behr.com
Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.
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behr.com Annual Revenue and Growth
behr.com's annual sales on its online store amounted to $10.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
behr.com's monthly revenueOVER TIME
Over the past three months, behr.com revenue has experienced decline of 7.1%, compared to the preceding three months.
behr.com competitors
In November 2025, behr.com generated a revenue of $1,506,466 from 19,337 transactions and 1,718,408 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 1.00-1.50%. In comparison, benjaminmoore.com outperformed behr.com with a revenue of $5,229,378 from 53,110 transactions and 2,540,937 sessions, boasting a higher conversion rate of 2.00-2.50%. On the other hand, dunneedwards.com fell behind behr.com in terms of revenue, with $993,032 from 2,712 transactions and 225,785 sessions. However, dunneedwards.com had a higher AOV of $350-$375 while maintaining a similar conversion rate of 1.00-1.50%. Overall, while behr.com had solid performance metrics, it was surpassed by benjaminmoore.com in revenue and conversion rate, but outperformed dunneedwards.com in revenue and session numbers.
Revenue share by device at behr.com
In November large majority of sales on behr.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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behr.com channels
Identify top traffic channels that drive growth for behr.comand discover how performance of traffic channels has changed over time.
behr.com Google Ads spend
Evaluate behr.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
behr.com devices
Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
