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Sep 2025
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Home/Insights/Retailers/charterfirearms.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for charterfirearms.comcharterfirearms.com

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3.7K
Revenue
Sep 25
1.8K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Charterfirearms.com is a website that specializes in the sale of firearms and related products. They offer a range of handguns and revolvers, including different models and calibers. Customers can also find accessories such as grips, sights, and holsters. The website provides a platform for purchasing and obtaining information about Charter Firearms products.

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charterfirearms.com Annual Revenue and Growth

charterfirearms.com's annual sales on its online store amounted to $2.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
charterfirearms.com revenue by year

charterfirearms.com's monthly revenueOVER TIME
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Over the past three months, charterfirearms.com revenue has experienced decline of 59%, compared to the preceding three months.

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charterfirearms.com revenue decline for last six months
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Top products on charterfirearms.comby revenue

#1 Evelyn
$319
Price
$13.1K
Revenue
#2 Large American Flag Hidden Gun Storage Cabinet (Red and Blue)
$351.4
Price
$10.2K
Revenue
#3 G10 Grip - Backpacker Style
$751.8
Price
$8.3K
Revenue
#4 IWB Holster for Small Frame Revolvers
$62.3
Price
Revenue
#5 Wood Gun Cabinet Birds In A Tree Wall Decoration - Hidden Gun Safe To Securely Store Your Gun In Plain Sight
$137.9
Price
Revenue
#6 Picture Frame Hidden Gun Storage Cabinet Home Decor
$3.6K
Price
Revenue
#7 Crimson Trace Laser Grips
$209.5
Price
Revenue
#8 Combat Full Rubber Grips
$41.6
Price
Revenue
#9 Large Hidden Gun Storage Cabinet Tree of Life Wall Decor - Birds In a Tree Concealed Gun Cabinet
$359
Price
Revenue
#10 American Flag Gun Cabinet We The People Decorative and Secure Hidden Gun Safe (Natural)
$5.9K
Price
Revenue
#1 Evelyn
$319
Price
$13.1K
Revenue
#2 Large American Flag Hidden Gun Storage Cabinet (Red and Blue)
$351.4
Price
$10.2K
Revenue
#3 G10 Grip - Backpacker Style
$751.8
Price
$8.3K
Revenue
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OVERVIEW
In September 2025, charterfirearms.com generated $3,721 in online sales with a conversion rate of 0.00-0.50%, significantly lower than the industry's median of 2.52%. The site's average order value (AOV) ranged between $400-425, compared to a high of $635 in the SPORTS sector. With only 1,836 sessions, charterfirearms.com trails the median of 38,020 sessions, starkly contrasting with gunbroker.com, which boasts over 12 million sessions and $284 million in revenue, highlighting the challenges faced by charterfirearms.com within this competitive marketplace.
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charterfirearms.com competitors

In September 2025, charterfirearms.com lagged behind its competitors in terms of revenue, transactions, and sessions. While Charter Firearms had a revenue of $3,721 with 9 transactions and 1,836 sessions, Officer Store had a revenue of $284,941 with 1,488 transactions and 87,288 sessions, and Target Barn had a revenue of $93,839 with 559 transactions and 116,936 sessions. In the average order value (AOV) category, Officer Store led with an AOV of $175-$200, followed by Target Barn with an AOV of $150-$175, and Charter Firearms with an AOV of $400-$425. However, in terms of conversion rate, Charter Firearms fell within the range of 0.00-0.50, similar to Target Barn, while Officer Store had a higher conversion rate of 1.50-2.00. Overall, Charter Firearms struggled to keep up with its competitors in key performance metrics.

officerstore.com screenshot
#1 officerstore.com
284.9K
Revenue
87.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
targetbarn.com screenshot
#2 targetbarn.com
93.8K
Revenue
116.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
charterfirearms.com vs top market performers
charterfirearms.com
top retailers
conversion rate vs average order value for charterfirearms.com and its competitors
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Revenue share by device at charterfirearms.com

In September large majority of sales on charterfirearms.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on charterfirearms.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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brands overtime comparison

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charterfirearms.com channels

Identify top traffic channels that drive growth for charterfirearms.comand discover how performance of traffic channels has changed over time.

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charterfirearms.com Google Ads spend

Evaluate charterfirearms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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charterfirearms.com devices

Review charterfirearms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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charterfirearms.com top markets

Explore charterfirearms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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charterfirearms.com country & global rank

Assess the ranking of charterfirearms.com among other retailers within its primary country and worldwide.

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