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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.3M
Revenue
Sep 25
1.5M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: TV MOVIES AND STREAMING

Criterion.com is an online platform known internationally for its collection of classic and contemporary films. Offering a vast catalog of DVDs, Blu-rays, and digital downloads, the website aims to preserve and promote exceptional cinema. Their extensive collection includes meticulously restored versions of acclaimed movies from diverse genres and eras.

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criterion.com Annual Revenue and Growth

criterion.com's annual sales on its online store amounted to $73.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$73.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
criterion.com revenue by year

criterion.com's monthly revenueOVER TIME
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Over the past three months, criterion.com revenue has experienced decline of 5%, compared to the preceding three months.

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criterion.com revenue decline for last six months
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OVERVIEW
In September 2025, criterion.com achieved impressive performance metrics in the TV MOVIES AND STREAMING sector, generating $5,347,817 in online sales, significantly surpassing the median revenue of $77,512, while the industry leader, cdbaby.com, reached $13,725,810. The site maintained a conversion rate of 3.00-3.50%, below the high benchmark of 4.18%, with an average order value (AOV) ranging from $100 to $125, compared to the high of $163 in the industry. Notably, criterion.com recorded 1,474,409 sessions, leading the category, whereas the median sessions stood at just 50,175, highlighting its strong market presence.
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criterion.com competitors

In September 2025, criterion.com outperforms its competitor diabolikdvd.com in terms of revenue, transactions, and sessions. criterion.com has a revenue of $5,347,817 compared to diabolikdvd.com's revenue of $1,237,744. criterion.com also has significantly more transactions at 46,517, compared to diabolikdvd.com's 6,206. In terms of sessions, criterion.com has 1,474,409 sessions, while diabolikdvd.com only has 310,255 sessions. However, diabolikdvd.com has a higher average order value (AOV) ranging from $175-$200, compared to criterion.com's AOV of $100-$125. Despite this, criterion.com maintains a higher conversion rate at 3.00-3.50%, whereas diabolikdvd.com has a conversion rate of 1.50-2.00%. Overall, criterion.com showcases stronger performance across these metrics in comparison to diabolikdvd.com.

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#1 diabolikdvd.com
1.2M
Revenue
310.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
criterion.com vs top market performers
criterion.com
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conversion rate vs average order value for criterion.com and its competitors
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Revenue share by device at criterion.com

In September large majority of sales on criterion.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on criterion.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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criterion.com channels

Identify top traffic channels that drive growth for criterion.comand discover how performance of traffic channels has changed over time.

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criterion.com Google Ads spend

Evaluate criterion.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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criterion.com devices

Review criterion.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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criterion.com top markets

Explore criterion.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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criterion.com country & global rank

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