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Sep 2025
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Home/Insights/Retailers/choosemuse.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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242.2K
Revenue
Sep 25
180.6K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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Choosemuse.com is a website offering wearable technology that assists in meditation and brainwave tracking. Their products include the Muse headband, helping individuals develop a focused meditation practice by providing real-time feedback on brain activity. They also offer meditation-based programs and resources to aid users in achieving mental clarity and calmness.

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choosemuse.com Annual Revenue and Growth

choosemuse.com's annual sales on its online store amounted to $6.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
choosemuse.com revenue by year

choosemuse.com's monthly revenueOVER TIME
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Over the past three months, choosemuse.com revenue has experienced decline of 13%, compared to the preceding three months.

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choosemuse.com revenue decline for last six months
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Top products on choosemuse.comby revenue

#1 Muse S Athena [Ships in 1 week]
$473.7
Price
$655.1K
Revenue
#2 Muse S Athena Premium Subscription Bundle
$518.9
Price
$640.8K
Revenue
#3 Muse 2
$249.5
Price
$142K
Revenue
#4 Muse 2 Premium Subscription Bundle
$294
Price
Revenue
#5 Muse Premium App Subscription
$95
Price
Revenue
#6 Auxiliary Electrode - USB-C
$50
Price
Revenue
#7 Muse S
$400
Price
Revenue
#8 Muse S Case (Bundled)
$30
Price
Revenue
#9 Muse S Additional Fabric Band
$80
Price
Revenue
#10 Muse 2 X Poosh
$250
Price
Revenue
#1 Muse S Athena [Ships in 1 week]
$473.7
Price
$655.1K
Revenue
#2 Muse S Athena Premium Subscription Bundle
$518.9
Price
$640.8K
Revenue
#3 Muse 2
$249.5
Price
$142K
Revenue
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OVERVIEW
In September 2025, choosemuse.com, operating in the HEALTH sector, generated $242,201 in online sales, significantly surpassing the median revenue of $27,611, though trailing the market leader, wpspublish.com, which achieved $3,365,206. The site experienced 180,560 sessions, well above the median of 10,122 but below wpspublish.com's 457,294. choosemuse.com’s conversion rate ranged from 0.00-0.50%, considerably lower than the healthy range of 1.38-4.14%. Additionally, the average order value (AOV) fell between $250-275, aligning with the upper tier of the market's AOV range, which spans from $61 to $275.
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choosemuse.com competitors

In September 2025, when comparing choosemuse.com to its competitors, it is evident that choosemuse.com outperforms hapbee.com in terms of revenue, with choosemuse.com bringing in $242,201 compared to hapbee.com's $61,171. However, hapbee.com has a higher conversion rate of 2.00-2.50% compared to choosemuse.com's 0.00-0.50%. When looking at caputron.com, choosemuse.com has a similar revenue of $242,201 to caputron.com's $152,676, but choosemuse.com has a lower number of transactions (887 compared to 592) and sessions (180,560 compared to 24,794). Additionally, caputron.com and choosemuse.com have the same AOV of $250-275 and the same conversion rate of 2.00-2.50%. Overall, while choosemuse.com may have higher revenue than hapbee.com and caputron.com, it lags behind in terms of transactions and sessions.

hapbee.com screenshot
#1 hapbee.com
61.2K
Revenue
25.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
caputron.com screenshot
#2 caputron.com
152.7K
Revenue
24.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
choosemuse.com vs top market performers
choosemuse.com
top retailers
conversion rate vs average order value for choosemuse.com and its competitors
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Revenue share by device at choosemuse.com

In September large majority of sales on choosemuse.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In September large majority of sales on choosemuse.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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choosemuse.com channels

Identify top traffic channels that drive growth for choosemuse.comand discover how performance of traffic channels has changed over time.

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choosemuse.com Google Ads spend

Evaluate choosemuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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choosemuse.com devices

Review choosemuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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choosemuse.com top markets

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choosemuse.com country & global rank

Assess the ranking of choosemuse.com among other retailers within its primary country and worldwide.

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