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Jul 2026
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Home/Insights/Retailers/choosemuse.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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213.7K
Revenue
Jul 26
181.4K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Choosemuse.com is a website offering wearable technology that assists in meditation and brainwave tracking. Their products include the Muse headband, helping individuals develop a focused meditation practice by providing real-time feedback on brain activity. They also offer meditation-based programs and resources to aid users in achieving mental clarity and calmness.

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choosemuse.com Annual Revenue and Growth

choosemuse.com's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
choosemuse.com revenue by year

choosemuse.com's monthly revenueOVER TIME
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Over the past three months, choosemuse.com revenue has experienced decline of 11%, compared to the preceding three months.

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choosemuse.com revenue decline for last six months
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OVERVIEW
In July 2026, choosemuse.com attracted 181,000 sessions, significantly higher than a typical store in the mental health category, which sees around 9,004 sessions monthly. The site generated $214,000 in revenue, far exceeding the typical $18,600 for this category. With an average order value (AOV) ranging from $225 to $250, choosemuse.com falls within the typical AOV range of $76 to $249. However, its conversion rate of 0.00-0.50% is below the typical range of 1.39% to 3.53% for the mental health category.
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choosemuse.com competitors

The competitive set includes choosemuse.com, hapbee.com, and caputron.com. In July 2026, choosemuse.com generated $214,000 in revenue, trailing caputron.com by $11,000. Despite this, choosemuse.com led in transactions with 859, outperforming caputron.com by 20. With 181,000 sessions, choosemuse.com also had a significant lead over caputron.com by 150,000 sessions. The average order value (AOV) for choosemuse.com ranged from $225 to $250, while hapbee.com's AOV was lower at $100 to $125, and caputron.com had the highest AOV of $250 to $275. In terms of conversion rates, choosemuse.com struggled, with a rate of 0.00-0.50%, while hapbee.com performed better at 3.00-3.50%.

hapbee.com screenshot
#1 hapbee.com
53.8K
Revenue
16.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
caputron.com screenshot
#2 caputron.com
225.1K
Revenue
30.9K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
choosemuse.com vs top market performers
choosemuse.com
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conversion rate vs average order value for choosemuse.com and its competitors
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Revenue share by device at choosemuse.com

In July large majority of sales on choosemuse.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on choosemuse.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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choosemuse.com channels

Identify top traffic channels that drive growth for choosemuse.comand discover how performance of traffic channels has changed over time.

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choosemuse.com Google Ads spend

Evaluate choosemuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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choosemuse.com devices

Review choosemuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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choosemuse.com top markets

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choosemuse.com country & global rank

Assess the ranking of choosemuse.com among other retailers within its primary country and worldwide.

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