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Jan 2026
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Home/Insights/Retailers/buildyourjacket.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.3K
Revenue
Jan 26
1.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Build Your Jacket is an online platform that offers a wide range of custom-made jackets. The website provides customers with the option to personalize their jacket by choosing different designs, colors, and materials. It also enables buyers to add customized patches, logos, or embroidery to create a unique and stylish final product.

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buildyourjacket.com Annual Revenue and Growth

buildyourjacket.com's annual sales on its online store amounted to $53.8K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$53.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
buildyourjacket.com revenue by year

buildyourjacket.com's monthly revenueOVER TIME
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Over the past three months, buildyourjacket.com revenue has experienced growth of 47%, compared to the preceding three months.

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buildyourjacket.com revenue growth for last six months
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OVERVIEW
In January 2026, buildyourjacket.com reported revenue of $2,341, significantly lower than the FASHION AND APPAREL median of $91,806, with sessions totaling 1,503 compared to the median of 38,909; its conversion rate ranged between 0.50-1.00%, underperforming against the industry high of 3.1% and the low of 0.69%, while its average order value (AOV) was between $200-225, still below the high of $390 and above the low of $76, indicating challenges in driving traffic and converting visitors despite a niche positioning within the competitive fashion landscape dominated by giants like shein.com.
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buildyourjacket.com competitors

In January 2026, buildyourjacket.com reported revenue of $2,341 from 11 transactions and 1,503 sessions, with an average order value (AOV) ranging from $200-225 and a conversion rate of 0.50-1.00%. In comparison, varsitybase.com generated significantly higher revenue at $118,365 from 396 transactions and 52,755 sessions, with an AOV of $275-300 and a comparable conversion rate of 0.50-1.00%. On the other hand, mountolympusawards.com recorded revenue of $11,025 from 107 transactions and 5,068 sessions, with a lower AOV of $100-125 but a higher conversion rate of 2.00-2.50%. Overall, while buildyourjacket.com falls behind varsitybase.com in terms of revenue and traffic, it maintains a competitive conversion rate compared to mountolympusawards.com.

varsitybase.com screenshot
#1 varsitybase.com
118.4K
Revenue
52.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
mountolympusawards.com screenshot
#2 mountolympusawards.com
11K
Revenue
5.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
buildyourjacket.com vs top market performers
buildyourjacket.com
top retailers
conversion rate vs average order value for buildyourjacket.com and its competitors
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buildyourjacket.com channels

Identify top traffic channels that drive growth for buildyourjacket.comand discover how performance of traffic channels has changed over time.

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buildyourjacket.com Google Ads spend

Evaluate buildyourjacket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buildyourjacket.com devices

Review buildyourjacket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buildyourjacket.com top markets

Explore buildyourjacket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buildyourjacket.com country & global rank

Assess the ranking of buildyourjacket.com among other retailers within its primary country and worldwide.

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