blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com's revenueOVER TIME
Over the past three months, blu.com revenue has experienced decline of 1.6%, compared to the preceding three months.
blu.com competitors
In July 2025, blu.com had a revenue of $403,267 with 7,743 transactions and 240,660 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, vapesuperstore.co.uk outperformed blu.com with a revenue of $683,023, 17,175 transactions, and 485,683 sessions. However, blu.com had a higher AOV compared to vapesuperstore.co.uk. Additionally, blu.com's conversion rate fell within the mid-range when compared to other competitors like vapejuice.com and vapejuice.co.uk. While flawlessvapeshop.co.uk had a higher AOV than blu.com, its overall revenue and number of transactions were significantly lower. Overall, blu.com maintained a competitive position in terms of conversion rate and AOV within the vaping industry in July 2025.
Revenue share by device at blu.com
In July large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
