Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/americancrafts.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for americancrafts.comamericancrafts.com

Start benchmarking for free
Sign in with GoogleSign up with Google
179.8K
Revenue
Apr 26
62.8K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

americancrafts.com Annual Revenue and Growth

americancrafts.com's annual sales on its online store amounted to $1.7M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
americancrafts.com revenue by year

americancrafts.com's monthly revenueOVER TIME
View real-time data

Over the past three months, americancrafts.com revenue has experienced growth of 56%, compared to the preceding three months.

View real-time data
americancrafts.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, americancrafts.com generated $179,789 in online sales, outperforming the home_and_garden median of $116,511, with a conversion rate of 2.00-2.50%, below the high of 3.31% but above the low of 0.65%. The average order value (AOV) ranged from $100 to $125, falling short of the high AOV of $676 and just above the low of $91. With 62,762 sessions, americancrafts.com exceeded the home_and_garden median of 34,309 but lagged significantly behind the category leader, homedepot.com, which boasts 184,735,892 sessions.
Read more

americancrafts.com competitors

In April 2026, americancrafts.com reported a revenue of $179,789 from 1,564 transactions across 62,762 sessions, yielding an Average Order Value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In contrast, its competitor scrapbook.com leads significantly with a staggering revenue of $2,775,256, stemming from 33,002 transactions over 856,097 sessions, demonstrating a higher conversion rate of 3.50-4.00%. Similarly, scrapbookgeneration.com achieved $19,896 in revenue with a conversion rate of 3.00-3.50% despite lower transactions. maymaymadeit.com and brutusmonroe.com lag behind with revenues of $6,978 and $22,966, respectively, both exhibiting lower conversion rates (0.50-1.00% and 2.50-3.00%). While americancrafts.com performs well in its niche, its competitive position pales in comparison to scrapbook.com, which commands the market with far superior metrics.

maymaymadeit.com screenshot
#1 maymaymadeit.com
7K
Revenue
8.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
scrapbook.com screenshot
#2 scrapbook.com
2.8M
Revenue
856.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
brutusmonroe.com screenshot
#3 brutusmonroe.com
23K
Revenue
8.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
scrapbookgeneration.com screenshot
#4 scrapbookgeneration.com
19.9K
Revenue
5.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bythewell4god.com screenshot
#5 bythewell4god.com
4.2K
Revenue
1.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
americancrafts.com vs top market performers
americancrafts.com
top retailers
conversion rate vs average order value for americancrafts.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at americancrafts.com

In April large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

americancrafts.com channels

Identify top traffic channels that drive growth for americancrafts.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

americancrafts.com Google Ads spend

Evaluate americancrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

americancrafts.com devices

Review americancrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

americancrafts.com top markets

Explore americancrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

americancrafts.com country & global rank

Assess the ranking of americancrafts.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard