blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $7.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced growth of 0.13%, compared to the preceding three months.
blu.com competitors
In November 2025, blu.com reported a revenue of $340,174 with 8,053 transactions and 224,163 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of $25-50. When compared to its competitors, blu.com falls slightly behind vapesuperstore.co.uk, which generated $444,600 in revenue with 13,273 transactions and 396,720 sessions, albeit with a lower conversion rate of 3.00-3.50%. flawlessvapeshop.co.uk had significantly lower revenue at $18,398 with 187 transactions and 24,042 sessions, but a higher AOV of $75-100. vapejuice.com performed similarly to blu.com with a revenue of $390,442, 7,075 transactions, and 215,758 sessions, while vapemate.co.uk had a revenue of $56,701 with 1,382 transactions and 28,947 sessions, but a higher conversion rate of 4.50-5.00%. Overall, blu.com sits comfortably within the competitive landscape of the vaping industry, showing steady performance across key metrics.
Revenue share by device at blu.com
In November large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
