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Nov 2025
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Home/Insights/Retailers/americancrafts.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for americancrafts.comamericancrafts.com

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159.6K
Revenue
Nov 25
40.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

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americancrafts.com's monthly revenueOVER TIME
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Over the past three months, americancrafts.com revenue has experienced growth of 16%, compared to the preceding three months.

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americancrafts.com revenue growth for last six months
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OVERVIEW
In November 2025, americancrafts.com generated $159,628 in online sales, surpassing the home and garden industry's median of $122,040, while maintaining a conversion rate of 2.50-3.00%, slightly below the high of 3.53%. The Average Order Value (AOV) ranged from $150 to $175, significantly lower than the high of $672. With 40,615 sessions, americancrafts.com exceeded the median of 32,500 sessions, yet lagged far behind homedepot.com, the industry leader, which garnered an impressive $1.6 billion in revenue and 171 million sessions, highlighting the competitive landscape of the home and garden sector.
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americancrafts.com competitors

In November 2025, americancrafts.com generated a revenue of $159,628 from 1,057 transactions and 40,615 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. Compared to its competitors, maymaymadeit.com had a revenue of $7,159 from 97 transactions and 10,617 sessions, with an AOV of $50-75 and a conversion rate of 0.50-1.00%. scrapbook.com outperformed with a revenue of $3,311,304 from 39,219 transactions and 982,370 sessions, boasting an AOV of $75-100 and a conversion rate of 3.50-4.00%. While brutusmonroe.com had a revenue of $53,898 from 420 transactions and 13,224 sessions, with an AOV of $125-150 and a conversion rate of 3.00-3.50%. craftstash.us had minimal performance with only $40 in revenue, 0 transactions, and 50 sessions, along with an AOV of $175-200 and a conversion rate of 0.00-0.50%. Lastly, scrapbookgeneration.com generated $21,843 in revenue from 202 transactions and 5,041 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. Overall, americancrafts.com falls behind in revenue compared to some competitors like scrapbook.com, but remains competitive in terms of conversion rate and average order value.

maymaymadeit.com screenshot
#1 maymaymadeit.com
7.2K
Revenue
10.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
scrapbook.com screenshot
#2 scrapbook.com
3.3M
Revenue
982.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
brutusmonroe.com screenshot
#3 brutusmonroe.com
53.9K
Revenue
13.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
craftstash.us screenshot
#4 craftstash.us
40.2
Revenue
50.1
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
scrapbookgeneration.com screenshot
#5 scrapbookgeneration.com
21.8K
Revenue
5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
americancrafts.com vs top market performers
americancrafts.com
top retailers
conversion rate vs average order value for americancrafts.com and its competitors
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Revenue share by device at americancrafts.com

In November large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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americancrafts.com channels

Identify top traffic channels that drive growth for americancrafts.comand discover how performance of traffic channels has changed over time.

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americancrafts.com Google Ads spend

Evaluate americancrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americancrafts.com devices

Review americancrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americancrafts.com top markets

Explore americancrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americancrafts.com country & global rank

Assess the ranking of americancrafts.com among other retailers within its primary country and worldwide.

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