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Oct 2025
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Home/Insights/Retailers/cocoatown.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10.9K
Revenue
Oct 25
3.3K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Cocoatown.com is an online platform offering products related to cocoa processing. The website offers a range of machines and equipment designed for small-scale chocolate manufacturers, home chocolatiers, and cacao enthusiasts. They specialize in tools like melangers and grinders, providing essential tools for cocoa bean processing and chocolate production.

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cocoatown.com Annual Revenue and Growth

cocoatown.com's annual sales on its online store amounted to $217K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$217K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cocoatown.com revenue by year

cocoatown.com's monthly revenueOVER TIME
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Over the past three months, cocoatown.com revenue has experienced decline of 11%, compared to the preceding three months.

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cocoatown.com revenue decline for last six months
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OVERVIEW
In October 2025, cocoatown.com, operating in the food_and_drink sector, generated $10,879 in online sales, significantly lower than the median revenue of $49,912. Its conversion rate ranged between 0.50-1.00%, far below the high of 5.16% seen in the industry. With an Average Order Value (AOV) of $450-475, cocoatown's AOV exceeds the industry low of $54 but remains below the high of $334. The website attracted 3,314 sessions, starkly lower than the median of 14,922 and the leading site, nespresso.com, which recorded an impressive 15,877,344 sessions.
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cocoatown.com competitors

In October 2025, when comparing cocoatown.com to its competitors, it is clear that Cocoatown falls behind in terms of revenue and transactions. Cocoatown generated $10,879 in revenue from 23 transactions and 3,314 sessions, with an average order value (AOV) ranging from $450-475 and a conversion rate of 0.50-1.00. In comparison, melangers.com outperformed Cocoatown with $36,727 in revenue from 185 transactions and 5,570 sessions, boasting an AOV of $175-200 and a conversion rate of 3.00-3.50. Meanwhile, indichocolate.com also surpassed Cocoatown with $10,904 in revenue from 82 transactions and 3,068 sessions, featuring an AOV of $125-150 and a conversion rate of 2.50-3.00. This data indicates that Cocoatown may need to reassess its strategies to remain competitive in the industry.

melangers.com screenshot
#1 melangers.com
36.7K
Revenue
5.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
indichocolate.com screenshot
#2 indichocolate.com
10.9K
Revenue
3.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cocoatown.com vs top market performers
cocoatown.com
top retailers
conversion rate vs average order value for cocoatown.com and its competitors
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Revenue share by device at cocoatown.com

In October large majority of sales on cocoatown.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on cocoatown.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cocoatown.com channels

Identify top traffic channels that drive growth for cocoatown.comand discover how performance of traffic channels has changed over time.

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cocoatown.com Google Ads spend

Evaluate cocoatown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cocoatown.com devices

Review cocoatown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cocoatown.com top markets

Explore cocoatown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cocoatown.com country & global rank

Assess the ranking of cocoatown.com among other retailers within its primary country and worldwide.

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