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Nov 2025
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Home/Insights/Retailers/altrarunning.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.6M
Revenue
Nov 25
1.3M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Altrarunning.com is a website that specializes in selling running gear and footwear. The site features a variety of running shoes designed with foot shape and biomechanics in mind. They also offer other athletic gear and accessories, providing options for different running styles and preferences.

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altrarunning.com Annual Revenue and Growth

altrarunning.com's annual sales on its online store amounted to $43.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$43.1M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
altrarunning.com revenue by year

altrarunning.com's monthly revenueOVER TIME
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Over the past three months, altrarunning.com revenue has experienced decline of 2.6%, compared to the preceding three months.

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altrarunning.com revenue decline for last six months
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OVERVIEW
In November 2025, altrarunning.com generated $4,588,180 in online sales, significantly surpassing the SPORTS median of $163,658, yet still trailing behind the leading competitor, hoka.com, at $57,905,325; its conversion rate ranged between 2.00-2.50%, below the high of 5.93%, while the average order value (AOV) was between $150-175, compared to the category high of $255; with 1,349,537 sessions, altrarunning.com also outperformed the median of 51,640, but fell short of hoka.com's 11,811,099 sessions, highlighting both strengths and areas for improvement within the competitive landscape.
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altrarunning.com competitors

In November 2025, altrarunning.com outperformed its competitors in terms of revenue, transactions, and sessions. altrarunning.com generated $4,588,180 in revenue from 27,267 transactions and 1,349,537 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. In comparison, altrarunning.eu generated $1,237,837 in revenue from 7,387 transactions and 339,543 sessions, with similar AOV and conversion rate. believeintherun.com, runningwarehouse.com, marathonsports.com, and runpacers.com also had lower revenue, transactions, and sessions compared to altrarunning.com. While some competitors like believeintherun.com had a higher AOV of $325-350, they had lower conversion rates ranging from 1.50-2.00%. Overall, altrarunning.com proved to be a strong competitor in the running industry in November 2025.

altrarunning.eu screenshot
#1 altrarunning.eu
1.2M
Revenue
339.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#2 believeintherun.com
3.2M
Revenue
584.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
runningwarehouse.com screenshot
#3 runningwarehouse.com
3M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
marathonsports.com screenshot
#4 marathonsports.com
893.2K
Revenue
435K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
runpacers.com screenshot
#5 runpacers.com
798.7K
Revenue
64K
Sessions
6.0-6.5%
Conv. rate
$200-225
AOV
altrarunning.com vs top market performers
altrarunning.com
top retailers
conversion rate vs average order value for altrarunning.com and its competitors
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Revenue share by device at altrarunning.com

In November large majority of sales on altrarunning.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on altrarunning.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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altrarunning.com channels

Identify top traffic channels that drive growth for altrarunning.comand discover how performance of traffic channels has changed over time.

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altrarunning.com Google Ads spend

Evaluate altrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altrarunning.com devices

Review altrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altrarunning.com top markets

Explore altrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altrarunning.com country & global rank

Assess the ranking of altrarunning.com among other retailers within its primary country and worldwide.

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