blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $7.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced decline of 10%, compared to the preceding three months.
blu.com competitors
In October 2025, blu.com reported a revenue of $419,179 from 9,149 transactions and 189,826 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 4.50-5.00%. Compared to its competitors, blu.com faces stiff competition. vapesuperstore.co.uk outperformed blu.com with a revenue of $491,748 from 14,076 transactions and 414,709 sessions, but with a lower conversion rate of 3.00-3.50%. flawlessvapeshop.co.uk, on the other hand, had significantly lower revenue at $10,549 from 104 transactions and 15,716 sessions, but with a higher AOV of $100-125. vapejuice.com recorded a revenue of $310,637 from 5,945 transactions and 181,273 sessions, with an AOV of $50-75 and a conversion rate of 3.00-3.50%. Lastly, vapemate.co.uk generated $60,006 in revenue from 1,626 transactions and 36,102 sessions, with an AOV of $25-50 and a conversion rate of 4.00-4.50%.
Revenue share by device at blu.com
In October large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
