Home/Insights/Industries/Sports & Recreation/Stand-Up Paddleboards and SurfboardsIndustry Intelligence — Sports & Recreation — Apr 2026

Stand-Up Paddleboards and Surfboards

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Stand-up paddleboards and surfboards for water sports, including inflatable and rigid board options with paddles and accessories.

3.14M

Revenue
Apr 26

475K

Sessions
Apr 26

1.0-1.5%

Conv. rate
Apr 26

$600-700

AOV
Apr 26

15+

Retailers
Tracked

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Stand-Up Paddleboards and Surfboards Annual Revenue and Growth

Stand-Up Paddleboards and Surfboards's aggregate online sales across tracked retailers amounted to $36M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$36M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Stand-Up Paddleboards and Surfboards monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 8% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Stand-Up Paddleboards and Surfboards

BY REVENUE

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Stand-Up Paddleboards and Surfboards revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

59%

Mobile

41%

Stand-Up Paddleboards and Surfboards performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Stand-Up Paddleboards and Surfboards traffic channels

Identify the top traffic channels driving growth across Stand-Up Paddleboards and Surfboards retailers, and see how channel performance has shifted over time.

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Stand-Up Paddleboards and Surfboards Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Stand-Up Paddleboards and Surfboards retailers, with performance tracked over time.

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Stand-Up Paddleboards and Surfboards top markets

Explore the key markets for Stand-Up Paddleboards and Surfboards — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Stand-Up Paddleboards and Surfboards retailer rankings

See how retailers rank within Stand-Up Paddleboards and Surfboards and worldwide by revenue, traffic and growth.

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