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Sep 2026
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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224.8K
Revenue
Sep 26
164.6K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $3.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced growth of 15%, compared to the preceding three months.

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bathmatedirect.com revenue growth for last six months
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OVERVIEW
In September 2026, bathmatedirect.com, an ADULT category retailer, generated $225,000 in revenue, significantly higher than the typical ADULT retailer's $45,800 monthly sales. Its conversion rate stands at 0.50-1.00%, which is within the typical ADULT retailer range of 0.69% to 3.33%. The average order value (AOV) is $225-250, also within the typical ADULT retailer range of $69 to $425. With 165,000 sessions, bathmatedirect.com far exceeds the typical ADULT retailer's 19,100 sessions per month.
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bathmatedirect.com competitors

The competitive set includes bathmatedirect.com, theenhancedmale.com, and mysecretluxury.com. In September 2026, bathmatedirect.com outperformed both competitors with a revenue of $225,000 and 923 transactions, establishing itself as the leader in both categories. While theenhancedmale.com led in sessions with 229,000, bathmatedirect.com followed with 165,000 sessions, reflecting a strong market presence. The average order value (AOV) for bathmatedirect.com ranged from $225-250, significantly surpassing theenhancedmale.com's AOV of $125-150 and mysecretluxury.com's AOV of $100-125. Conversion rates also showcased bathmatedirect.com’s strength, falling between 0.50-1.00%, compared to theenhancedmale.com's 0.00-0.50% and mysecretluxury.com's 1.00-1.50%. Overall, bathmatedirect.com stands out in revenue and transactions, solidifying its competitive edge.

theenhancedmale.com screenshot
#1 theenhancedmale.com
60.1K
Revenue
229K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
46.2K
Revenue
37.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In September large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bathmatedirect.com operates in

bathmatedirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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