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Sep 2025
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Home/Insights/Retailers/americanlawnmower.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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43.7K
Revenue
Sep 25
16.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

AmericanLawnmower.com is an online platform known for selling a diverse range of lawnmowers and related equipment. The website offers a vast selection of manual, reel, electric, and cordless lawnmowers, along with additional accessories such as replacement parts and blades. It provides customers with a convenient way to browse and purchase lawn maintenance products.

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americanlawnmower.com Annual Revenue and Growth

americanlawnmower.com's annual sales on its online store amounted to $790.8K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$790.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanlawnmower.com revenue by year

americanlawnmower.com's monthly revenueOVER TIME
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Over the past three months, americanlawnmower.com revenue has experienced decline of 26%, compared to the preceding three months.

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americanlawnmower.com revenue decline for last six months
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OVERVIEW
In September 2025, americanlawnmower.com generated $43,730 in online sales, significantly below the home_and_garden median of $113,901, with a conversion rate of 1.50-2.00%, lagging behind the category's high of 3.36%. Its average order value (AOV) ranged from $150-175, underperforming against the high of $677, while the site recorded 16,484 sessions, far less than the median of 32,433. Despite its niche in the home and garden sector, americanlawnmower.com remains dwarfed by industry leader homedepot.com, which reported an overwhelming $1,279,366,314 in sales and 148,597,767 sessions.
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americanlawnmower.com competitors

In September 2025, americanlawnmower.com generated $43,730 in revenue from 270 transactions with 16,484 sessions, boasting an Average Order Value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, earthwisebags.com had revenue of $14,502 from 111 transactions and 4,235 sessions, with a higher conversion rate of 2.50-3.00% but a lower AOV of $125-150. lawnmaster.com had revenue of $37,298 from 239 transactions and 15,827 sessions, with similar AOV and conversion rate as americanlawnmower.com. greenworkstools.com outperformed all competitors with revenue of $2,309,562 from 7,400 transactions and 655,707 sessions, boasting a higher AOV of $300-325 but a lower conversion rate of 1.00-1.50%. snowjoe.com had revenue of $14,929 from 85 transactions and 16,664 sessions, with a higher AOV of $175-200 but a lower conversion rate of 0.50-1.00%. Overall, americanlawnmower.com falls in the middle of the pack in terms of revenue and performance metrics compared to its competitors in the lawn equipment industry.

earthwisebags.com screenshot
#1 earthwisebags.com
14.5K
Revenue
4.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
lawnmaster.com screenshot
#2 lawnmaster.com
37.3K
Revenue
15.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
greenworkstools.com screenshot
#3 greenworkstools.com
2.3M
Revenue
655.7K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
mowersdirect.com screenshot
#4 mowersdirect.com
925
Revenue
90
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
snowjoe.com screenshot
#5 snowjoe.com
14.9K
Revenue
16.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
americanlawnmower.com vs top market performers
americanlawnmower.com
top retailers
conversion rate vs average order value for americanlawnmower.com and its competitors
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Revenue share by device at americanlawnmower.com

In September large majority of sales on americanlawnmower.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on americanlawnmower.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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brands overtime comparison

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americanlawnmower.com channels

Identify top traffic channels that drive growth for americanlawnmower.comand discover how performance of traffic channels has changed over time.

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americanlawnmower.com Google Ads spend

Evaluate americanlawnmower.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanlawnmower.com devices

Review americanlawnmower.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanlawnmower.com top markets

Explore americanlawnmower.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanlawnmower.com country & global rank

Assess the ranking of americanlawnmower.com among other retailers within its primary country and worldwide.

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