blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced decline of 6.4%, compared to the preceding three months.
blu.com competitors
In April 2026, blu.com generated a revenue of $269,856 from 6,140 transactions across 156,816 sessions, achieving a conversion rate of 3.50-4.00%. In comparison, vapesuperstore.co.uk outperformed blu.com slightly, with a revenue of $288,124 and 9,567 transactions from 285,394 sessions, yielding a conversion rate of 3.00-3.50%. vapejuice.com also presents a competitive profile with a revenue of $265,358 from 4,616 transactions and a similar conversion rate of 3.00-3.50%, though it attracted fewer sessions. flawlessvapeshop.co.uk and vapemate.co.uk lag behind in revenue, generating $12,744 and $31,220, respectively, while boasting higher average order values (AOV) and conversion rates, particularly vapemate.co.uk, which leads at 4.50-5.00%. Overall, blu.com maintains a strong position in a competitive market, particularly with its engagement metrics relative to peers.
Revenue share by device at blu.com
In April large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
