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Sep 2025
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Home/Insights/Retailers/artificialgrassdirect.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for artificialgrassdirect.co.ukartificialgrassdirect.co.uk

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97.3K
Revenue
Sep 25
13.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Artificial Grass Direct is a website offering a selection of artificial grass products. They provide a range of options for customers looking to enhance their outdoor spaces with low-maintenance alternatives to natural grass. The site features various types, cuts, and colors of artificial grass, suitable for gardening, landscaping, and recreational purposes.

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artificialgrassdirect.co.uk Annual Revenue and Growth

artificialgrassdirect.co.uk's annual sales on its online store amounted to $2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
artificialgrassdirect.co.uk revenue by year

artificialgrassdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, artificialgrassdirect.co.uk revenue has experienced decline of 38%, compared to the preceding three months.

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artificialgrassdirect.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, artificialgrassdirect.co.uk generated $97,256 in online sales with a conversion rate between 2.00-2.50%, lower than the home_and_garden median of $113,901 and the high of 3.36%. The average order value (AOV) ranged from $300-325, compared to a sector high of $677. The site attracted 13,109 sessions, significantly below the median of 32,433, while the leading competitor, homedepot.com, boasted an impressive 148,597,767 sessions and a staggering revenue of $1,279,366,314, highlighting the competitive landscape within the home_and_garden market.
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artificialgrassdirect.co.uk competitors

In September 2025, artificialgrassdirect.co.uk had a revenue of £97,256 with 310 transactions and 13,109 sessions, boasting an average order value (AOV) of £300-£325 and a conversion rate of 2.00-2.50%. In comparison, grass247.co.uk outperformed artificialgrassdirect.co.uk with a revenue of £477,079 from 1,385 transactions and 35,176 sessions, showcasing a higher AOV of £325-£350 and a superior conversion rate of 3.50-4.00%. On the other hand, forevergreenlawns.co.uk fell behind artificialgrassdirect.co.uk with a revenue of £17,799 from 206 transactions and 8,866 sessions, indicating a lower AOV of £75-£100 despite having a comparable conversion rate of 2.00-2.50%. Overall, artificialgrassdirect.co.uk demonstrated strong performance in revenue and conversion rate, but could work on increasing its AOV and sessions to compete more effectively with grass247.co.uk.

grass247.co.uk screenshot
#1 grass247.co.uk
477.1K
Revenue
35.2K
Sessions
3.5-4.0%
Conv. rate
$325-350
AOV
forevergreenlawns.co.uk screenshot
#2 forevergreenlawns.co.uk
17.8K
Revenue
8.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
artificialgrassdirect.co.uk vs top market performers
artificialgrassdirect.co.uk
top retailers
conversion rate vs average order value for artificialgrassdirect.co.uk and its competitors
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Revenue share by device at artificialgrassdirect.co.uk

In September large majority of sales on artificialgrassdirect.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on artificialgrassdirect.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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artificialgrassdirect.co.uk channels

Identify top traffic channels that drive growth for artificialgrassdirect.co.ukand discover how performance of traffic channels has changed over time.

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artificialgrassdirect.co.uk Google Ads spend

Evaluate artificialgrassdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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artificialgrassdirect.co.uk devices

Review artificialgrassdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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artificialgrassdirect.co.uk top markets

Explore artificialgrassdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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artificialgrassdirect.co.uk country & global rank

Assess the ranking of artificialgrassdirect.co.uk among other retailers within its primary country and worldwide.

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