blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced growth of 4.2%, compared to the preceding three months.
blu.com competitors
In June 2026, blu.com reported a revenue of $408,840 with a conversion rate between 4.50-5.00%. In comparison, vapesuperstore.co.uk outperformed blu.com with $466,518 in revenue and a lower conversion rate of 3.50-4.00%. vapejuice.com also exceeded blu.com’s revenue at $423,819, but matched its conversion rate. Notably, flawlessvapeshop.co.uk generated only $10,559 from just 103 transactions, indicating a weak performance with a conversion rate of 0.50-1.00%. Meanwhile, vapemate.co.uk shared a similar conversion rate of 4.50-5.00%, but generated only $57,551. Overall, while blu.com maintains a competitive conversion rate, it faces stiff competition from vapesuperstore.co.uk and vapejuice.com in revenue generation, illustrating the diverse performance landscape in the vaping sector.
Revenue share by device at blu.com
In June large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
