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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

behr.com

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1.7M

Revenue

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.

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behr.com's revenueOVER TIME
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Over the past three months, behr.com revenue has experienced growth of 55%, compared to the preceding three months.

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behr.com revenue growth for last six months

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OVERVIEW

In July 2025, behr.com, an online store in the home and garden industry, generated $1,715,343 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. This performance metrics exceeded the median revenue and AOV for the category. behr.com had 2,033,431 sessions, which was higher than the median sessions but lower than the largest online store in the category, homedepot.com. Overall, behr.com showed strong performance in revenue and AOV, with a respectable conversion rate and a significant number of sessions compared to its competitors.

behr.com competitors

In July 2025, behr.com generated $1,715,343 in revenue from 22,304 transactions and 2,033,431 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 1.00% to 1.50%. In comparison, benjaminmoore.com outperformed behr.com with $5,117,389 in revenue from 28,498 transactions and 2,986,810 sessions. benjaminmoore.com also had a higher AOV of $175 to $200, but a slightly lower conversion rate of 0.50% to 1.00%. On the other hand, dunnedwards.com generated $1,255,616 in revenue from 3,077 transactions and 235,651 sessions, with an impressive AOV of $400 to $425 and a conversion rate matching behr.com's at 1.00% to 1.50%. Overall, behr.com falls behind benjaminmoore.com in terms of revenue and transactions, but remains competitive with dunnedwards.com in conversion rate and AOV.

#1 benjaminmoore.com

5.1M

Revenue

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#2 dunnedwards.com

1.3M

Revenue

235.7K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

behr.com vs top market performers

behr.com

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Revenue share by device at behr.com

In July large majority of sales on behr.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

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behr.com channels

Identify top traffic channels that drive growth for behr.comand discover how performance of traffic channels has changed over time.

behr.com Google Ads spend

Evaluate behr.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

behr.com devices

Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

behr.com top markets

Explore behr.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.