blu.com
Blu.com is a website that offers a range of electronic products and accessories. Their inventory includes devices like e-cigarettes, vaping systems, and related items. The site seeks to provide options for individuals interested in smokeless alternatives to traditional cigarettes, aiming to cater to diverse preferences in this market segment.
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blu.com Annual Revenue and Growth
blu.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
blu.com's monthly revenueOVER TIME
Over the past three months, blu.com revenue has experienced decline of 4.5%, compared to the preceding three months.
blu.com competitors
In March 2026, blu.com reported a revenue of $355,977 from 7,004 transactions and 165,851 sessions, with an average order value (AOV) ranging from $50-$75 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, vapesuperstore.co.uk generated the highest revenue of $397,279 from 11,195 transactions and 336,996 sessions, with a lower AOV of $25-$50 and a conversion rate of 3.00-3.50%. vapejuice.com also had a higher revenue of $313,903 but with fewer transactions and sessions compared to blu.com. flawlessvapeshop.co.uk had the lowest revenue at $17,499, while vapemate.co.uk had a moderate revenue of $34,920, with the highest conversion rate of 4.50-5.00% among the competitors. Overall, blu.com's performance falls within the range of its competitors in terms of revenue, transactions, AOV, and conversion rate.
Revenue share by device at blu.com
In March large majority of sales on blu.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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blu.com channels
Identify top traffic channels that drive growth for blu.comand discover how performance of traffic channels has changed over time.
blu.com Google Ads spend
Evaluate blu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
blu.com devices
Review blu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
