blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced growth of 36%, compared to the preceding three months.
blu.com competitors
In July 2026, blu.com stands out with a competitive conversion rate of 4.50-5.00%, matching vapemate.co.uk, while surpassing the lower rates of both vapesuperstore.co.uk (3.50-4.00%) and vapejuice.com (3.50-4.00%). However, blu.com ranks second overall in revenue with $491,000, trailing vapesuperstore.co.uk by $83,000. In terms of transactions, blu.com also ranks second, with 11,800 transactions, falling short of vapesuperstore.co.uk by 2,800. The sessions metric reveals that blu.com received 236,000 sessions, yet still trails vapesuperstore.co.uk by 174,000. While blu.com shares a similar average order value (AOV) of $25-50 with its competitors, it must enhance its traffic and transactions to better compete against vapesuperstore.co.uk and increase its market presence.
Revenue share by device at blu.com
In July large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
