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Nov 2025
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Home/Insights/Retailers/choosemuse.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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293.8K
Revenue
Nov 25
223.9K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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Choosemuse.com is a website offering wearable technology that assists in meditation and brainwave tracking. Their products include the Muse headband, helping individuals develop a focused meditation practice by providing real-time feedback on brain activity. They also offer meditation-based programs and resources to aid users in achieving mental clarity and calmness.

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choosemuse.com Annual Revenue and Growth

choosemuse.com's annual sales on its online store amounted to $6.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
choosemuse.com revenue by year

choosemuse.com's monthly revenueOVER TIME
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Over the past three months, choosemuse.com revenue has experienced growth of 0.47%, compared to the preceding three months.

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choosemuse.com revenue growth for last six months
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Top products on choosemuse.comby revenue

#1 Muse S Athena [Ships in 1 week]
$475
Price
$630.3K
Revenue
#2 Muse S Athena Premium Subscription Bundle [Ships in 1 week]
$520
Price
$624.5K
Revenue
#3 Muse 2
$250
Price
$158.2K
Revenue
#4 Muse 2 Premium Subscription Bundle
$295
Price
Revenue
#5 Annual Premium Subscription
$95
Price
Revenue
#6 Auxiliary Electrode - USB-C
$50
Price
Revenue
#7 Muse S Case (Bundled)
$30
Price
Revenue
#8 Muse 2 X Poosh
$250
Price
Revenue
#9 Annual Premium Subscription (Bundled)
$45
Price
Revenue
#10 Muse S Additional Fabric Band
$80
Price
Revenue
#1 Muse S Athena [Ships in 1 week]
$475
Price
$630.3K
Revenue
#2 Muse S Athena Premium Subscription Bundle [Ships in 1 week]
$520
Price
$624.5K
Revenue
#3 Muse 2
$250
Price
$158.2K
Revenue
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OVERVIEW
In November 2025, choosemuse.com, operating in the HEALTH industry, generated online sales of $293,752, significantly exceeding the median revenue of $28,692, although still far from the category leader, wpspublish.com, at $3,329,012. With a conversion rate of 0.00-0.50%, it lags behind the sector average of 4.02% and a low of 1.33%. The average order value (AOV) stood at $275-300, near the industry high of $284, while choosemuse.com recorded 223,860 sessions, far above the median of 8,885 but below wpspublish.com's 463,737 sessions.
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choosemuse.com competitors

In November 2025, choosemuse.com outperformed its competitors hapbee.com and caputron.com in terms of revenue, with a revenue of $293,752 compared to hapbee.com's $70,771 and caputron.com's $101,117. choosemuse.com also had the highest number of transactions at 1,065, significantly more than hapbee.com's 601 and caputron.com's 410. Additionally, choosemuse.com had the highest number of sessions at 223,860, compared to hapbee.com's 26,504 and caputron.com's 17,856. Despite having a lower average order value (AOV) range of $275-300, choosemuse.com's conversion rate of 0.00-0.50 was within range of hapbee.com's and caputron.com's conversion rates of 2.00-2.50. Overall, choosemuse.com demonstrated strong performance compared to its competitors in terms of revenue, transactions, and sessions, showcasing its effectiveness in the market.

hapbee.com screenshot
#1 hapbee.com
70.8K
Revenue
26.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
caputron.com screenshot
#2 caputron.com
101.1K
Revenue
17.9K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
choosemuse.com vs top market performers
choosemuse.com
top retailers
conversion rate vs average order value for choosemuse.com and its competitors
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Revenue share by device at choosemuse.com

In November large majority of sales on choosemuse.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In November large majority of sales on choosemuse.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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choosemuse.com channels

Identify top traffic channels that drive growth for choosemuse.comand discover how performance of traffic channels has changed over time.

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choosemuse.com Google Ads spend

Evaluate choosemuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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choosemuse.com devices

Review choosemuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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choosemuse.com top markets

Explore choosemuse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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choosemuse.com country & global rank

Assess the ranking of choosemuse.com among other retailers within its primary country and worldwide.

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