GRIPS CUSTOMERS & RESEARCH PARTNERS
Tactical airsoft guns, paintball markers, protective gear, and sport equipment for recreational shooting games.
13M
4.72M
1.0-1.5%
$200-300
30+
Airsoft and Paintball Equipment's aggregate online sales across tracked retailers amounted to $187M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Airsoft and Paintball Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Airsoft and Paintball Equipment retailers, with performance tracked over time.
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