blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $7.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced decline of 14%, compared to the preceding three months.
blu.com competitors
When comparing blu.com to its competitors in the vaping industry as of September 2025, it is evident that blu.com falls within the middle range in terms of revenue. vapesuperstore.co.uk leads in revenue with £424,718, followed by vapejuice.com with £309,228. blu.com ranks third with a revenue of £332,007. In terms of transactions, vapesuperstore.co.uk also leads with 12,177 transactions, followed by blu.com with 6,746 transactions. However, blu.com has a higher conversion rate compared to its competitors, ranging from 3.50-4.00%. In terms of average order value (AOV), flawlessvapeshop.co.uk stands out with an AOV of £75-100, while blu.com and vapemate.co.uk share a similar AOV of £25-50. Overall, while blu.com may not lead in revenue or transactions, its higher conversion rate suggests a strong customer engagement strategy that is paying off.
Revenue share by device at blu.com
In September large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
