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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

behr.com

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834.4K

Revenue

1.1M

Sessions

0.5-1.0%

Conversion rate

$75-100

Average order value

Online only revenue for behr.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Behr.com is a website that provides products and information related to home improvement. It sells a range of paint, color samples, primers, stains, and specialty coatings for interior and exterior surfaces. The website also features resources for inspiration, project guides, and a store locator for convenience.

behr.com’s revenueOVER TIME
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Over the past three months, behr.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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behr.com revenue growth for last six months

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OVERVIEW

behr.com, in the home_and_garden industry, generated $834,353 in online sales with a conversion rate of 0.50-1.00% and an average order value of $75-100 in September 2024. This performance is compared to a median revenue of $143,955 and a very high AOV of $713 in the industry. The website had 1,089,207 sessions, while the largest store, homedepot.com, had 152,323,099 sessions. The conversion rate in the HOME AND GARDEN category ranged from 0.75% to 3.34%, highlighting behr.com's competitive standing in the market.

behr.com competitors

When comparing behr.com to its competitors in the paint industry, we see that behr.com has a revenue of $834,353 with 9,340 transactions and 1,089,207 sessions in September 2024. The average order value (AOV) falls between $75-100, and the conversion rate ranges from 0.50-1.00%. In contrast, benjaminmoore.com outperforms behr.com with a revenue of $6,253,431, 36,800 transactions, and 3,019,979 sessions. The AOV for Benjamin Moore is higher at $150-175, and the conversion rate is also higher at 1.00-1.50%. dunnedwards.com is another competitor with a revenue of $897,720, 2,584 transactions, and 189,881 sessions. Dunn Edwards has the highest AOV at $325-350 and a conversion rate of 1.00-1.50%. Overall, behr.com lags behind its competitors in terms of revenue, transactions, AOV, and conversion rate.

#1 benjaminmoore.com

6.3M

Revenue

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#2 dunnedwards.com

897.7K

Revenue

189.9K

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

behr.com vs top market performers

behr.com

top retailers

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behr.com brandsby revenue

Behr Logo

behr.com categoriesby revenue

Primers

Top retailers:amazon.com lowes.com screwfix.com

Stains

Top retailers:screwfix.com amazon.com amazon.de

Protective Coatings & Sealants

Top retailers:amazon.com lowes.com walmart.com

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Top retailers:etsy.com marksandspencer.com ebay.com

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Top retailers:amazon.com screwfix.com lowes.com

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behr.com channels

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behr.com Google Ads spend

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behr.com devices

Review behr.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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behr.com top markets

Explore behr.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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