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Mar 2026
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Home/Insights/Retailers/charterfirearms.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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319.9
Revenue
Mar 26
175
Sessions
Mar 26
0.0-0.5%
Conv. rate
Mar 26
$375-400
AOV
Mar 26
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Charterfirearms.com is a website that specializes in the sale of firearms and related products. They offer a range of handguns and revolvers, including different models and calibers. Customers can also find accessories such as grips, sights, and holsters. The website provides a platform for purchasing and obtaining information about Charter Firearms products.

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charterfirearms.com Annual Revenue and Growth

charterfirearms.com's annual sales on its online store amounted to $770.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$770.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
charterfirearms.com revenue by year

charterfirearms.com's monthly revenueOVER TIME
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Over the past three months, charterfirearms.com revenue has experienced decline of 85%, compared to the preceding three months.

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charterfirearms.com revenue decline for last six months
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OVERVIEW
In March 2026, charterfirearms.com generated $320 in online sales, significantly lower than the SPORTS industry median of $109,018, with a conversion rate between 0.00-0.50%, far below the industry high of 2.74%. Its average order value (AOV) ranged from $375 to $400, also below the high of $588, and it recorded only 175 sessions compared to the median of 40,251 and the leading site, gunbroker.com, with an astonishing 14,795,148 sessions. Overall, these metrics indicate a significant gap in performance relative to industry standards.
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charterfirearms.com competitors

In March 2026, charterfirearms.com had a revenue of $320 with 1 transaction and 175 sessions, resulting in an average order value (AOV) ranging from $375 to $400 and a conversion rate between 0.00% and 0.50%. Comparing this to its competitors, officerstore.com generated significantly higher revenue of $244,473 from 1,322 transactions and 70,727 sessions, with an AOV between $175 and $200 and a conversion rate of 1.50% to 2.00%. Similarly, targetbarn.com also outperformed charterfirearms.com with a revenue of $140,927 from 796 transactions and 141,351 sessions, AOV between $175 and $200, and a conversion rate of 0.50% to 1.00%. Overall, charterfirearms.com lags behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

officerstore.com screenshot
#1 officerstore.com
244.5K
Revenue
70.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
targetbarn.com screenshot
#2 targetbarn.com
140.9K
Revenue
141.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
charterfirearms.com vs top market performers
charterfirearms.com
top retailers
conversion rate vs average order value for charterfirearms.com and its competitors
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Revenue share by device at charterfirearms.com

In March large majority of sales on charterfirearms.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on charterfirearms.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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charterfirearms.com channels

Identify top traffic channels that drive growth for charterfirearms.comand discover how performance of traffic channels has changed over time.

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charterfirearms.com Google Ads spend

Evaluate charterfirearms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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charterfirearms.com devices

Review charterfirearms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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charterfirearms.com top markets

Explore charterfirearms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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charterfirearms.com country & global rank

Assess the ranking of charterfirearms.com among other retailers within its primary country and worldwide.

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