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Sep 2025
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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250.5K
Revenue
Sep 25
189.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $9.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced growth of 12%, compared to the preceding three months.

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bathmatedirect.com revenue growth for last six months
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OVERVIEW
In September 2025, bathmatedirect.com, operating in the ADULT industry, generated online sales revenue of $250,452, significantly surpassing the median of $52,713; however, it lagged behind the leading competitor, eis.de, at $14,696,263. The site's conversion rate ranged from 0.50-1.00%, falling short of the ADULT industry's high of 3.27%. The average order value (AOV) stood between $200-225, compared to a high of $310 and a low of $67. With 189,387 sessions, bathmatedirect.com surpassed the median of 22,576 but remained far below the leader, naughtyamerica.com, which boasted 7,455,230 sessions.
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bathmatedirect.com competitors

In September 2025, bathmatedirect.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). bathmatedirect.com generated $250,452 in revenue from 1,202 transactions and 189,387 sessions, with an AOV ranging from $200 to $225 and a conversion rate of 0.50 to 1.00. In comparison, theenhancedmale.com reported $53,004 in revenue from 370 transactions and 236,737 sessions, with an AOV of $125 to $150 and a conversion rate of 0.00 to 0.50. Similarly, mysecretluxury.com achieved $16,200 in revenue from 132 transactions and 11,879 sessions, with an AOV of $100 to $125 and a conversion rate of 1.00 to 1.50. Overall, bathmatedirect.com demonstrated superior performance across all metrics compared to its competitors in the same industry.

theenhancedmale.com screenshot
#1 theenhancedmale.com
53K
Revenue
236.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
16.2K
Revenue
11.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In September large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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