Grips
May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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849.8K
Revenue
294.9K
Sessions
6.0-6.5%
Conversion rate
$25-50
Average order value
Online only revenue for blu.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: TOBACCO

Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.

blu.com’s revenueOVER TIME
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Over the past three months, blu.com revenue has experienced growth of 41%, compared to the preceding three months.

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blu.com revenue growth for last six months
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OVERVIEW
In May 2024, blu.com in the TOBACCO industry had online sales revenue of $849,780 with a conversion rate of 6.00-6.50% and an average order value of $25-50. The store had 294,938 sessions, compared to the highest store at 1,765,618 sessions. The median revenue in the industry is $213,086, conversion rate is 4.67%, AOV is $212, and sessions are 61,816. The largest online store, smokingpipes.com, had revenue of $15,958,387. The lowest conversion rate in the industry is 1.87% with an AOV of $66.
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blu.com competitors

In May 2024, blu.com stands out among its competitors in the vaping industry. With a revenue of $849,780 from 19,011 transactions and 294,938 sessions, blu.com has a strong conversion rate ranging from 6.00% to 6.50% and an average order value (AOV) of $25-$50. In comparison, vapesuperstore.co.uk generated slightly lower revenue of $849,565 from 23,605 transactions and 757,020 sessions with a conversion rate of 3.00% to 3.50%. vapemate.co.uk and vapejuice.com also had lower revenues and conversion rates, indicating they may not be as successful as blu.com in turning sessions into transactions. The only competitor with a higher AOV than blu.com is flawlessvapeshop.co.uk, but their revenue, transactions, and sessions are significantly lower. Overall, blu.com seems to have a strong competitive advantage in the vaping market based on these metrics.

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blu.com vs top market performers
blu.com
top retailers
conversion rate vs average order value for blu.com and its competitors
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blu.com brandsby revenue

blu.com categoriesby revenue

1
Vaporizers & Electronic Cigarettes
2
Tobacco Products
3
Health & Beauty
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brands overtime comparison

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blu.com channels

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blu.com Google Ads spend

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blu.com devices

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blu.com top markets

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blu.com country & global rank

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