Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/americancrafts.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for americancrafts.comamericancrafts.com

Start benchmarking for free
Sign in with GoogleSign up with Google
161.3K
Revenue
Sep 25
45.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

americancrafts.com's monthly revenueOVER TIME
View real-time data

Over the past three months, americancrafts.com revenue has experienced growth of 30%, compared to the preceding three months.

View real-time data
americancrafts.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, americancrafts.com generated $161,329 in online sales, surpassing the home_and_garden median of $113,901, while its conversion rate ranged from 2.50-3.00%, slightly below the industry high of 3.36%. The average order value (AOV) was between $125-150, well below the high of $677 but above the low of $94. The site recorded 45,203 sessions, exceeding the median of 32,433 but far from the industry leader, homedepot.com, which boasted a staggering 148,597,767 sessions, highlighting americancrafts.com's growth potential within the competitive home and garden sector.
Read more

americancrafts.com competitors

In September 2025, americancrafts.com outperformed its competitors in terms of revenue, with $161,329 compared to the closest competitor, brutusmonroe.com, at $38,184. American Crafts also had a higher number of transactions (1,177) and sessions (45,203) than most of its competitors. However, when it comes to average order value (AOV), both americancrafts.com and brutusmonroe.com had a similar range of $125-150. In terms of conversion rate, americancrafts.com fell behind scrapbookgeneration.com, which had the highest rate at 3.50-4.00, while American Crafts ranged from 2.50-3.00. Overall, americancrafts.com showed strong performance in revenue and transactions, but there is room for improvement in conversion rate to better compete with top performers in the industry.

maymaymadeit.com screenshot
#1 maymaymadeit.com
5.2K
Revenue
8.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
scrapbook.com screenshot
#2 scrapbook.com
2.6M
Revenue
985.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
brutusmonroe.com screenshot
#3 brutusmonroe.com
38.2K
Revenue
8.5K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
craftstash.us screenshot
#4 craftstash.us
1.4K
Revenue
2.9K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
scrapbookgeneration.com screenshot
#5 scrapbookgeneration.com
24.9K
Revenue
6.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
americancrafts.com vs top market performers
americancrafts.com
top retailers
conversion rate vs average order value for americancrafts.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at americancrafts.com

In September large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

americancrafts.com channels

Identify top traffic channels that drive growth for americancrafts.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

americancrafts.com Google Ads spend

Evaluate americancrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

americancrafts.com devices

Review americancrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

americancrafts.com top markets

Explore americancrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

americancrafts.com country & global rank

Assess the ranking of americancrafts.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard