GRIPS CUSTOMERS & RESEARCH PARTNERS
Rooftop tents, vehicle racks, awnings, and specialized camping equipment for off-road adventures. Serves vehicle-based outdoor expedition enthusiasts.
3.73M
864K
0.5-1.0%
$400-500
30+
Overlanding Gear and Accessories's aggregate online sales across tracked retailers amounted to $55M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Overlanding Gear and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Overlanding Gear and Accessories retailers, with performance tracked over time.
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