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Sep 2025
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Home/Insights/Retailers/craftstash.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for craftstash.co.ukcraftstash.co.uk

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32.6K
Revenue
Sep 25
7.8K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Craftstash.co.uk is an online platform that offers a wide range of crafting supplies. The website sells various products such as paper packs, embellishments, stamps, stencils, and more. They provide customers with a convenient way to access quality crafting materials to explore and pursue their creative projects.

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craftstash.co.uk Annual Revenue and Growth

craftstash.co.uk's annual sales on its online store amounted to $2.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
craftstash.co.uk revenue by year

craftstash.co.uk's monthly revenueOVER TIME
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Over the past three months, craftstash.co.uk revenue has experienced decline of 62%, compared to the preceding three months.

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craftstash.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, craftstash.co.uk generated $32,640 in online sales, significantly below the home and garden median of $113,901, with sessions totaling 7,756, far less than the median of 32,433. Its conversion rate ranged from 3.00-3.50%, just slightly above the high benchmark of 3.36%. The average order value (AOV) was between $125-150, notably below the high of $677. Despite being part of a competitive market dominated by homedepot.com, which reported a staggering revenue of $1,279,366,314, craftstash.co.uk shows a promising conversion performance amid challenges.
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craftstash.co.uk competitors

In September 2025, craftstash.co.uk lagged behind its competitors in terms of revenue, with only £32,640 compared to scrapbook.com's £2,634,793 and cricut.com's impressive £13,829,447. crafterscompanion.co.uk and hunkydorycrafts.co.uk also outperformed Craftstash in revenue, with £149,817 and £257,012 respectively. However, Craftstash had a higher average order value (AOV) than crafterscompanion.co.uk and hunkydorycrafts.co.uk, ranging from £125-150 compared to their £100-125 and £50-75 AOV. In terms of conversion rate, Craftstash fell within the middle range at 3.00-3.50%, similar to scrapbook.com, while hunkydorycrafts.co.uk had the highest conversion rate at 5.50-6.00%. Despite facing tough competition from larger players like cricut.com, Craftstash managed to hold its own in AOV and conversion rate.

crafterscompanion.co.uk screenshot
#1 crafterscompanion.co.uk
149.8K
Revenue
54.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
hunkydorycrafts.co.uk screenshot
#2 hunkydorycrafts.co.uk
257K
Revenue
64.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
scrapbook.com screenshot
#3 scrapbook.com
2.6M
Revenue
985.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cricut.com screenshot
#4 cricut.com
13.8M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
altenew.com screenshot
#5 altenew.com
245K
Revenue
180K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
craftstash.co.uk vs top market performers
craftstash.co.uk
top retailers
conversion rate vs average order value for craftstash.co.uk and its competitors
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Revenue share by device at craftstash.co.uk

In September large majority of sales on craftstash.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on craftstash.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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craftstash.co.uk channels

Identify top traffic channels that drive growth for craftstash.co.ukand discover how performance of traffic channels has changed over time.

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craftstash.co.uk Google Ads spend

Evaluate craftstash.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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craftstash.co.uk devices

Review craftstash.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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craftstash.co.uk top markets

Explore craftstash.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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craftstash.co.uk country & global rank

Assess the ranking of craftstash.co.uk among other retailers within its primary country and worldwide.

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