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May 2026
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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245.1K
Revenue
May 26
223.3K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$200-225
AOV
May 26
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $3.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced decline of 25%, compared to the preceding three months.

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bathmatedirect.com revenue decline for last six months
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OVERVIEW
In May 2026, bathmatedirect.com generated $245,058 in revenue, significantly outperforming the ADULT industry median of $37,388, but still lagging behind the leading competitor, lovense.com, at $14,928,681. The site's conversion rate hovered between 0.00-0.50%, well below the industry average of 3.36%, and with an average order value (AOV) ranging from $200-225, it fell short of the high AOV benchmark of $422. With 223,324 sessions, bathmatedirect.com surpassed the median of 15,400, yet remained distant from the highest traffic competitor, naughtyamerica.com, which recorded 8,701,370 sessions.
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bathmatedirect.com competitors

In May 2026, bathmatedirect.com outperformed its competitors with a revenue of $245,058 from 1,125 transactions, leading to a session count of 223,324 and an average order value (AOV) between $200-225. In contrast, theenhancedmale.com generated $74,320 with 515 transactions from 257,503 sessions, boasting a lower AOV of $125-150. Similarly, mysecretluxury.com earned $49,241 from 435 transactions but had a significantly lower session count of 46,944 and an AOV of $100-125. All domains exhibited conversion rates ranging from 0.00-0.50%, indicating room for improvement. While bathmatedirect.com holds a stronger revenue position, its competitors also show potential, especially mysecretluxury.com with a higher conversion rate of 0.50-1.00%. Overall, bathmatedirect.com maintains a significant lead in revenue and AOV, establishing a robust competitive edge in the market.

theenhancedmale.com screenshot
#1 theenhancedmale.com
74.3K
Revenue
257.5K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
49.2K
Revenue
46.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In May large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bathmatedirect.com operates in

bathmatedirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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