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Apr 2026

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Home/Insights/Retailers/brita.de

TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

brita.de

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50.3K

Revenue

Apr 26

127.5K

Sessions

Apr 26

0.5-1.0%

Conv. rate

Apr 26

$50-75

AOV

Apr 26

Main country of store: GERMANY
Website category: FOOD AND DRINK

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brita.de Annual Revenue and Growth

brita.de's annual sales on its online store amounted to $910.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$910.8K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

brita.de's monthly revenueOVER TIME
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Over the past three months, brita.de revenue has experienced decline of 41%, compared to the preceding three months.

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brita.de revenue decline for last six months

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OVERVIEW

In April 2026, brita.de generated $50,329 in online sales, surpassing the food_and_drink median of $45,317, while its conversion rate ranged between 0.50-1.00%, below the high benchmark of 4.86%. With an average order value (AOV) between $50-75, brita.de is close to the lower end of the food_and_drink range. The site attracted 127,537 sessions, significantly fewer than the leading competitor, nespresso.com, which had 13,197,926 sessions. These metrics highlight brita.de's solid but modest performance in a competitive market, demonstrating room for growth in conversion rates and overall engagement.

brita.de competitors

In April 2026, brita.de generated $50,329 in revenue with 676 transactions across 127,537 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. In contrast, wasserfilterspezialist.de outperformed with $142,424 in revenue and a conversion rate of 4.50-5.00%, while filter-direkt.de achieved $88,056 with a conversion rate of 2.50-3.00%. alb-filter.com dominated the sector with $288,982 in revenue, an AOV of $150-175, and a conversion rate of 1.50-2.00%. coffeefair.de led in revenue at $595,847 with a high AOV of $300-325 and a conversion rate of 2.00-2.50%. Finally, kaffee-macher.de also surpassed brita.de with $713,342 in revenue, maintaining the same conversion rate. Overall, brita.de lags behind its competitors in revenue and conversion efficiency.

#1 wasserfilterspezialist.de

142.4K

Revenue

22K

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#2 filter-direkt.de

88.1K

Revenue

46K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 alb-filter.com

289K

Revenue

93.5K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 coffeefair.de

595.8K

Revenue

87.9K

Sessions

2.0-2.5%

Conv. rate

$300-325

AOV

#5 kaffeemacher.de

713.3K

Revenue

209.1K

Sessions

0.5-1.0%

Conv. rate

$500-600

AOV

CLOSEST COMPETITORSby revenue

coffeefair.de

alb-filter.com

wasserfilterspezialist.de

filter-direkt.de

brita.de

$50.3K

TOP MARKET PERFORMERSby revenue

wasserfilterspezialist.de

filter-direkt.de

brita.de

brita.de vs top market performers

brita.de

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Revenue share by device at brita.de

In April large majority of sales on brita.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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brita.de channels

Identify top traffic channels that drive growth for brita.deand discover how performance of traffic channels has changed over time.

brita.de Google Ads spend

Evaluate brita.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brita.de devices

Review brita.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brita.de top markets

Explore brita.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.