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Nov 2025
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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318.8K
Revenue
Nov 25
187.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $9.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced growth of 15%, compared to the preceding three months.

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bathmatedirect.com revenue growth for last six months
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OVERVIEW
In November 2025, bathmatedirect.com generated $318,830 in revenue from online sales, significantly surpassing the ADULT industry median of $48,903, though still far below the top competitor eis.de, which boasts $16,034,046. The site's conversion rate ranged from 0.50% to 1.00%, below the high benchmark of 3.26%, with an average order value (AOV) between $200 and $225, also below the industry high of $318. bathmatedirect.com attracted 187,170 sessions, markedly higher than the ADULT industry median of 21,886, but substantially lower than the leading site with 6,458,681 sessions.
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bathmatedirect.com competitors

In November 2025, bathmatedirect.com outperformed its competitors theenhancedmale.com and mysecretluxury.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. bathmatedirect.com generated a revenue of $318,830 from 1,438 transactions and 187,170 sessions, with an AOV ranging between $200-225 and a conversion rate of 0.50-1.00. In comparison, theenhancedmale.com reported a revenue of $64,165 from 408 transactions and 281,471 sessions, with an AOV of $150-175 and a conversion rate of 0.00-0.50. Similarly, mysecretluxury.com generated a revenue of $14,707 from 125 transactions and 11,364 sessions, with an AOV ranging between $100-125 and a conversion rate of 1.00-1.50. bathmatedirect.com clearly outperformed its competitors across all metrics in November 2025.

theenhancedmale.com screenshot
#1 theenhancedmale.com
64.2K
Revenue
281.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
14.7K
Revenue
11.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In November large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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