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Aug 2025
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Home/Insights/Retailers/americancrafts.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for americancrafts.comamericancrafts.com

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175.7K
Revenue
52K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

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americancrafts.com's revenueOVER TIME
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Over the past three months, americancrafts.com revenue has experienced decline of 4%, compared to the preceding three months.

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americancrafts.com revenue decline for last six months
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OVERVIEW
In August 2025, americancrafts.com, in the HOME AND GARDEN industry, generated $175,674 in online sales, with a conversion rate of 2.50-3.00% and an AOV of $125-150. With 52,012 sessions, it falls below the highest session count of 175,975,033 by homedepot.com but exceeds the median of 36,030. The top revenue earner in the category was homedepot.com with $1,348,693,052. Comparatively, americancrafts.com's performance metrics demonstrate strong sales and customer engagement within the competitive HOME AND GARDEN industry.
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americancrafts.com competitors

In August 2025, americancrafts.com generated a revenue of $175,674 from 1,385 transactions and 52,012 sessions, with an Average Order Value (AOV) ranging between $125-$150 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, maymaymadeit.com had significantly lower revenue of $14,553 from 211 transactions and 23,996 sessions, with an AOV of $50-$75 and a conversion rate of 0.50-1.00%. On the other hand, scrapbook.com outperformed americancrafts.com with a revenue of $2,570,285 from 33,379 transactions and 987,127 sessions, boasting an AOV of $75-$100 and a conversion rate of 3.00-3.50%. brutusmonroe.com had comparable performance to americancrafts.com in terms of revenue and conversion rate, while craftstash.us and scrapbookgeneration.com fell behind in revenue and conversion rate metrics. Overall, americancrafts.com held its own against competitors with its solid performance in revenue, transactions, AOV, and conversion rate.

maymaymadeit.com screenshot
#1 maymaymadeit.com
14.6K
Revenue
24K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
scrapbook.com screenshot
#2 scrapbook.com
2.6M
Revenue
987.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
brutusmonroe.com screenshot
#3 brutusmonroe.com
43.5K
Revenue
11.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
craftstash.us screenshot
#4 craftstash.us
3.3K
Revenue
7.2K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
scrapbookgeneration.com screenshot
#5 scrapbookgeneration.com
35.4K
Revenue
8.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
americancrafts.com vs top market performers
americancrafts.com
top retailers
conversion rate vs average order value for americancrafts.com and its competitors
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Revenue share by device at americancrafts.com

In August large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on americancrafts.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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americancrafts.com channels

Identify top traffic channels that drive growth for americancrafts.comand discover how performance of traffic channels has changed over time.

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americancrafts.com Google Ads spend

Evaluate americancrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americancrafts.com devices

Review americancrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americancrafts.com top markets

Explore americancrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americancrafts.com country & global rank

Assess the ranking of americancrafts.com among other retailers within its primary country and worldwide.

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