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Mar 2026
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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178.1K
Revenue
Mar 26
187.1K
Sessions
Mar 26
0.0-0.5%
Conv. rate
Mar 26
$200-225
AOV
Mar 26
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $3.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced decline of 25%, compared to the preceding three months.

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bathmatedirect.com revenue decline for last six months
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OVERVIEW
In March 2026, bathmatedirect.com, operating in the ADULT industry, generated online sales revenue of $178,112, significantly exceeding the median of $51,366. However, its conversion rate ranged between 0.00-0.50%, well below the ADULT industry average of 3.43%. The average order value (AOV) stood between $200-225, while high AOV benchmarks reach $474. The site attracted 187,079 sessions, contrasting sharply with the leading site, naughtyamerica.com, which garnered 9,115,453 sessions, highlighting bathmatedirect's room for growth in both traffic and conversion efficiency within the competitive ADULT market.
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bathmatedirect.com competitors

In March 2026, bathmatedirect.com outperformed its competitors in terms of revenue with $178,112, compared to theenhancedmale.com's $42,314 and mysecretluxury.com's $16,240. bathmatedirect.com also had the highest number of transactions at 833, followed by theenhancedmale.com with 306 and mysecretluxury.com with 142. However, in terms of sessions, theenhancedmale.com had the highest with 222,377, while bathmatedirect.com had 187,079 and mysecretluxury.com had 11,866. When looking at average order value (AOV), bathmatedirect.com fell in the middle range at $200-$225, while theenhancedmale.com had an AOV of $125-$150 and mysecretluxury.com had an AOV of $100-$125. In terms of conversion rates, all three companies had similar rates, with bathmatedirect.com ranging from 0.00%-0.50%, theenhancedmale.com at 0.00%-0.50%, and mysecretluxury.com at 1.00%-1.50%.

theenhancedmale.com screenshot
#1 theenhancedmale.com
42.3K
Revenue
222.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
16.2K
Revenue
11.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In March large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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