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Oct 2025
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Home/Insights/Retailers/cloakbrand.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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64.2K
Revenue
Oct 25
104.3K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Cloakbrand.com is a website offering a diverse range of apparel items for sale. Their product lineup includes clothing for both men and women, such as t-shirts, hoodies, sweatpants, and accessories like hats and bags. The website provides an online platform for customers to browse and purchase various fashion items.

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cloakbrand.com Annual Revenue and Growth

cloakbrand.com's annual sales on its online store amounted to $2.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cloakbrand.com revenue by year

cloakbrand.com's monthly revenueOVER TIME
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Over the past three months, cloakbrand.com revenue has experienced decline of 14%, compared to the preceding three months.

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cloakbrand.com revenue decline for last six months
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OVERVIEW
In October 2025, cloakbrand.com, operating in the games and video games consoles and accessories sector, generated $64,160 in online sales, falling short of the median revenue of $99,599, while sessions totaled 104,337, exceeding the median of 43,947. The site’s conversion rate ranged between 0.00-0.50%, significantly lower than the high benchmark of 3.8%, and its average order value (AOV) was between $150-175, well below the sector's high of $476. Comparatively, the dominant player, nintendo.com, reported astounding revenue of $211,820,897 and sessions of 60,665,990.
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cloakbrand.com competitors

In October 2025, cloakbrand.com outperformed its competitors prairieunderground.com and showponyboutique.com in terms of revenue, transactions, sessions, and conversion rate. cloakbrand.com generated a revenue of $64,160 from 394 transactions and 104,337 sessions with an average order value (AOV) ranging from $150 to $175 and a conversion rate between 0.00% and 0.50%. In comparison, prairieunderground.com had a revenue of $22,589 from 63 transactions and 3,631 sessions with an AOV between $350 and $375 and a conversion rate between 1.50% and 2.00%. showponyboutique.com lagged behind with a revenue of $2,643 from 24 transactions and 1,293 sessions, an AOV between $100 and $125, and a conversion rate between 1.50% and 2.00%. Overall, cloakbrand.com emerged as the top performer among the three competitors in various key metrics.

prairieunderground.com screenshot
#1 prairieunderground.com
22.6K
Revenue
3.6K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
showponyboutique.com screenshot
#2 showponyboutique.com
2.6K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cloakbrand.com vs top market performers
cloakbrand.com
top retailers
conversion rate vs average order value for cloakbrand.com and its competitors
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Revenue share by device at cloakbrand.com

In October large majority of sales on cloakbrand.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In October large majority of sales on cloakbrand.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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cloakbrand.com channels

Identify top traffic channels that drive growth for cloakbrand.comand discover how performance of traffic channels has changed over time.

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cloakbrand.com Google Ads spend

Evaluate cloakbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cloakbrand.com devices

Review cloakbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cloakbrand.com top markets

Explore cloakbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cloakbrand.com country & global rank

Assess the ranking of cloakbrand.com among other retailers within its primary country and worldwide.

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