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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.

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behr.com's revenueOVER TIME
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Over the past three months, behr.com revenue has experienced growth of 41%, compared to the preceding three months.

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behr.com revenue growth for last six months
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OVERVIEW
In May 2025, behr.com, in the home_and_garden industry, generated $1,235,319 in online sales with a conversion rate of 1.00-1.50% and an AOV of $75-100 from 1,400,756 sessions. The median revenue for the industry was $131,378, with homedepot.com leading in revenue at $1,523,750,068. A high conversion rate in the industry is 3.35%, while a low conversion rate is 0.68%. A high AOV in the industry is $677, and a low AOV is $94. The highest number of sessions in the industry was 181,263,132 from homedepot.com, with a median of 36,055 sessions.
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behr.com competitors

In May 2025, behr.com generated a revenue of $1,235,319 with 16,065 transactions and 1,400,756 sessions. The average order value (AOV) ranged from $75 to $100, and the conversion rate was between 1.00% and 1.50%. When compared to its competitors, benjaminmoore.com outperformed behr.com with a revenue of $5,088,274, 29,501 transactions, and 2,695,450 sessions. The AOV for benjaminmoore.com was higher, ranging from $150 to $175, while the conversion rate was the same as behr.com. On the other hand, dunnedwards.com had similar revenue to behr.com at $1,286,318 but with fewer transactions (2,814) and sessions (225,527). dunnedwards.com had a significantly higher AOV ranging from $450 to $475, indicating a different market positioning compared to behr.com and benjaminmoore.com.

benjaminmoore.com screenshot
#1 benjaminmoore.com
5.1M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
dunnedwards.com screenshot
#2 dunnedwards.com
1.3M
Revenue
225.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
behr.com vs top market performers
behr.com
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conversion rate vs average order value for behr.com and its competitors
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Revenue share by device at behr.com

In May large majority of sales on behr.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on behr.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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behr.com channels

Identify top traffic channels that drive growth for behr.comand discover how performance of traffic channels has changed over time.

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behr.com Google Ads spend

Evaluate behr.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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behr.com devices

Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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behr.com top markets

Explore behr.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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behr.com country & global rank

Assess the ranking of behr.com among other retailers within its primary country and worldwide.

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