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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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291.2K
Revenue
Jul 26
257.8K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $3.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced growth of 19%, compared to the preceding three months.

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bathmatedirect.com revenue growth for last six months
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OVERVIEW
In July 2026, bathmatedirect.com, operating in the ADULT category, generated $291,000 in online sales, significantly higher than the typical ADULT retailer's $48,000. With a conversion rate of 0.50-1.00%, bathmatedirect.com falls within the typical ADULT retailer range of 0.72% to 3.29%. Its average order value (AOV) of $200-225 also aligns with the typical ADULT retailer AOV range of $68 to $428. Additionally, bathmatedirect.com attracted 258,000 sessions, far exceeding the typical ADULT retailer's 20,900 sessions.
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bathmatedirect.com competitors

The competitive set includes bathmatedirect.com, theenhancedmale.com, and mysecretluxury.com. In July 2026, bathmatedirect.com achieved a revenue of $291,000, significantly outpacing theenhancedmale.com, which generated $79,300, and mysecretluxury.com, with $38,400. bathmatedirect.com also led in transactions, recording 1,319 compared to theenhancedmale.com’s 552, and mysecretluxury.com’s 361, giving bathmatedirect.com a remarkable advantage of 767 transactions over theenhancedmale.com. However, in sessions, bathmatedirect.com ranked second with 258,000, trailing theenhancedmale.com by 39,000 sessions. The average order value for bathmatedirect.com was between $200-225, surpassing theenhancedmale.com’s $125-150 and mysecretluxury.com’s $100-125, while its conversion rate of 0.50-1.00 matched mysecretluxury.com but exceeded theenhancedmale.com’s maximum of 0.50%.

theenhancedmale.com screenshot
#1 theenhancedmale.com
79.3K
Revenue
297.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
38.4K
Revenue
37.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In July large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bathmatedirect.com operates in

bathmatedirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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