blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $7.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced decline of 18%, compared to the preceding three months.
blu.com competitors
In August 2025, blu.com generated a revenue of $336,236 from 7,395 transactions with 227,760 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. Compared to its competitors, blu.com falls behind vapesuperstore.co.uk in terms of revenue, transactions, and sessions, as the latter achieved $484,073 revenue from 14,086 transactions and 411,056 sessions. However, blu.com outperformed flawlessvapeshop.co.uk, vapejuice.com, and vapemate.co.uk in various metrics such as revenue, transactions, and conversion rate. For example, flawlessvapeshop.co.uk only made $15,910 revenue from 163 transactions with 23,362 sessions and had a higher AOV of $75-100 but a lower conversion rate of 0.50-1.00%. Overall, blu.com maintains a competitive position within the vaping industry based on its performance metrics when compared to its direct competitors in August 2025.
Revenue share by device at blu.com
In August large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
