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May 2025
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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206.8K
Revenue
232.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com's revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced decline of 40%, compared to the preceding three months.

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bathmatedirect.com revenue decline for last six months
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OVERVIEW
bathmatedirect.com, an ADULT industry website, had a revenue of $206,768 in online sales for May 2025 compared to a median of $52,244 in the ADULT category, with the largest online store lovense.com at $11,416,588. The conversion rate ranged from 0.50-1.00%, with a very high of 3.33% and a very low of 0.75%. The average order value (AOV) was between $175-200, with a high of $495 and a low of $69. The website had 232,619 sessions, while the highest was 6,406,744 from naughtyamerica.com and the median in the ADULT category was 18,569 sessions.
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bathmatedirect.com competitors

In May 2025, bathmatedirect.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. bathmatedirect.com generated a revenue of $206,768 with 1,179 transactions from 232,619 sessions, boasting an AOV of $175-200 and a conversion rate of 0.50-1.00. In comparison, theenhancedmale.com achieved $67,146 in revenue with 506 transactions from 244,748 sessions, an AOV of $125-150, and a conversion rate of 0.00-0.50. Meanwhile, mysecretluxury.com lagged behind with $7,293 in revenue, 69 transactions from 6,486 sessions, an AOV of $100-125, and a conversion rate of 1.00-1.50. Overall, bathmatedirect.com demonstrated superior performance in all key metrics compared to its competitors in the online adult products industry.

theenhancedmale.com screenshot
#1 theenhancedmale.com
67.1K
Revenue
244.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
7.3K
Revenue
6.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In May large majority of sales on bathmatedirect.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on bathmatedirect.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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