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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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2.2M
Revenue
Sep 26
1.9M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.

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behr.com Annual Revenue and Growth

behr.com's annual sales on its online store amounted to $14.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$14.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
behr.com revenue by year

behr.com's monthly revenueOVER TIME
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Over the past three months, behr.com revenue has experienced growth of 39%, compared to the preceding three months.

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behr.com revenue growth for last six months
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OVERVIEW
In September 2026, behr.com, a home and garden category site, generated $2.2 million in online sales, significantly higher than an average home and garden store's $110,000. The conversion rate ranged from 1.00-1.50%, which is within the typical range of 0.64% to 3.34%. Its average order value (AOV) of $75-100 falls below the typical range of $98 to $681. Additionally, behr.com had 1.9 million sessions, far exceeding the 30,400 sessions seen by an average home and garden store.
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behr.com competitors

In September 2026, benjaminmoore.com leads with a revenue of $5.2 million, outperforming behr.com, which ranks second with $2.2 million. Both domains have the same conversion rate of 1.00-1.50%, but benjaminmoore.com also records more transactions, totaling 28,000 compared to behr.com’s 23,400. Additionally, benjaminmoore.com receives 2.6 million sessions, significantly ahead of behr.com's 1.9 million. dunnedwards.com trails behind behr.com with a revenue of $1.2 million and only 2,410 transactions. Its session count is the lowest at 184,000. While behr.com shows a solid performance, it falls short compared to benjaminmoore.com across key metrics.

benjaminmoore.com screenshot
#1 benjaminmoore.com
5.2M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dunnedwards.com screenshot
#2 dunnedwards.com
1.2M
Revenue
184.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
behr.com vs top market performers
behr.com
top retailers
conversion rate vs average order value for behr.com and its competitors
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Revenue share by device at behr.com

In September large majority of sales on behr.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In September large majority of sales on behr.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries behr.com operates in

behr.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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behr.com channels

Identify top traffic channels that drive growth for behr.comand discover how performance of traffic channels has changed over time.

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behr.com Google Ads spend

Evaluate behr.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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behr.com devices

Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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behr.com top markets

Explore behr.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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behr.com country & global rank

Assess the ranking of behr.com among other retailers within its primary country and worldwide.

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