behr.com
Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
behr.com Annual Revenue and Growth
behr.com's annual sales on its online store amounted to $14.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
behr.com's monthly revenueOVER TIME
Over the past three months, behr.com revenue has experienced growth of 36%, compared to the preceding three months.
behr.com competitors
In June 2026, benjaminmoore.com outperformed behr.com with a revenue of $5,181,485 from 28,658 transactions and 2,809,239 sessions, indicating a higher average order value (AOV) of $175-200 compared to behr's AOV of $75-100. Both domains shared a conversion rate of 1.00-1.50%, showing similar efficiency in converting visitors into customers. On the other hand, dunnedwards.com reported slightly lower revenue at $1,939,050 from just 4,363 transactions, despite a higher AOV of $425-450 and a better conversion rate of 1.50-2.00%. In contrast, behr.com achieved a total revenue of $1,942,491, with 22,539 transactions from 2,130,240 sessions, reflecting a competitive position, yet revealing room for growth against its higher-performing rivals.
Revenue share by device at behr.com
In June large majority of sales on behr.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
Industries behr.com operates in
behr.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
behr.com channels
Identify top traffic channels that drive growth for behr.comand discover how performance of traffic channels has changed over time.
behr.com Google Ads spend
Evaluate behr.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
behr.com devices
Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
