behr.com
Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.
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behr.com Annual Revenue and Growth
behr.com's annual sales on its online store amounted to $14.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
behr.com's monthly revenueOVER TIME
Over the past three months, behr.com revenue has experienced growth of 44%, compared to the preceding three months.
behr.com competitors
In August 2026, benjaminmoore.com achieved revenue of $5.3 million, outperforming behr.com, which generated $2.5 million. With 30,700 transactions, benjaminmoore.com also surpassed behr.com’s 28,300 transactions. Both sites reported similar conversion rates, with behr.com ranging from 1.00-1.50% and benjaminmoore.com falling between 0.50-1.00%. In terms of sessions, benjaminmoore.com led with 3.2 million sessions, while behr.com trailed at 2.5 million. Meanwhile, dunnedwards.com generated $1.6 million in revenue with 3,249 transactions from 249,000 sessions, making it the smallest competitor in this comparison. Overall, behr.com ranks second in revenue, transactions, and sessions among these competitors.
Revenue share by device at behr.com
In August large majority of sales on behr.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
Industries behr.com operates in
behr.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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behr.com channels
Identify top traffic channels that drive growth for behr.comand discover how performance of traffic channels has changed over time.
behr.com Google Ads spend
Evaluate behr.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
behr.com devices
Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
