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Apr 2026
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Home/Insights/Retailers/altrarunning.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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4.4M
Revenue
Apr 26
2.2M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Altrarunning.com is a website that specializes in selling running gear and footwear. The site features a variety of running shoes designed with foot shape and biomechanics in mind. They also offer other athletic gear and accessories, providing options for different running styles and preferences.

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altrarunning.com Annual Revenue and Growth

altrarunning.com's annual sales on its online store amounted to $46.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
altrarunning.com revenue by year

altrarunning.com's monthly revenueOVER TIME
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Over the past three months, altrarunning.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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altrarunning.com revenue growth for last six months
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OVERVIEW
In April 2026, altrarunning.com generated $4,375,767 in online sales, significantly above the SPORTS median of $206,960, though still trailing behind the largest competitor, hoka.com, which amassed $62,941,135. The site's conversion rate ranged from 1.00-1.50%, lower than the high of 5.27% in the industry but above the low of 1.22%. altrarunning.com had an average order value (AOV) between $150-175, compared to the sector's high of $240 and low of $82. With 2,246,694 sessions, altrarunning.com also exceeded the SPORTS median of 72,663, but remained far behind hoka.com’s 13,632,913 sessions.
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altrarunning.com competitors

As of April 2026, altrarunning.com outperforms its competitors in total revenue, generating $4,375,767 from 27,411 transactions across 2,246,694 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison, altrarunning.eu reported revenue of $1,319,049, with 8,162 transactions from 410,018 sessions, and a higher conversion rate of 1.50-2.00%. believeintherun.com, despite a higher AOV of $325-350, achieved revenue of $3,077,316 with only 9,168 transactions from 608,455 sessions, matching the conversion rate of altrarunning.com. runningwarehouse.com saw $2,631,775 in revenue, while marathonsports.com lagged with $773,842. runpacers.com stands out with a remarkable conversion rate of 5.50-6.00% but generated only $692,243 in revenue. Overall, altrarunning.com leads in revenue and sessions, highlighting its robust market presence.

altrarunning.eu screenshot
#1 altrarunning.eu
1.3M
Revenue
410K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#2 believeintherun.com
3.1M
Revenue
608.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
runningwarehouse.com screenshot
#3 runningwarehouse.com
2.6M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
marathonsports.com screenshot
#4 marathonsports.com
773.8K
Revenue
753.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
runpacers.com screenshot
#5 runpacers.com
692.2K
Revenue
62.9K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
altrarunning.com vs top market performers
altrarunning.com
top retailers
conversion rate vs average order value for altrarunning.com and its competitors
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Revenue share by device at altrarunning.com

In April large majority of sales on altrarunning.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on altrarunning.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries altrarunning.com operates in

altrarunning.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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altrarunning.com channels

Identify top traffic channels that drive growth for altrarunning.comand discover how performance of traffic channels has changed over time.

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altrarunning.com Google Ads spend

Evaluate altrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altrarunning.com devices

Review altrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altrarunning.com top markets

Explore altrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altrarunning.com country & global rank

Assess the ranking of altrarunning.com among other retailers within its primary country and worldwide.

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