blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced growth of 20%, compared to the preceding three months.
blu.com competitors
In September 2026, blu.com excelled in maintaining a respectable conversion rate, ranging from 3.50-4.00%. However, it trails behind competitors like vapesuperstore.co.uk, which boasts a significantly higher revenue of $722,000 from 17,700 transactions and 485,000 sessions. Similarly, vapejuice.com generated $436,000 with 7,211 transactions and 190,000 sessions, showcasing its strong market presence. In terms of sessions, blu.com garnered 183,000, positioning it third among its peers. While vapemate.co.uk leads with a conversion rate of 4.50-5.00%, blu.com holds steady against competitors with the same conversion range. flawlessvapeshop.co.uk lags far behind with a revenue of $28,000, reflecting the competitive landscape of the vaping industry where blu.com maintains a solid but challenged foothold.
Revenue share by device at blu.com
In September large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
