home/Insights/Retailers/criterion.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.5M
Revenue
Dec 25
2.1M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: TV MOVIES AND STREAMING

Criterion.com is an online platform known internationally for its collection of classic and contemporary films. Offering a vast catalog of DVDs, Blu-rays, and digital downloads, the website aims to preserve and promote exceptional cinema. Their extensive collection includes meticulously restored versions of acclaimed movies from diverse genres and eras.

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criterion.com Annual Revenue and Growth

criterion.com's annual sales on its online store amounted to $73.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$73.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
criterion.com revenue by year

criterion.com's monthly revenueOVER TIME
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Over the past three months, criterion.com revenue has experienced growth of 29%, compared to the preceding three months.

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criterion.com revenue growth for last six months
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OVERVIEW
In December 2025, criterion.com achieved online sales revenue of $7,519,307, significantly exceeding the industry median of $92,955 in the TV MOVIES AND STREAMING category, although it falls short of cdbaby.com's leading $14,141,975. The site's conversion rate ranged from 3.00% to 3.50%, just below the high industry standard of 4.3%. With an average order value (AOV) of $100-125, criterion.com remained competitive yet below the high benchmark of $161. Impressively, it recorded 2,086,962 sessions, matching the highest in its category, while the median stood at only 48,670, highlighting its strong user engagement.
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criterion.com competitors

In December 2025, criterion.com outperformed its competitor diabolikdvd.com in terms of revenue, with criterion.com generating $7,519,307 compared to diabolikdvd.com's $1,284,764. criterion.com also had a higher number of transactions with 63,862, compared to diabolikdvd.com's 6,497. In terms of sessions, criterion.com had 2,086,962 sessions while diabolikdvd.com had 346,413 sessions. However, diabolikdvd.com had a higher average order value (AOV) ranging from $175-200 compared to criterion.com's AOV of $100-125. Additionally, diabolikdvd.com had a lower conversion rate of 1.50-2.00% compared to criterion.com's conversion rate of 3.00-3.50%. Overall, criterion.com demonstrated stronger performance across various metrics compared to its competitor diabolikdvd.com in December 2025.

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#1 diabolikdvd.com
1.3M
Revenue
346.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
criterion.com vs top market performers
criterion.com
top retailers
conversion rate vs average order value for criterion.com and its competitors
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Revenue share by device at criterion.com

In December large majority of sales on criterion.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on criterion.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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criterion.com channels

Identify top traffic channels that drive growth for criterion.comand discover how performance of traffic channels has changed over time.

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criterion.com Google Ads spend

Evaluate criterion.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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criterion.com devices

Review criterion.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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criterion.com top markets

Explore criterion.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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criterion.com country & global rank

Assess the ranking of criterion.com among other retailers within its primary country and worldwide.

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