behr.com
Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.
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behr.com Annual Revenue and Growth
behr.com's annual sales on its online store amounted to $14.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
behr.com's monthly revenueOVER TIME
Over the past three months, behr.com revenue has experienced decline of 12%, compared to the preceding three months.
behr.com competitors
In January 2026, behr.com reported a revenue of $1,203,245 from 15,794 transactions and 1,447,184 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 1.00-1.50%. When compared to its competitors, benjaminmoore.com outperformed behr.com with a revenue of $4,928,157 from 29,747 transactions and 2,659,251 sessions. benjaminmoore.com also had a higher AOV of $150-175, but both websites had similar conversion rates. On the other hand, dunnedwards.com had a revenue of $1,112,416 from 2,805 transactions and 235,123 sessions. dunnedwards.com boasted a significantly higher AOV of $375-400 compared to behr.com and benjaminmoore.com. However, all three competitors had similar conversion rates in the specified range. Overall, in terms of revenue and transaction volume, behr.com fell behind benjaminmoore.com but outperformed dunnedwards.com.
Revenue share by device at behr.com
In January large majority of sales on behr.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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behr.com channels
Identify top traffic channels that drive growth for behr.comand discover how performance of traffic channels has changed over time.
behr.com Google Ads spend
Evaluate behr.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
behr.com devices
Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
