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Sep 2025
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Home/Insights/Retailers/cloakbrand.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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47.2K
Revenue
Sep 25
101.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Cloakbrand.com is a website offering a diverse range of apparel items for sale. Their product lineup includes clothing for both men and women, such as t-shirts, hoodies, sweatpants, and accessories like hats and bags. The website provides an online platform for customers to browse and purchase various fashion items.

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cloakbrand.com Annual Revenue and Growth

cloakbrand.com's annual sales on its online store amounted to $2.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cloakbrand.com revenue by year

cloakbrand.com's monthly revenueOVER TIME
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Over the past three months, cloakbrand.com revenue has experienced decline of 44%, compared to the preceding three months.

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cloakbrand.com revenue decline for last six months
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OVERVIEW
In September 2025, cloakbrand.com, operating in the games and video game consoles and accessories industry, generated $47,247 in online sales, significantly below the median revenue of $90,396, with the top competitor, nintendo.com, earning over $171 million. Its conversion rate ranged from 0.00% to 0.50%, far below the industry average of 3.74%. The average order value (AOV) stood between $150 and $175, lower than the high end of $454. The site recorded 101,103 sessions, outpacing the median of 45,137, but lagging behind nintendo.com's impressive 59 million sessions.
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cloakbrand.com competitors

In September 2025, cloakbrand.com outperforms its competitors in terms of revenue, with $47,247 compared to prairieunderground.com's $33,390 and showponyboutique.com's $5,021. cloakbrand.com also leads in the number of transactions with 305, while prairieunderground.com has 104 and showponyboutique.com has 50. Additionally, cloakbrand.com has the highest number of sessions with 101,103, surpassing prairieunderground.com's 5,817 and showponyboutique.com's 2,702. However, in terms of average order value (AOV), prairieunderground.com has the highest range at $300-325, followed by cloakbrand.com at $150-175, and showponyboutique.com at $100-125. In conversion rates, prairieunderground.com and showponyboutique.com both have higher rates of 1.50-2.00 compared to cloakbrand.com's 0.00-0.50. Overall, while cloakbrand.com excels in revenue, transactions, and sessions, it lags behind in AOV and conversion rates compared to its competitors.

prairieunderground.com screenshot
#1 prairieunderground.com
33.4K
Revenue
5.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
showponyboutique.com screenshot
#2 showponyboutique.com
5K
Revenue
2.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cloakbrand.com vs top market performers
cloakbrand.com
top retailers
conversion rate vs average order value for cloakbrand.com and its competitors
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Revenue share by device at cloakbrand.com

In September large majority of sales on cloakbrand.com, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.

In September large majority of sales on cloakbrand.com, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.
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cloakbrand.com channels

Identify top traffic channels that drive growth for cloakbrand.comand discover how performance of traffic channels has changed over time.

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cloakbrand.com Google Ads spend

Evaluate cloakbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cloakbrand.com devices

Review cloakbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cloakbrand.com top markets

Explore cloakbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cloakbrand.com country & global rank

Assess the ranking of cloakbrand.com among other retailers within its primary country and worldwide.

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