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Jul 2026
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Home/Insights/Retailers/americancrafts.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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217.4K
Revenue
Jul 26
64.8K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

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americancrafts.com Annual Revenue and Growth

americancrafts.com's annual sales on its online store amounted to $1.7M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
americancrafts.com revenue by year

americancrafts.com's monthly revenueOVER TIME
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Over the past three months, americancrafts.com revenue has experienced growth of 5.3%, compared to the preceding three months.

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americancrafts.com revenue growth for last six months
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OVERVIEW
In July 2026, americancrafts.com, a home and garden category store, generated $217,000 in revenue for online sales, significantly above the $118,000 typical for an average home and garden store. Its conversion rate ranged from 2.50-3.00%, comfortably within the typical range of 0.64% to 3.35% for the category. The average order value (AOV) was $125-150, also within the typical AOV range of $99 to $687. With 64,800 sessions, americancrafts.com outperformed the average home and garden store's 33,500 sessions, while still being far below the 214.5 million sessions of homedepot.com, the most-visited site in the category.
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americancrafts.com competitors

In July 2026, americancrafts.com significantly trails its competitors in sessions, with 64,800 compared to scrapbook.com’s leading 1 million, a gap of 935,000. While americancrafts.com ranks second in revenue at $217,000, it lags behind scrapbook.com by a staggering $2.6 million. In terms of transactions, americancrafts.com again holds the second position with 1,670, trailing scrapbook.com by 29,000 transactions. The average order value (AOV) for americancrafts.com ranges from $125-150, which is competitive compared to brutusmonroe.com’s $150-175 and scrapbookgeneration.com’s $100-125. Conversion rates for americancrafts.com fall between 2.50-3.00%, which is on par with brutusmonroe.com but lower than scrapbookgeneration.com’s 3.50-4.00%. Overall, while americancrafts.com performs well in terms of revenue and transactions, it still has significant gaps to close against the leading scrapbook.com across key metrics.

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#1 maymaymadeit.com
5.7K
Revenue
8.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
scrapbook.com screenshot
#2 scrapbook.com
2.8M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
brutusmonroe.com screenshot
#3 brutusmonroe.com
122.5K
Revenue
27.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
craftstash.us screenshot
#4 craftstash.us
40.2
Revenue
50.1
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
scrapbookgeneration.com screenshot
#5 scrapbookgeneration.com
20.1K
Revenue
4.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
americancrafts.com vs top market performers
americancrafts.com
top retailers
conversion rate vs average order value for americancrafts.com and its competitors
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Revenue share by device at americancrafts.com

In July large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries americancrafts.com operates in

americancrafts.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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americancrafts.com channels

Identify top traffic channels that drive growth for americancrafts.comand discover how performance of traffic channels has changed over time.

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americancrafts.com Google Ads spend

Evaluate americancrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americancrafts.com devices

Review americancrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americancrafts.com top markets

Explore americancrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americancrafts.com country & global rank

Assess the ranking of americancrafts.com among other retailers within its primary country and worldwide.

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