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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for brita.debrita.de

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69.9K
Revenue
Jan 26
98.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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brita.de Annual Revenue and Growth

brita.de's annual sales on its online store amounted to $910.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$910.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brita.de revenue by year

brita.de's monthly revenueOVER TIME
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Over the past three months, brita.de revenue has experienced growth of 33%, compared to the preceding three months.

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brita.de revenue growth for last six months
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OVERVIEW
In January 2026, brita.de achieved online sales revenue of $69,915, surpassing the food and drink industry median of $54,139, although significantly lower than nespresso.com’s $106,223,343. The website's conversion rate ranged from 0.50-1.00%, below the industry high of 5.12%, but above the low of 1.1%. brita.de's average order value (AOV) was between $75-100, markedly less than the industry high of $311 and above the low of $47. Additionally, brita.de recorded 98,379 sessions, significantly lower than the industry leader's 17,317,526 sessions, yet above the median of 16,980.
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brita.de competitors

In January 2026, brita.de generated a revenue of $69,915 with 855 transactions and 98,379 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was between 0.50-1.00%. Comparing these metrics to its competitors, wasserfilterspezialist.de had a higher revenue of $118,685 with 1,087 transactions and 22,148 sessions. Their AOV was $100-125, and the conversion rate was 4.50-5.00%. filter-direkt.de and alb-filter.com also outperformed brita.de in terms of revenue and conversion rate. However, brita.de had a comparable AOV to filter-direkt.de but fell behind in transactions and sessions. coffeefair.de and kaffeemacher.de stood out significantly with much higher revenues, transactions, and sessions, as well as higher AOVs compared to brita.de and its other competitors.

wasserfilterspezialist.de screenshot
#1 wasserfilterspezialist.de
118.7K
Revenue
22.1K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
filter-direkt.de screenshot
#2 filter-direkt.de
143.7K
Revenue
66.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
alb-filter.com screenshot
#3 alb-filter.com
148.6K
Revenue
53.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
coffeefair.de screenshot
#4 coffeefair.de
466.4K
Revenue
86.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
kaffeemacher.de screenshot
#5 kaffeemacher.de
917.7K
Revenue
223.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brita.de vs top market performers
brita.de
top retailers
conversion rate vs average order value for brita.de and its competitors
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Revenue share by device at brita.de

In January large majority of sales on brita.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brita.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brita.de channels

Identify top traffic channels that drive growth for brita.deand discover how performance of traffic channels has changed over time.

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brita.de Google Ads spend

Evaluate brita.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brita.de devices

Review brita.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brita.de top markets

Explore brita.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brita.de country & global rank

Assess the ranking of brita.de among other retailers within its primary country and worldwide.

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