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Dec 2025
All countries
Home/Insights/Retailers/americancrafts.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for americancrafts.comamericancrafts.com

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138.1K
Revenue
Dec 25
43.9K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

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americancrafts.com's monthly revenueOVER TIME
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Over the past three months, americancrafts.com revenue has experienced decline of 3.9%, compared to the preceding three months.

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americancrafts.com revenue decline for last six months
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OVERVIEW
In December 2025, americancrafts.com generated $138,114 in online sales, surpassing the home and garden median of $114,229, with a conversion rate of 2.50-3.00%, slightly below the category's high of 3.32%. Its average order value (AOV) ranged from $125 to $150, significantly lower than the category's peak of $667. The site recorded 43,934 sessions, exceeding the median of 33,723, but falling short of the dominant competitor, homedepot.com, which led the market with $1,505,674,874 in revenue and 141,891,489 sessions. Overall, americancrafts.com performed solidly within its industry context.
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americancrafts.com competitors

In December 2025, americancrafts.com reported a revenue of $138,114 from 1,103 transactions and 43,934 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, maymaymadeit.com generated $7,652 in revenue from 113 transactions and 12,561 sessions, with an AOV of $50-75 and a conversion rate of 0.50-1.00%. scrapbook.com stood out with a revenue of $2,838,558 from 36,362 transactions and 851,868 sessions, boasting an AOV of $75-100 and a conversion rate of 4.00-4.50%. brutusmonroe.com achieved a revenue of $32,846 from 249 transactions and 8,032 sessions, with an AOV matching americancrafts.com at $125-150 and a slightly higher conversion rate of 3.00-3.50%. scrapbookgeneration.com landed in between with a revenue of $22,232 from 203 transactions and 5,104 sessions, an AOV of $100-125, and a conversion rate of 3.50-4.00%.

maymaymadeit.com screenshot
#1 maymaymadeit.com
7.7K
Revenue
12.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
scrapbook.com screenshot
#2 scrapbook.com
2.8M
Revenue
851.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
brutusmonroe.com screenshot
#3 brutusmonroe.com
32.8K
Revenue
8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
scrapbookgeneration.com screenshot
#4 scrapbookgeneration.com
22.2K
Revenue
5.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bythewell4god.com screenshot
#5 bythewell4god.com
5.1K
Revenue
2.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
americancrafts.com vs top market performers
americancrafts.com
top retailers
conversion rate vs average order value for americancrafts.com and its competitors
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Revenue share by device at americancrafts.com

In December large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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americancrafts.com channels

Identify top traffic channels that drive growth for americancrafts.comand discover how performance of traffic channels has changed over time.

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americancrafts.com Google Ads spend

Evaluate americancrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americancrafts.com devices

Review americancrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americancrafts.com top markets

Explore americancrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americancrafts.com country & global rank

Assess the ranking of americancrafts.com among other retailers within its primary country and worldwide.

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