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Dec 2025
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Home/Insights/Retailers/artificialgrassdirect.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for artificialgrassdirect.co.ukartificialgrassdirect.co.uk

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80.9K
Revenue
Dec 25
12.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Artificial Grass Direct is a website offering a selection of artificial grass products. They provide a range of options for customers looking to enhance their outdoor spaces with low-maintenance alternatives to natural grass. The site features various types, cuts, and colors of artificial grass, suitable for gardening, landscaping, and recreational purposes.

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artificialgrassdirect.co.uk Annual Revenue and Growth

artificialgrassdirect.co.uk's annual sales on its online store amounted to $2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
artificialgrassdirect.co.uk revenue by year

artificialgrassdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, artificialgrassdirect.co.uk revenue has experienced decline of 33%, compared to the preceding three months.

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artificialgrassdirect.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, artificialgrassdirect.co.uk generated $80,877 in online sales with a conversion rate between 2.00-2.50%, below the home and garden median of $114,229 and the high conversion rate of 3.32%. The average order value (AOV) ranged from $300 to $325, significantly lower than the industry high of $667. The site attracted 12,704 sessions, far behind the home and garden median of 33,723 and the leading site, homedepot.com, with an overwhelming 141,891,489 sessions, highlighting a need for growth in traffic and sales performance.
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artificialgrassdirect.co.uk competitors

In December 2025, artificialgrassdirect.co.uk generated a revenue of $80,877 from 257 transactions with 12,704 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 2.00-2.50%. Compared to its competitors, grass247.co.uk outperformed artificialgrassdirect.co.uk with a revenue of $215,834 from 1,059 transactions and 26,545 sessions, boasting a higher AOV of $200-225 and a superior conversion rate of 3.50-4.00%. On the other hand, forevergreenlawns.co.uk lagged behind with a revenue of $16,204 from 178 transactions and 7,610 sessions, a lower AOV of $75-100, and an equal conversion rate of 2.00-2.50%. Overall, artificialgrassdirect.co.uk falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, positioning itself as a strong player in the artificial grass market.

grass247.co.uk screenshot
#1 grass247.co.uk
215.8K
Revenue
26.5K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
forevergreenlawns.co.uk screenshot
#2 forevergreenlawns.co.uk
16.2K
Revenue
7.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
artificialgrassdirect.co.uk vs top market performers
artificialgrassdirect.co.uk
top retailers
conversion rate vs average order value for artificialgrassdirect.co.uk and its competitors
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Revenue share by device at artificialgrassdirect.co.uk

In December large majority of sales on artificialgrassdirect.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on artificialgrassdirect.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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artificialgrassdirect.co.uk channels

Identify top traffic channels that drive growth for artificialgrassdirect.co.ukand discover how performance of traffic channels has changed over time.

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artificialgrassdirect.co.uk Google Ads spend

Evaluate artificialgrassdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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artificialgrassdirect.co.uk devices

Review artificialgrassdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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artificialgrassdirect.co.uk top markets

Explore artificialgrassdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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artificialgrassdirect.co.uk country & global rank

Assess the ranking of artificialgrassdirect.co.uk among other retailers within its primary country and worldwide.

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