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Nov 2025
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Home/Insights/Retailers/criterion.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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7M
Revenue
Nov 25
1.8M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: TV MOVIES AND STREAMING

Criterion.com is an online platform known internationally for its collection of classic and contemporary films. Offering a vast catalog of DVDs, Blu-rays, and digital downloads, the website aims to preserve and promote exceptional cinema. Their extensive collection includes meticulously restored versions of acclaimed movies from diverse genres and eras.

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criterion.com Annual Revenue and Growth

criterion.com's annual sales on its online store amounted to $73.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$73.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
criterion.com revenue by year

criterion.com's monthly revenueOVER TIME
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Over the past three months, criterion.com revenue has experienced growth of 9.9%, compared to the preceding three months.

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criterion.com revenue growth for last six months
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OVERVIEW
In November 2025, criterion.com generated impressive online sales of $7,013,742, significantly exceeding the TV MOVIES AND STREAMING median of $70,395, while also leading the category with sessions at 1,825,256. Their conversion rate of 3.00-3.50% falls slightly below the high of 4.38%, with an average order value (AOV) ranging between $100-125, below the sector's peak of $171. As the largest online store in their niche, criterion.com clearly stands out in both revenue and traffic, underscoring its strong market position within the arts and entertainment domain.
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criterion.com competitors

In November 2025, criterion.com outperformed its competitor diabolikdvd.com in terms of revenue, transactions, sessions, and conversion rate. criterion.com generated $7,013,742 in revenue from 57,906 transactions and 1,825,256 sessions with a conversion rate of 3.00-3.50%. In comparison, diabolikdvd.com had a revenue of $1,306,826 from 6,508 transactions and 307,771 sessions with a lower conversion rate of 2.00-2.50%. Despite criterion.com having a lower Average Order Value (AOV) of $100-125 compared to diabolikdvd.com's AOV of $200-225, criterion.com still managed to attract more customers and convert them at a higher rate, indicating a more effective overall performance in the online market.

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#1 diabolikdvd.com
1.3M
Revenue
307.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
criterion.com vs top market performers
criterion.com
top retailers
conversion rate vs average order value for criterion.com and its competitors
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Revenue share by device at criterion.com

In November large majority of sales on criterion.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on criterion.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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criterion.com channels

Identify top traffic channels that drive growth for criterion.comand discover how performance of traffic channels has changed over time.

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criterion.com Google Ads spend

Evaluate criterion.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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criterion.com devices

Review criterion.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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criterion.com top markets

Explore criterion.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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criterion.com country & global rank

Assess the ranking of criterion.com among other retailers within its primary country and worldwide.

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