blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced decline of 5.2%, compared to the preceding three months.
blu.com competitors
In January 2026, blu.com reported a revenue of $352,969 with 7,854 transactions and 167,355 sessions, resulting in an average order value (AOV) range of $25-50 and a conversion rate of 4.50-5.00%. In comparison to its competitors, blu.com outperforms Flawless Vape Shop in revenue, transactions, sessions, AOV, and conversion rate. Vape Superstore, with a revenue of $492,903, leads in revenue and sessions but falls behind in conversion rate. Vape Juice and Vape Mate also fall short of blu.com in revenue and transactions. However, Vape Mate shares a similar AOV range and conversion rate with blu.com. Overall, blu.com stands out among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing its strong performance in the vaping industry.
Revenue share by device at blu.com
In January large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
