blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced growth of 37%, compared to the preceding three months.
blu.com competitors
In August 2026, blu.com boasts a strong conversion rate of 5.00-5.50%, surpassing its competitors. It ranks second in revenue at $526,000 and transactions with 11,100, both trailing behind vapesuperstore.co.uk, which leads with $595,000 in revenue and 15,300 transactions. In terms of sessions, blu.com is third with 221,000, significantly fewer than vapesuperstore.co.uk's 421,000 sessions, yet more than vapejuice.com, which has 226,000 sessions. While blu.com shares an average order value (AOV) range of $25-50 with its competitors, vapejuice.com has a higher AOV of $50-75. Overall, blu.com demonstrates competitive strengths, particularly in conversion rates, while closely competing in revenue and transactions.
Revenue share by device at blu.com
In August large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
