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Oct 2025
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Home/Insights/Retailers/criterion.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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9M
Revenue
Oct 25
2.1M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: TV MOVIES AND STREAMING

Criterion.com is an online platform known internationally for its collection of classic and contemporary films. Offering a vast catalog of DVDs, Blu-rays, and digital downloads, the website aims to preserve and promote exceptional cinema. Their extensive collection includes meticulously restored versions of acclaimed movies from diverse genres and eras.

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criterion.com Annual Revenue and Growth

criterion.com's annual sales on its online store amounted to $73.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$73.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
criterion.com revenue by year

criterion.com's monthly revenueOVER TIME
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Over the past three months, criterion.com revenue has experienced growth of 0.72%, compared to the preceding three months.

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criterion.com revenue growth for last six months
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OVERVIEW
In October 2025, criterion.com achieved impressive performance metrics within the TV MOVIES AND STREAMING industry, generating online sales revenue of $8,952,699, significantly exceeding the median of $76,692, although trailing behind the largest competitor, cdbaby.com at $13,451,284; the site's conversion rate ranged from 3.00-3.50%, below the industry high of 4.25%, while the average order value (AOV) was between $125-150, lower than the industry high of $167, with a remarkable 2,083,746 sessions, substantially surpassing the median of 39,229 in the category, showcasing strong user engagement.
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criterion.com competitors

In October 2025, criterion.com outperforms its competitor diabolikdvd.com in terms of revenue, with criterion.com generating $8,952,699 compared to diabolikdvd.com's $1,210,522. criterion.com also has a higher number of transactions at 70,600 versus diabolikdvd.com's 6,194. However, diabolikdvd.com has a higher average order value (AOV) range of $175-200 compared to criterion.com's $125-150. In terms of sessions, criterion.com has significantly more with 2,083,746 compared to diabolikdvd.com's 307,771. Additionally, criterion.com boasts a higher conversion rate range of 3.00-3.50% while diabolikdvd.com lags behind at 2.00-2.50%. Overall, criterion.com demonstrates superior performance across various metrics when compared to diabolikdvd.com in October 2025.

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#1 diabolikdvd.com
1.2M
Revenue
307.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
criterion.com vs top market performers
criterion.com
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conversion rate vs average order value for criterion.com and its competitors
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Revenue share by device at criterion.com

In October large majority of sales on criterion.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on criterion.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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criterion.com channels

Identify top traffic channels that drive growth for criterion.comand discover how performance of traffic channels has changed over time.

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criterion.com Google Ads spend

Evaluate criterion.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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criterion.com devices

Review criterion.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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criterion.com top markets

Explore criterion.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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criterion.com country & global rank

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