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Aug 2026
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Home/Insights/Retailers/choosemuse.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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247K
Revenue
Aug 26
216.8K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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Choosemuse.com is a website offering wearable technology that assists in meditation and brainwave tracking. Their products include the Muse headband, helping individuals develop a focused meditation practice by providing real-time feedback on brain activity. They also offer meditation-based programs and resources to aid users in achieving mental clarity and calmness.

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choosemuse.com Annual Revenue and Growth

choosemuse.com's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
choosemuse.com revenue by year

choosemuse.com's monthly revenueOVER TIME
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Over the past three months, choosemuse.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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choosemuse.com revenue growth for last six months
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OVERVIEW
In August 2026, choosemuse.com attracted 217,000 sessions, significantly exceeding the approximately 8,410 sessions seen by a typical store in the mental health category. The site generated $247,000 in online sales, far surpassing the typical revenue of $21,400. However, its conversion rate of 0.00-0.50% falls below the typical range of 1.33% to 3.63%. The average order value (AOV) of $225-250 is within the typical range of $77 to $244 for the mental health category.
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choosemuse.com competitors

The competitive set includes choosemuse.com, hapbee.com, and caputron.com. As of August 2026, choosemuse.com leads the pack with a revenue of $247,000, well ahead of caputron.com at $179,000 and hapbee.com at $28,700. In terms of transactions, choosemuse.com also outperforms with 1,045 transactions, significantly surpassing caputron.com’s 637 and hapbee.com’s 272. choosemuse.com maintains the highest number of sessions at 217,000, while caputron.com and hapbee.com follow with 24,400 and 8,391 sessions, respectively. The average order value for choosemuse.com is between $225-250, which is higher than hapbee.com’s $100-125, although caputron.com’s $275-300 leads in that area. Conversion rates are notably lower for choosemuse.com at 0.00-0.50%.

hapbee.com screenshot
#1 hapbee.com
28.7K
Revenue
8.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
caputron.com screenshot
#2 caputron.com
178.8K
Revenue
24.4K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
choosemuse.com vs top market performers
choosemuse.com
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conversion rate vs average order value for choosemuse.com and its competitors
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Revenue share by device at choosemuse.com

In August large majority of sales on choosemuse.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In August large majority of sales on choosemuse.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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choosemuse.com channels

Identify top traffic channels that drive growth for choosemuse.comand discover how performance of traffic channels has changed over time.

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choosemuse.com Google Ads spend

Evaluate choosemuse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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choosemuse.com devices

Review choosemuse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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choosemuse.com top markets

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choosemuse.com country & global rank

Assess the ranking of choosemuse.com among other retailers within its primary country and worldwide.

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