blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $7.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced growth of 2.4%, compared to the preceding three months.
blu.com competitors
In December 2025, blu.com generated a revenue of $337,606 from 8,114 transactions and 224,163 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 3.50-4.00%. When compared to its competitors, vapesuperstore.co.uk outperformed blu.com with a revenue of $384,317 from 12,055 transactions and 421,384 sessions, but had a lower conversion rate of 2.50-3.00%. flawlessvapeshop.co.uk had the highest AOV of $75-100, but the lowest revenue of $60,580 from 629 transactions and 28,739 sessions, with a conversion rate of 2.00-2.50%. vapejuice.com had a revenue of $324,956 from 5,964 transactions and 179,043 sessions, with an AOV of $50-75 and a conversion rate of 3.00-3.50%, slightly lower than blu.com. vapemate.co.uk had the lowest revenue of $49,586 from 1,324 transactions and 28,969 sessions, but the highest conversion rate of 4.50-5.00%.
Revenue share by device at blu.com
In December large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
