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Apr 2026
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Home/Insights/Retailers/bathmatedirect.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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211K
Revenue
Apr 26
222K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Bathmatedirect.com is a website that offers a range of products related to male enhancement and hygiene. The site sells various sizes of water-based penis pumps under the brand name Bathmate, which are intended to be used in the bath or shower. They also provide accessories and offer discreet packaging and shipping.

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bathmatedirect.com Annual Revenue and Growth

bathmatedirect.com's annual sales on its online store amounted to $3.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathmatedirect.com revenue by year

bathmatedirect.com's monthly revenueOVER TIME
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Over the past three months, bathmatedirect.com revenue has experienced decline of 33%, compared to the preceding three months.

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bathmatedirect.com revenue decline for last six months
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OVERVIEW
In April 2026, bathmatedirect.com generated $211,016 in online sales, significantly above the ADULT industry median of $38,725, with a conversion rate between 0.00-0.50%, far below the high of 3.18% and close to the low of 0.53%. Its average order value (AOV) ranged from $200 to $225, while the ADULT sector's AOV peaks at $527 and dips to $62. With 221,977 sessions, bathmatedirect.com outperformed the industry median of 22,422 but fell short of the leading ADULT site, naughtyamerica.com, which attracted 6,791,935 sessions.
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bathmatedirect.com competitors

In April 2026, bathmatedirect.com significantly outperformed its competitors in several key metrics. With a revenue of $211,016 and 955 transactions from 221,977 sessions, its average order value (AOV) ranges between $200-225. In contrast, theenhancedmale.com generated $39,323 from 262 transactions across 218,375 sessions, achieving an AOV of $125-150, while mysecretluxury.com lagged further with a revenue of $32,740 and 264 transactions, with a notably lower AOV of $100-125. bathmatedirect.com also exhibited a conversion rate of 0.00-0.50%, similar to theenhancedmale.com, which also has a conversion rate in that range. However, mysecretluxury.com stands out with a higher conversion rate of 0.50-1.00%, indicating potentially more effective customer engagement despite lower revenue figures. Overall, bathmatedirect.com holds a strong competitive edge in revenue and average order value compared to its rivals.

theenhancedmale.com screenshot
#1 theenhancedmale.com
39.3K
Revenue
218.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
mysecretluxury.com screenshot
#2 mysecretluxury.com
32.7K
Revenue
31.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bathmatedirect.com vs top market performers
bathmatedirect.com
top retailers
conversion rate vs average order value for bathmatedirect.com and its competitors
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Revenue share by device at bathmatedirect.com

In April large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bathmatedirect.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bathmatedirect.com channels

Identify top traffic channels that drive growth for bathmatedirect.comand discover how performance of traffic channels has changed over time.

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bathmatedirect.com Google Ads spend

Evaluate bathmatedirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathmatedirect.com devices

Review bathmatedirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathmatedirect.com top markets

Explore bathmatedirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathmatedirect.com country & global rank

Assess the ranking of bathmatedirect.com among other retailers within its primary country and worldwide.

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