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Jan 2026
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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285.7K
Revenue
Jan 26
168.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $3.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced growth of 17%, compared to the preceding three months.

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bathmatedirect.com revenue growth for last six months
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OVERVIEW
In January 2026, bathmatedirect.com generated $285,694 in online sales, significantly surpassing the ADULT industry's median revenue of $63,533, with a conversion rate between 0.50-1.00%, lower than the industry high of 3.33%. The average order value (AOV) ranged from $200-225, well below the peak of $536, while sessions totaled 168,755, exceeding the median of 27,839 but far behind the leading site, naughtyamerica.com, which had 5,879,262 sessions. Overall, bathmatedirect.com shows strong revenue performance but potential for improvement in conversion rate and AOV compared to industry leaders.
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bathmatedirect.com competitors

In January 2026, bathmatedirect.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. bathmatedirect.com generated $285,694 in revenue from 1,293 transactions and 168,755 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 0.50% to 1.00%. In comparison, theenhancedmale.com generated $51,778 in revenue from 394 transactions and 301,614 sessions, with an AOV ranging from $125 to $150 and a conversion rate of 0.00% to 0.50%. Similarly, mysecretluxury.com generated $11,596 in revenue from 97 transactions and 7,730 sessions, with an AOV ranging from $100 to $125 and a conversion rate of 1.00% to 1.50%. Overall, bathmatedirect.com demonstrated stronger performance across these key metrics when compared to its competitors in the same period.

theenhancedmale.com screenshot
#1 theenhancedmale.com
51.8K
Revenue
301.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
11.6K
Revenue
7.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In January large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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