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Dec 2025
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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327.7K
Revenue
Dec 25
239.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $9.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced growth of 23%, compared to the preceding three months.

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bathmatedirect.com revenue growth for last six months
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OVERVIEW
In December 2025, bathmatedirect.com, operating in the ADULT industry, generated $327,736 in online sales, significantly above the median of $63,848, but far below the leading competitor, eis.de, at $13,030,539; the site achieved a conversion rate between 0.50-1.00%, below the high of 3.28% in the industry, with an average order value (AOV) of $200-225, less than the top AOV of $302; bathmatedirect.com attracted 239,717 sessions, which is impressive compared to the median of 27,942 but a fraction of the 5,257,845 sessions at naughtyamerica.com.
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bathmatedirect.com competitors

In December 2025, bathmatedirect.com outperformed its competitors in terms of revenue, generating $327,736. The website had 1,543 transactions and 239,717 sessions, with an average order value (AOV) ranging between $200-225 and a conversion rate between 0.50-1.00%. In comparison, theenhancedmale.com generated $63,940 in revenue from 452 transactions and 301,190 sessions, with an AOV between $125-150 and a conversion rate of 0.00-0.50%. Similarly, mysecretluxury.com had revenue of $14,360 from 114 transactions and 9,256 sessions, with an AOV between $125-150 and a conversion rate of 1.00-1.50%. Overall, bathmatedirect.com performed significantly better in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the same industry during December 2025.

theenhancedmale.com screenshot
#1 theenhancedmale.com
63.9K
Revenue
301.2K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
14.4K
Revenue
9.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In December large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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