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Jan 2026
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Home/Insights/Retailers/altrarunning.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.9M
Revenue
Jan 26
1.7M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Altrarunning.com is a website that specializes in selling running gear and footwear. The site features a variety of running shoes designed with foot shape and biomechanics in mind. They also offer other athletic gear and accessories, providing options for different running styles and preferences.

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altrarunning.com Annual Revenue and Growth

altrarunning.com's annual sales on its online store amounted to $46.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
altrarunning.com revenue by year

altrarunning.com's monthly revenueOVER TIME
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Over the past three months, altrarunning.com revenue has experienced growth of 1.8%, compared to the preceding three months.

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altrarunning.com revenue growth for last six months
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OVERVIEW
In January 2026, altrarunning.com generated $3,928,900 in online sales, significantly surpassing the SPORTS median of $183,301, although it remains far behind the leading hoka.com at $52,030,707. The site achieved a conversion rate of 1.00-1.50%, lower than the industry high of 5.51% but above the low of 1.35%. Its average order value (AOV) ranged between $150-175, below the high of $265 but above the low of $83. altrarunning.com recorded 1,740,023 sessions, markedly higher than the median of 58,018 yet significantly trailing hoka.com’s 11,388,354 sessions.
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altrarunning.com competitors

In January 2026, altrarunning.com outperformed its competitors in terms of revenue with $3,928,900. altrarunning.com also had the highest number of transactions at 24,259 and the most sessions at 1,740,023. The average order value (AOV) for altrarunning.com was in line with its competitors at $150-175, but its conversion rate was slightly lower at 1.00-1.50%. In comparison, altrarunning.eu had a revenue of $1,540,439 with 9,332 transactions and 449,193 sessions, while believeintherun.com had a revenue of $3,103,969 with 9,325 transactions and 585,748 sessions. runningwarehouse.com generated $2,863,242 in revenue with 17,694 transactions and 1,313,928 sessions, while runpacers.com had the lowest revenue at $989,199 with 4,590 transactions and 72,910 sessions, but had a significantly higher conversion rate of 6.00-6.50%.

altrarunning.eu screenshot
#1 altrarunning.eu
1.5M
Revenue
449.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#2 believeintherun.com
3.1M
Revenue
585.7K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
runningwarehouse.com screenshot
#3 runningwarehouse.com
2.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
runpacers.com screenshot
#4 runpacers.com
989.2K
Revenue
72.9K
Sessions
6.0-6.5%
Conv. rate
$200-225
AOV
outdoorequipped.com screenshot
#5 outdoorequipped.com
26.1K
Revenue
18.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
altrarunning.com vs top market performers
altrarunning.com
top retailers
conversion rate vs average order value for altrarunning.com and its competitors
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Revenue share by device at altrarunning.com

In January large majority of sales on altrarunning.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on altrarunning.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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altrarunning.com channels

Identify top traffic channels that drive growth for altrarunning.comand discover how performance of traffic channels has changed over time.

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altrarunning.com Google Ads spend

Evaluate altrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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altrarunning.com devices

Review altrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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altrarunning.com top markets

Explore altrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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altrarunning.com country & global rank

Assess the ranking of altrarunning.com among other retailers within its primary country and worldwide.

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