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Aug 2025
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Home/Insights/Retailers/choosemuse.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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257K
Revenue
Aug 25
218.7K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$250-275
AOV
Aug 25
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Choosemuse.com is a website offering wearable technology that assists in meditation and brainwave tracking. Their products include the Muse headband, helping individuals develop a focused meditation practice by providing real-time feedback on brain activity. They also offer meditation-based programs and resources to aid users in achieving mental clarity and calmness.

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choosemuse.com Annual Revenue and Growth

choosemuse.com's annual sales on its online store amounted to $6.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
choosemuse.com revenue by year

choosemuse.com's monthly revenueOVER TIME
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Over the past three months, choosemuse.com revenue has experienced decline of 22%, compared to the preceding three months.

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choosemuse.com revenue decline for last six months
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Top products on choosemuse.comby revenue

#1 Muse S Athena Premium Subscription Bundle
$518.9
Price
$653.8K
Revenue
#2 Muse S Athena [Ships in 1 week]
$473.7
Price
$646.1K
Revenue
#3 Muse 2
$249.6
Price
$152.7K
Revenue
#4 Muse 2 Premium Subscription Bundle
$294.1
Price
Revenue
#5 Muse S
$400
Price
Revenue
#6 Muse S (Gen 2) Premium Subscription Bundle
$445
Price
Revenue
#7 Muse Premium App Subscription
$95
Price
Revenue
#8 Auxiliary Electrode - USB-C
$50
Price
Revenue
#9 Muse S Additional Fabric Band
$80
Price
Revenue
#10 Muse S Case (Bundled)
$30
Price
Revenue
#1 Muse S Athena Premium Subscription Bundle
$518.9
Price
$653.8K
Revenue
#2 Muse S Athena [Ships in 1 week]
$473.7
Price
$646.1K
Revenue
#3 Muse 2
$249.6
Price
$152.7K
Revenue
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OVERVIEW
In August 2025, choosemuse.com, an online store in the HEALTH industry, achieved a revenue of $257,044 with an AOV of $250-275 and a conversion rate of 0.00-0.50%. This performance placed them above the median revenue and AOV in the industry, but below the median conversion rate. With 218,731 sessions, choosemuse.com had a higher than average number of website visits compared to the industry median of 9,136 sessions. Despite these metrics, choosemuse.com still falls behind the largest online store in the HEALTH category, wpspublish.com, in terms of revenue.
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choosemuse.com competitors

In August 2025, choosemuse.com shows strong performance compared to its competitors. hapbee.com has a revenue of $87,301 with 810 transactions and 33,919 sessions, while caputron.com has a revenue of $256,447 with 1,022 transactions and 42,831 sessions. choosemuse.com outperforms both in revenue, with $257,044 from 1,004 transactions and 218,731 sessions. However, hapbee.com has a higher conversion rate of 2.00-2.50%, compared to caputron.com and choosemuse.com with 0.00-0.50%. All three websites have a similar Average Order Value (AOV) range of $250-275. Overall, choosemuse.com excels in revenue and sessions, positioning itself as a strong competitor in the market.

hapbee.com screenshot
#1 hapbee.com
87.3K
Revenue
33.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
caputron.com screenshot
#2 caputron.com
256.4K
Revenue
42.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
choosemuse.com vs top market performers
choosemuse.com
top retailers
conversion rate vs average order value for choosemuse.com and its competitors
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Revenue share by device at choosemuse.com

In August large majority of sales on choosemuse.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on choosemuse.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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choosemuse.com channels

Identify top traffic channels that drive growth for choosemuse.comand discover how performance of traffic channels has changed over time.

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choosemuse.com Google Ads spend

Evaluate choosemuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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choosemuse.com devices

Review choosemuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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choosemuse.com top markets

Explore choosemuse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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choosemuse.com country & global rank

Assess the ranking of choosemuse.com among other retailers within its primary country and worldwide.

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