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Aug 2025
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Home/Insights/Retailers/charterfirearms.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for charterfirearms.comcharterfirearms.com

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35.9K
Revenue
Aug 25
20.9K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$350-375
AOV
Aug 25
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Charterfirearms.com is a website that specializes in the sale of firearms and related products. They offer a range of handguns and revolvers, including different models and calibers. Customers can also find accessories such as grips, sights, and holsters. The website provides a platform for purchasing and obtaining information about Charter Firearms products.

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charterfirearms.com Annual Revenue and Growth

charterfirearms.com's annual sales on its online store amounted to $2.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
charterfirearms.com revenue by year

charterfirearms.com's monthly revenueOVER TIME
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Over the past three months, charterfirearms.com revenue has experienced decline of 46%, compared to the preceding three months.

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charterfirearms.com revenue decline for last six months
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Top products on charterfirearms.comby revenue

#1 Crimson Trace Laser Grips
$198.5
Price
$14.5K
Revenue
#2 Evelyn
$289.7
Price
$14.2K
Revenue
#3 Large American Flag Hidden Gun Storage Cabinet (Red and Blue)
$350.9
Price
$13.3K
Revenue
#4 IWB Holster for Small Frame Revolvers
$61.6
Price
Revenue
#5 Wood Gun Cabinet Birds In A Tree Wall Decoration - Hidden Gun Safe To Securely Store Your Gun In Plain Sight
$140.2
Price
Revenue
#6 Combat Full Rubber Grips
$31.2
Price
Revenue
#7 Large Hidden Gun Storage Cabinet Tree of Life Wall Decor - Birds In a Tree Concealed Gun Cabinet
$359
Price
Revenue
#8 G10 Grip - Backpacker Style
$399.9
Price
Revenue
#9 Picture Frame Hidden Gun Storage Cabinet Home Decor
$1K
Price
Revenue
#10 Classic Bulldog Wood Grips
$166.8
Price
Revenue
#1 Crimson Trace Laser Grips
$198.5
Price
$14.5K
Revenue
#2 Evelyn
$289.7
Price
$14.2K
Revenue
#3 Large American Flag Hidden Gun Storage Cabinet (Red and Blue)
$350.9
Price
$13.3K
Revenue
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OVERVIEW
In August 2025, charterfirearms.com in the SPORTS industry had a revenue of $35,890 (median: $103,840), a conversion rate of 0.00-0.50% (high: 2.44%, low: 0.48%), an AOV of $350-375 (high: $636, low: $104), and 20,946 sessions (median: 37,927). The highest revenue in the category was from gunbroker.com at $267,962,289, highest conversion rate was 2.44%, highest AOV was $636, and highest sessions were 12,467,945.
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charterfirearms.com competitors

In August 2025, charterfirearms.com lagged behind its competitors in terms of revenue, transactions, and sessions. officerstore.com led the pack with a revenue of $317,338 from 1,660 transactions and 95,965 sessions. targetbarn.com also outperformed charterfirearms.com with $95,327 in revenue from 576 transactions and 116,936 sessions. While Charter Firearms had a higher Average Order Value (AOV) ranging from $350-375 compared to officerstore.com's $175-200 and targetbarn.com's $150-175, its conversion rate was lower at 0.00-0.50% as opposed to officerstore.com's 1.50-2.00% and targetbarn.com's 0.00-0.50%. Despite having a higher AOV, charterfirearms.com will need to focus on improving its conversion rate and increasing its number of transactions and sessions to compete effectively in the online firearms market.

officerstore.com screenshot
#1 officerstore.com
317.3K
Revenue
96K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
targetbarn.com screenshot
#2 targetbarn.com
95.3K
Revenue
116.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
charterfirearms.com vs top market performers
charterfirearms.com
top retailers
conversion rate vs average order value for charterfirearms.com and its competitors
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Revenue share by device at charterfirearms.com

In August large majority of sales on charterfirearms.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on charterfirearms.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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charterfirearms.com channels

Identify top traffic channels that drive growth for charterfirearms.comand discover how performance of traffic channels has changed over time.

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charterfirearms.com Google Ads spend

Evaluate charterfirearms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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charterfirearms.com devices

Review charterfirearms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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charterfirearms.com top markets

Explore charterfirearms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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charterfirearms.com country & global rank

Assess the ranking of charterfirearms.com among other retailers within its primary country and worldwide.

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