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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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777.5K
Revenue
263.7K
Sessions
5.5-6.0%
Conversion rate
$50-75
Average order value
Online only revenue for blu.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.

blu.com’s revenueOVER TIME
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Over the past three months, blu.com revenue has experienced growth of 9%, compared to the preceding three months.

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blu.com revenue growth for last six months
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OVERVIEW
In September 2024, blu.com, a TOBACCO industry, recorded online sales revenue of $777,523 with a conversion rate of 5.50-6.00% and an average order value of $50-75. The store had 263,677 sessions, far less than smokingpipes.com's 2,326,965 sessions, the top performer in the industry. While blu.com's metrics fall below the highest benchmarks, they still outperform the median revenue of $177,576, conversion rate of 5.27%, AOV of $215, and sessions of 38,716 in the TOBACCO category. Overall, blu.com demonstrates solid performance in the industry despite not being the top performer in each metric.
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blu.com competitors

When comparing blu.com to its competitors in the vaping industry as of September 2024, blu.com stands out with a revenue of $777,523 from 14,642 transactions and 263,677 sessions. The average order value (AOV) falls between $50-75 with a conversion rate of 5.50-6.00%. In contrast, Vape Superstore has a slightly lower revenue of $713,594 with higher transactions (18,053) and sessions (493,238), but a lower AOV of $25-50 and conversion rate of 3.50-4.00%. Vapemate, on the other hand, has significantly lower revenue at $29,047 with 1,198 transactions and 29,162 sessions, featuring an AOV of $0-25 and a conversion rate of 4.00-4.50%. Flawless Vapeshop and Vape Juice fall in between these metrics with varying revenue, transactions, sessions, AOV, and conversion rates. blu.com appears to have a competitive edge in terms of revenue and conversion rate within the industry.

#1 vapesuperstore.co.uk
713.6K
Revenue
493.2K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
#2 flawlessvapeshop.co.uk
96.7K
Revenue
28.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 vapejuice.com
244K
Revenue
159.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 vapemate.co.uk
29K
Revenue
29.2K
Sessions
4.0-4.5%
Conv. rate
$0-25
AOV
blu.com vs top market performers
blu.com
top retailers
conversion rate vs average order value for blu.com and its competitors
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blu.com brandsby revenue

blu.com categoriesby revenue

1
Vaporizers & Electronic Cigarettes
2
Health & Beauty
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brands overtime comparison

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blu.com channels

Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.

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blu.com Google Ads spend

Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blu.com devices

Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blu.com top markets

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blu.com country & global rank

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